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5 Advertising Manager Interview Questions and Answers

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Q:

Since advertising is a creative position, can you give some examples of when you've had to be creative in your work before? 

A:

An advertising manager does more than manage people. He or she oversees entire advertising campaigns, which means he or she needs to be creative as well as organized and a leader. Learning how a candidate has been creative in prior work roles helps you see how that person applies creativity to fundamentally analytical problems, like acquiring customers or making sales. What to look for in an answer:

  • Experience and accomplishments applying creativity at work
  • Out-of-the-box thinking
  • A sense of what evokes emotions in others
Example:

"I designed all our brochures and posters at the literary agency where I worked, incorporating elements of the writers' cover designs into the marketing material."

Q:

How well do you work under pressure, and are you able to meet deadlines?

A:

The world of advertising is a fast-paced environment built entirely around deadlines. Success in advertising requires strict adherence to those deadlines, especially when you are the manager accountable for those campaigns and projects. Meeting those deadlines can create a high-pressure environment that you want to know the advertising manager you hire can handle without crumbling. What to look for in an answer:

  • Discipline, organization, project-planning and time-management skills
  • Focus and the ability to avoid distractions
  • The ability to think clearly and perform well under pressure
Example:

"I've managed teams of 100 in event planning where deadlines are equally paramount. I don't stress about it, though, and just focus on what's in front of me."

Q:

Since an advertising manager must stay on top of the latest trends, how do you stay current?

A:

What works in advertising to convert audiences varies greatly depending on the audience, and even the same audience must be appealed to differently over time. Only by staying attuned to the prevailing and ever-changing zeitgeist of society can an advertising manager know how to appeal to the client's audience. How a candidate manages this time-consuming task while juggling other responsibilities reveals much about their organizational skills and points of focus. What to look for in an answer:

  • Organizational and time-management skills
  • Resourcefulness and an eclectic focus
  • A candidate's own interests and leanings
Example:

"I curated lifestyle news for a social media platform for a few years and found certain reliable sources. I subscribe to each one's newsletter."

Q:

Will you describe the most successful advertising campaign you worked on and the role you played?

A:

Hearing a specific example of a campaign a candidate worked on shows you the individual has direct experience completing a campaign from genesis to delivery and follow-up analysis. Hearing an example of a successful one shows you the candidate's strengths and, by extension, the areas where they may need further training. Similarly, knowing the role the candidate played also shows you where their experience lies. What to look for in an answer:

  • Experience taking a campaign from start to finish
  • Ability to analyze performance, report objectively and learn accordingly
  • Technical advertising knowledge through taking on different roles
Example:

"I wrote copy for a local billboard series that told a whole story to commuters stuck in traffic. Their pics, vids and comments on it made it go viral."

Q:

How would you use social media to help clients promote their businesses?

A:

Social media has become an indispensable tool in the marketer's arsenal. The top marketing channels, in fact, are social sites like Facebook and Instagram. Each social platform is different, however, and an advertising manager should understand how to make best use of each platform for the clients' goals. The candidate should also be aware of the two goals campaigns should serve: to expand the audience and deepen relationships within it. What to look for in an answer:

  • Understanding social media marketing's dual roles.
  • Understanding how to capitalize on the unique qualities of each platform.
  • Experience creating high-converting posts and using analytics.
Example:

"I turned my last employer into a leading social media influencer in their category. I know how to broaden and deepen connections through targeted posts and analytics."

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