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Content Manager Interview Questions

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Content Manager interview questions and answers.

  1. What would you consider to be good or bad website content? See answer
  2. How does website content influence the company as a whole? See answer
  3. How do you know if the company’s website content is successful in its mission? See answer
  4. How do you decide what kind of content to write or display on the website? See answer
  5. How often do you post on social media on a personal or professional level? See answer
  6. In your opinion, how essential is it for content managers to understand the fundamentals of digital marketing? See answer
  7. Our industry is fast-paced and changes are frequent. How would you keep up with new developments to meet our content requirements?
  8. In your last position, what steps did you take to plan the budget for the website content?
  9. Explain your understanding of website analytics.
  10. Explain the steps you take to plan a content marketing strategy.
  11. As a content manager, did you ever have to mentor someone in writing or management skills? How successful were you?
  12. As a content manager, do you often have to collaborate with colleagues in other departments? Describe one collaborative experience that went well.
  13. As a content manager, which digital tools do you use most often?
  14. What are some of the notable things that you have learnt in your years as a content manager?
Show more questions Show fewer questions

6 Content Manager Interview Questions and Answers

Q:

What would you consider to be good or bad website content?

A:

Their definition of what constitutes good or bad website content will give you an idea of their knowledge and experience in this field. Knowing their taste provides you with their sense of style and creativity. It also reveals their attention to detail or lack thereof. A peek into their code of ethics could also be obtained from their answer. What to look for in an answer:

  • Their expertise level regarding website content
  • Their knowledge of marketing dos and don’ts
  • Their techniques for delivering effective content

Example:

“Good content is informative and appealing to the targeted audience. Bad content lacks education, creativity or purpose. The key is to recruit and maintain clients.”

Q:

How does website content influence the company as a whole?

A:

This is your way of making sure the candidate has a clear understanding of the impact website content has on a business. The candidate should know that keywords are vital in online search results. They should also be aware that prospective clients are drawn to the web design and topics of the site. Through his or her answer, you can gauge whether the interviewee knows and understands the company’s needs and its audience type in order to establish a long-term relationship. What to look for in an answer:

  • Understands the importance of SEO marketing keywords
  • Successful execution of marketing strategies
  • Knowledge that website content plays a role in recruitment and sustaining current relationships

Example:

“You can propel a company’s reputation by displaying content specifically tailored for their targeted audience. I’ve learned that educating and engaging prospective clients works wonders.”

Q:

How do you know if the company’s website content is successful in its mission?

A:

This will determine the candidate’s overall knowledge of website content analytics. They should also be able to explain how they are able to obtain the necessary numbers needed to determine the progress in the company’s reputation and should know how to monitor the recruitment and retainment of clients. Look for a mention of search engine analytic tools and how they have been utilized to acquire real-time data. The candidate’s aptitude for search engine optimization marketing should be revealed at this time. What to look for in an answer:

  • Knowledge of the metrics that should be tracked
  • Executes strategic planning based on analytic results
  • Uses the proper tools

Example:

“I’ve used Google Analytics to monitor website progress. Design is important once visitors land, and the challenge is using the right words to get them there.”

Q:

How do you decide what kind of content to write or display on the website?

A:

This would be an excellent opportunity to see how creative and strategic the candidate may be. Decisions regarding the website content should be made based on research and analytics in addition to customer feedback. You want to know if the candidates know how to tailor their content for a specific or general audience. Take notice of their display of confidence or lack thereof as they share their knowledge of SEO marketing. What to look for in an answer:

  • Ability to create content in accordance with analytics
  • Knowledge about how to attract a targeted audience
  • Experience with tailored SEO marketing strategies

Example:

“What I create is based on what the company offers and what consumers need. The right SEO content makes the perfect bait.”

Q:

How often do you post on social media on a personal or professional level?

A:

The reply will reveal whether or not the prospective content manager’s passion for expression and communication is a natural part of who the candidate is. Social media trends are vital to many consumer products and services. They also provide a sneak peek as to what the competitor’s current styles are. A candidate that is up to date with what is trending is a valuable resource. An individual’s level of creativity will also show via the content that they post on their social or professional pages. What to look for in an answer:

  • Demonstrates a natural talent at communicating and expression
  • Uses social media for ideas and spotting trends
  • Delivers messages creatively

Example:

“I use Facebook and Instagram for socializing among friends and LinkedIn for socializing among colleagues. I’m always posting information to inspire or help others.”

Q:

In your opinion, how essential is it for content managers to understand the fundamentals of digital marketing?

A:

Content managers are responsible for planning, creating and implementing a firm's content strategy. Interviewers will ask this question to find out if candidates understand the correlation between good content and effective marketing. A knowledgeable content manager will understand how digital marketing works and will be able to produce unique content to keep the firm ahead of the competition.

The candidate's answer should emphasize:

  • Understanding of content strategy
  • Knowledge of digital marketing
  • Ability to produce good content

A sample response would be something like this:

Example:

"An understanding of the fundamentals of digital marketing is crucial for content managers. Because every piece of content that we write or commission is meant to further our firm's marketing interests. So I need to understand its exact purpose and desired outcome. Perhaps we want it to propel our firm forward as an industry leader, attract our target customers or provide necessary information to existing customers. We will need to plan the content according to the purpose and devise different ways to market it on separate platforms on the internet. For example, we could take one piece of content and convert it into a slide presentation, video, audio, blog and article."

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