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Community Manager Interview Questions

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  1. What are the best practices for measuring and managing the success of a developing community? See answer
  2. In your previous work, how have you used social media to promote a community’s brand? See answer
  3. Can you discuss a time when you had to provide additional guidance to users to help them understand a new website feature or company product? How did you respond? See answer
  4. As a community manager, how would you handle issues among your community members?
  5. What steps did you take to increase web traffic to your community in your previous role?
  6. Based on your previous experiences, what changes were necessary to improve the communities that you developed? How did you implement these changes and what were the results?
  7. What strategies do you use to maintain a strong community-base over time?
  8. What made you want to pursue a community manager role with our company?
  9. What components of our company’s mission, values and brand identity would you focus on first as our community manager?
  10. How would you rate your written communication skills as a community manager? What examples can you provide from your previous experiences?
  11. Have you ever lead or monitored online forum discussions? If so, what examples do you have and how did you ensure the conversations stayed positive?
  12. In your opinion, why is it important for businesses to have community managers?
  13. What software programs and KPIs have you used in the past to measure community engagement and other important factors?
  14. What would you say has been your biggest success as a community manager so far, and why?
  15. Would you define yourself as a leader, connector or a combination of both?
  16. What do you do to make sure you understand your employer’s brand identity, product offerings and competitive position?
  17. Based on what you know about our current social media presence, what do you like and want to change?
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6 Community Manager Interview Questions and Answers

Q:

What are the best practices for measuring and managing the success of a developing community?

A:

When it comes to developing a new community, the ideal candidate will know how to track growth and success. The statistics for the developing community show if it is feasible to continue the project and if the company receives a clear return on their investment. Community engagement rates and increasing memberships define success, and an effective community manager will understand how to promote the community to the target demographic. What to look for in an answer:

  • Experience managing developing communities
  • Experience tracking the success of the community
  • Skills in encouraging growth and interactions between members

Example:

“I used a metric to measure the success of the community and manage its growth. I tracked the total number of members and interactions between members and compared the statistics to the company’s goals at varying milestones.”

Q:

In your previous work, how have you used social media to promote a community’s brand?

A:

The answer to this question should show that the individual has a solid understanding of using social media for promotional purposes. Digital marketing opportunities include carefully crafted verbiage and videos that are attractive to the target demographic. The ideal candidate will have used social media to interact with prospective community members and customers. What to look for in an answer:

  • Experience promoting a community on social media
  • Interaction with followers in a professional manner
  • Experience with different digital marketing strategies

Example:

“I created content to explain why followers should join the community and what benefits come with membership. I used written and video-based content to promote the community and pique interest among followers.”

Q:

As a manager, how would you deal with issues among your community members?

A:

This is a good question because online communities require community managers to act as moderators and remedy problems when they arise. The type of community defines the rules and guidelines that members must follow. An ideal community manager will enforce the rules by providing customer service and using problem-solving skills. What to look for in an answer:

  • Experience as a moderator for an online community
  • Problem-solving skills
  • Management style of difficult situations and ability protect the interest of members

Example:

“As a moderator, I mitigated risks to members and the company’s reputation in our online communities. I provided a higher level of customer service to explain guidelines to difficult members who were hindering the experience of others in the community.”

Q:

What steps did you follow to increase web traffic to your community?

A:

Community managers create marketing plans for online communities to increase web traffic and keep the audience on the community website longer. This question should reveal the strategies they used, which should include content-driven campaigns using search engine optimization. The techniques involve increasing the rankings of the community’s website along with those of landing pages and other marketing tools featuring community content. What to look for in an answer:

  • A working knowledge of SEO
  • Examples promoting and increasing membership
  • Experience creating marketing plans for the community and gauging their success

Example:

“I used SEO strategies to increase web traffic to the community by increasing the search engine rankings of the content and placing ads in strategic locations.”

Q:

What changes were necessary to improve the communities that you developed?

A:

Community managers collect feedback from community members when issues emerge. They implement changes that are necessary to improve the community and make it a better place for its members. The ideal manager views issues from a member’s perspective to get further insight into new problems that could arise later. What to look for in an answer:

  • Experience implementing community changes
  • Ability to address member concerns
  • Examples of improving the community based on member feedback

Example:

“I worked with companies that advertised on the community’s website through pop-up ads and other marketing materials. A common concern for members was privacy and the collection of their data. It was necessary to eliminate additional strategies for the advertisers to connect with members.”

Q:

Can you discuss a time when you had to provide additional guidance to users to help them understand a new website feature or company product? How did you respond?

A:

Community managers are responsible for monitoring social networking sites and company websites to help enhance user experience. This question helps interviewers determine a candidate's relevant qualifications and communication skills.

A candidate's answer should emphasize:

  • Timely communication
  • Previous professional experience
  • Commitment to helping community members

Here is one example of a quality candidate answer:

Example:

"In my previous role as a community manager, I worked for a retail chain. We underwent a complete website remodel with new product categories, viewing options and a unique feature where customers could upload their pictures to get featured on product pages. While monitoring social media platforms, I noticed a few users asking why their photos didn't immediately appear on product pages. To prevent further confusion, I confirmed we review photos first, and they typically show up on product pages in a few days."

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