5 Digital Marketing Manager Interview Questions and Answers

By using online digital marketing services, there is a much higher probability in generating leads when compared to marketing services that are offered offline. Digital marketing also provides the ability to optimize strategies and work with actionable data. A digital marketing manager will understand that there is a diverse and wide audience available online and that data can be used to target specific demographics. What to look for in an answer:

• Familiarity with different services that are available for online marketing
• Specifics of data use
• Examples of marketing campaigns they've run

With the introduction of mobile devices, browser screen size changed. An applicant for a digital marketing manager job will understand that it's important to use a responsive website design code for a business website, as it will automatically adjust its layout to match the device that's being used by a potential or existing customer who is searching for specific products or services. What to look for in an answer:

• Ability to explain how the code works
• Confidence in their level of explanation
• Their personal design and development skills

A digital marketing manager who has a vast amount of experience will be able to easily identify each role that different online marketing services provide. This question will help clarify the actual depth of knowledge and understanding of an applicant. They should be able to name a few specialized tools that are used when implementing online marketing services such as SEO or PPC. What to look for in an answer:

• Ability to identify and explain specific online marketing tools
• Willingness to learn new marketing tools
• Experience with each service

An applicant's ability to answer this question will identify their understanding of either one or both major remarketing strategies that are used to send targeted ads to individuals who previously interacted with the content marketing supplied by a business, whether they were using Facebook or individual websites within the Google Display Network. What to look for in an answer:

• Familiarity with ad remarketing techniques
• Detailed explanation how techniques are used
• Actual hands-on experience with various tools

Digital marketing services such as website design, content marketing and SEO work in conjunction with each other. An experienced applicant will understand how each service is combined to formulate a specific strategy. Their explanation and experience will indicate how organized and knowledgeable they are about the skills and techniques that are used to accomplish this type of online marketing. What to look for in an answer:

• Experience working with a company similar in size
• Detailed description of how each marketing service works together
• Ability to manage