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Copywriter Interview Questions

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  1. What factors do you think are responsible for the results of a successful copywriting campaign? See answer
  2. What is the most significant reason that you might miss a deadline for a writing assignment? See answer
  3. Why do you think you are qualified for this copywriting position? See answer
  4. What are some methods you use to maximize your content for SEO? See answer
  5. What strategies do you employ before you begin writing a piece?
  6. While in the middle of one project, how do you switch gears if a new copywriting project hits your desk with a priority schedule?
  7. Are you capable of following specific formats and templates when writing?
  8. What are some things you do to help you manage time and meet deadlines?
  9. What initially attracted you to our company and in what way do you feel you can contribute?
  10. What types of content have you previously written and where do you feel you excel?
  11. After looking at our website, what new content can you recommend for us?
  12. What tools or tips do you have for checking spelling and grammar for clean content?
  13. How do you manipulate your language and tone for different target audiences?
  14. What publishing platforms are you familiar with?
  15. How do you feel about personal blogs and have you ever written one?
  16. What types of skills do you find most useful when working on a writing team?
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6 Copywriter Interview Questions and Answers

Q:

What strategies do you employ before you begin writing a piece of copy?

A:

This question is broad, but the answer can help you understand what you can expect out of the candidate. You are looking to determine where and how the applicant gets their inspiration for copy. If they say, “I just sit down and start writing whatever comes to my head,” then they may not be a good fit for your company. A good copywriter will make research a priority. What to look for in an answer:

  • A well-thought-out approach to copywriting
  • An inclination to understand the voice of the company
  • A readiness to research and know the audience

Example:

“I seek to understand the company’s voice and to get into the head of their target audience so that the copy performs well.”

Q:

What factors do you think are responsible for the results of a successful copywriting campaign?

A:

There are many factors that go into a successful copywriting campaign. Some of these factors are outside the control of the copywriter. However, it is not the best products and services that get the best results; it is good copy. The purpose of this question is to see how much knowledge the candidate has on the subject. You want a someone who understands the importance of the written word. What to look for in an answer:

  • Knowledge of the factors of a successful campaign
  • A recognition that not every campaign is perfect
  • Ability to take responsibility

Example:

“There are many important elements to a successful campaign. At the end of the day, clear, concise and persuasive copy is the trump card.”

Q:

What is the most significant reason that you might miss a deadline for a writing assignment?

A:

This question is a test. Your business has deadlines it must keep, and you don’t want to hire a copywriter who does not take that seriously. You want a copywriter committed to keeping deadlines. If your applicant is a procrastinator or turns in work late on a regular basis, they may open up to you with this question. The right candidate will express that they are proactive in meeting deadlines. What to look for in an answer:

  • An understanding of the importance of deadlines
  • A proactive approach to meeting deadlines
  • A demonstration that your business matters

Example:

“Deadlines are important to me and your business, and I go out of my way to avoid missing a project deadline. Even when I have many projects going on at once, I strive to finish everything early.”

Q:

While in the middle of one project, how do you switch gears if a new copywriting project hits your desk with a priority deadline?

A:

Emergency situations occur in all businesses. These unexpected events will affect your copywriters as well. You need to know that your candidate can handle pressure situations with grace and punctuality. In some ways, this is a follow up question from above. If your copywriter is barely making deadlines, an emergency project will be difficult to manage. However, a copywriter who is ahead of schedule should be equipped to handle extra. What to look for in an answer:

  • Flexibility with changes in workflow
  • Willingness to take on the unexpected
  • Ability to maintain deadlines under pressure

Example:

“I would set aside my current projects and jump right into the emergency work, doing my best to meet deadlines for all the copy.”

Q:

Why do you think you are qualified for this copywriting position?

A:

Confidence is an important element in a good copywriter. If the candidate is shy about promoting themselves, how will they be able to perform at promoting your company’s products or ideas. The applicant’s answer will also give you insights into the strength of their copywriting ability. As a company, you need to know what skills are the most important to you as well, and look for those skills. What to look for in an answer:

  • An understanding of their unique skills as a copywriter
  • Honesty about abilities
  • An indication that they can deliver what you need

Example:

“I am well-trained in the art of persuasion. My copy will help your company increase sales and retain clients. I’ll help your company grow.”

Q:

What are some methods you use to maximize your content for SEO?

A:

Most of the material copywriters produce is published online, so you should look for someone who knows a variety of tools and methods to utilize in order to produce good copy for the best results. The candidate should understand the power of carefully crafted work and the practices needed to create strong content.

A candidate's response should focus on some of the following:

  • Knowledge of the characteristics of successful copy
  • Use of meta descriptions, attention-grabbing headlines and keyword optimization
  • Familiarity with SEO tools

A possible answer to this question can look like this:

Example:

"I feel it is important to capture the company's voice and write to the target audience. I research as much as I can about the company, audience and subject. When I'm ready to write I focus on target keywords and strong and unique headlines. From there I can begin to structure the content of the copy while also utilizing some SEO tools like Answer the Public.

"I lean on my ten years of SEO experience with over a dozen companies. Focusing closely on concise and persuasive writing while maintaining a consistent voice throughout the piece provides the best content for the company. Additionally, I review the instructions provided to me and ensure they agree with the work I have produced. I wait for feedback from the client and adjust as needed until the client is happy and the copy is optimized."

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