Marketer Interview Questions

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What are the most critical skills you possess that you would use in this job? See answer
Why did you decide to become a marketer? See answer
Tell us about a marketing project you worked on that went well. See answer
How do you deal with all the tech changes in marketing, like Google tinkering with SEO rankings? See answer
What are your favorite marketing strategies? See answer
A range of professionals collaborate on marketing campaigns to align them with company messaging. What would you do if company leadership was skeptical about the direction you wanted to take a new marketing campaign? See answer
Tell me about a piece of content you saw recently that you thought was particularly effective.
Have you ever had a marketing strategy produce unsatisfactory results? How did you adjust your plan?
We use interactive promotional marketing to spread brand awareness. Do you have experience hosting experiential marketing events?
How do you determine which questions are most important to include in market research surveys?
What techniques do you use to learn how advertising campaigns directly impact sales, accounting for outside factors?
Are you comfortable performing basic graphic design tasks to add visuals to promotional emails and social media posts?
Marketers have to be strategic about who they form partnerships with to promote the company. How would you decide if an influencer would be a good spokesperson for our brand?
Name some of your favorite analytics tools and how you have used them on past projects.
Are you familiar with government and industry regulations about advertising and messaging?
What strategies would you use to introduce customers to a complete company re-brand through your marketing campaigns?

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8 Marketer Interview Questions and Answers

Q:

What are the most critical skills you possess that you would use in this job?

A:

This question lets you get an idea of candidates’ skills and receive insight into how they prioritize/align their skills and the job functions. It is a great way to test for candidate compatibility.

What to look for in an answer:

Skills that match emphases in the job ad
Prioritization
One or two standout skills

Example:

“I’m big on creativity and on calculated risk taking. Now, practically anyone can set up shop and reach millions of potential customers worldwide, so it’s more important than ever for businesses to stand out. Playing it safe isn’t enough for some companies, but they don’t want to go wild, either. That’s how I can come in and help.”

Q:

Why did you decide to become a marketer?

A:

This seemingly basic question tells you a lot about who the candidate is. It examines candidates’ motivations and sincerity.

What to look for in an answer:

Focus
Honesty and sincerity
Specifics

Example:

“When I was a kid, my sister and I opened a lemonade stand. We were young, no more than 8 years old, and we worked hard squeezing lemons, constructing the stand and making signs. The first day, barely anyone came. Trial and error over the next few weeks showed us what worked, and the lessons I learned about business, socializing and life got me hooked on marketing.”

Q:

What piece of content from, say, the past three months, do you really like?

A:

This question aims to dive into candidates’ passion about marketing and how up to date they are. You may also get an idea of which professionals and blogs they follow.

What to look for in an answer:

Specifics
How the candidate found the content
Details on what the candidate liked about it

Example:

“I’m helping my daughter scout colleges to apply to, so it’s been interesting to see how each school does its marketing. What really stood out is a video released last month by Acme University. It was geared to me! It featured other parents talking about why Acme was great for them and their kids, and it got me on board with my daughter’s preference to attend Acme even though it’s across the country.”

Q:

Why do you want to work here?

A:

This question ensures that you hire candidates who have sufficiently researched your company. They know its mission and its values. They care enough about the job to have taken the time to find out, at the minimum, basic information.

What to look for in an answer:

True statements about the company
Specifics
Discussion of the candidate too

Example:

“I’ve admired your blogging strategy from the start in that it offers perspectives across many departments. Your posts, such as the one on Easter gifts last month, give truly valuable information compared with a lot of the generic posts found elsewhere. I love how you mix the blog up with videos, infographics and humor.”

Q:

Tell us about a marketing project you worked on that went well.

A:

The answer to this question can show how well candidates work with others and offer insight into their decision-making process. It also demonstrates how a candidate might define “went well.”

What to look for in an answer:

The end result of the project
Discussion of contributions
What the candidate learned

Example:

“Four of us at Company XYZ had to put together a 100-page ebook for a big client in only three days. It was my first opportunity to lead a project, and I delegated tasks such as who wrote which chapters and who did the cover art and formatting. The ebook was to serve as a free download for that client’s customers, and four years later, she still hears all the time about how it’s helped folks.”

Q:

How do you deal with all the tech changes in marketing, like Google tinkering with SEO rankings?

A:

This question is one way you can ensure that candidates have a strong foundation of marketing fundamentals. It also lets you make sure that candidates are aware of recent developments in the field.

What to look for in an answer:

Knowledge of evergreen marketing practices
Awareness of what’s new
How candidates stay on top of developments

Example:

“Some people find the tech changes frustrating, but for me, they’re exciting. They give us more choices for reaching our customers. The first thing I keep in mind is that the content must be good. That’s true no matter what the tech is. If the content is good, everything else is much more likely to fall into place. I attend at least four workshops every year to stay on top, and the people I meet there are incredible.”

Q:

What are your favorite marketing strategies?

A:

With this question, you learn about what has worked well for candidates and why. You learn about their comfort levels and penchant for risk taking.

What to look for in an answer:

Specifics
Explanations of “why”
Passion

Example:

“Offering ebooks in exchange for a newsletter sign up or something similar has worked really well for me to attract and retain customers. People who are serious about learning more on the topic download the ebooks, so we have a ready-made list of folks who are likely to work with our company. We always provide valuable information in our ebooks too, so we build trust with customers.”

Q:

A range of professionals collaborate on marketing campaigns to align them with company messaging. What would you do if company leadership was skeptical about the direction you wanted to take a new marketing campaign?

A:

Marketing is a profession that combines both data-driven and creative skills to accomplish company goals, so marketers may have to justify their creative decisions and marketing concepts to others on their team. Successful marketers have a strategy behind their campaign plans and are able to clearly express their vision to others. Strong candidates should be able to persuade others to consider their ideas while also accepting feedback and applying it to their work.

A good response will include:

Confidence in their ideas
Willingness to accept feedback
Emphasis on market research

Example:

"First I would try to understand their specific concerns about my project. Once I know the main points of concern, I can either explain how I would plan to overcome those obstacles or incorporate their feedback and make the necessary updates. I would also clearly present the research and analysis I performed that influenced my plan for the campaign, including my projections about how it would improve brand awareness, increase conversions and drive sales. If they brought up a concern I hadn't considered, I would be happy to reconsider my perspective to produce a more effective campaign. "

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