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Marketing Assistant Interview Questions

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  1. How do you change your strategy if a senior employee vetoes or criticizes a marketing strategy idea you’ve had? See answer
  2. In general, what sort of ideas do you have for marketing or promoting a new product? See answer
  3. What kind of experience do you have relating to online marketing techniques? See answer
  4. What do you think would qualify a marketing campaign as successful? See answer
  5. How do you respond to feedback when you share your ideas for new promotions? See answer
  6. Can you describe the type of customer base you’re hoping to promote our product to?
  7. What skills do you have that will help you support the marketing manager and team?
  8. What do you think helps to make a digital campaign successful?
  9. How are social media and content marketing related?
  10. What methods are best to measure a campaign’s success?
  11. Can you tell me how you have collected customer feedback in the past and utilized it?
  12. What is one opportunity you see in which we could promote our product differently?
  13. In the past, how have you tailored a campaign to reach the target audience?
  14. What experience do you have with paid advertising?
  15. Do you work well under pressure when there is a deadline that must be met?
  16. What role did you play in your most recent marketing project? What made it effective and in what way do you think it could have been improved?
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6 Marketing Assistant Interview Questions and Answers

Q:

How do you change your strategy if a senior employee vetoes or criticizes a marketing strategy idea you’ve had?

A:

Being able to handle criticism and rejection is important in any job where you’re pitching ideas. If a candidate cannot accept these aspects and bounce back ready to try again, they likely won’t be very effective as a marketing assistant. It’s good to be able to incorporate feedback into revamped proposals. What to look for in an answer:

  • Critical thinking and evaluation skills
  • Willingness to learn from mistakes and adjust plans accordingly
  • Resiliency in the face of disappointment

Example:

“If one of my proposals were rejected, I would evaluate any feedback I was given to see where I went wrong or what didn’t seem right. After thinking on it, I’d try to use what was said in order to either resubmit a better version of the proposal or scrap it entirely and start over with something new.”

Q:

Can you describe the type of customer base you’re hoping to promote our products to?

A:

Knowing the people you’re trying to market products to is key to effectively market just about anything. If a candidate cannot give a specific and detailed answer to this question, it’s likely they don’t know much about the field or the company they wish to work in. It’s a good sign for answers to contain language indicating that they are still actively analyzing the market to continue learning. What to look for in an answer:

  • Thorough knowledge of the market and the company
  • Attitude of actively learning more to augment their skills
  • In-depth analysis relating to marketing

Example:

“While the primary demographic for our products mainly skews towards middle-aged adults, I’ve noticed recently that it’s becoming more popular with people on the younger end of the spectrum. I have some ideas on how to capitalize that, but it can be a bit of a balancing act to not alienate our existing base in the process.”

Q:

In general, what sort of ideas do you have for marketing or promoting a new product?

A:

A good candidate should be brimming with ideas about how to better promote and sell new things a company is making. Answers can be broad but should all include elements indicating that the person is passionate about the position they want, has a creative mind and is eager to learn and experiment with ideas. What to look for in an answer:

  • Passion for marketing and promoting products
  • Willingness to learn about various products and marketing practices
  • Creativity with many new ideas

Example:

“Without getting too specific, I have some ideas relating to how we can move new products while getting rid of older ones. One of them might be to bundle the two, discounting the older if it’s bought with the new. This will invariably lead to more sales for both products and more profit, and we won’t be stuck with older stock that would otherwise be less likely to move.”

Q:

What kind of experience do you have relating to online marketing techniques?

A:

More shopping and advertising is being done entirely online, so any potential candidate should have a high baseline of experience in online marketing strategies. One of the main techniques you should be on the lookout for is SEO writing given how much visibility this gives a company when marketing online. Ideas for finding a way to optimize ads and ad campaigns for online exposure is also beneficial. What to look for in an answer:

  • Computer literacy, especially in the mobile market
  • Knowledge of SEO and other online marketing techniques
  • Knowledge of social media for marketing

Example:

“I was involved in creating SEO content at my previous job, specifically with regards to identifying which keywords would be most advantageous to use for advertisements. I’ve been thinking up a lot of online marketing ideas with regards to capitalizing on trends through a corporate Twitter account.”

Q:

What do you think would qualify a marketing campaign as successful?

A:

Learning a candidate’s criteria for success shows you where their priorities lie. Brand recognition, profit increases, units sold, increased engagement and many more things could all make up an effective answer, especially if more than one is singled out as a desirable outcome. In general, this should coincide with the ability to analyze data coming in as a result of marketing campaigns to assess how it has impacted these aspects. What to look for in an answer:

  • Multiple positive examples of success
  • Ability to analyze market and sales data
  • Broad view of the issues

Example:

“I think success largely depends on what we’re hoping to achieve with a particular campaign. If our goal is to simply move units, for example, that would be most important even if it means a minor profit loss. All in all, increasing brand recognition should always be a top priority.”

Q:

How do you respond to feedback when you share your ideas for new promotions?

A:

The ability to accept constructive feedback is a valuable characteristic. Working on a team requires marketing assistants to have strong communication skills and the ability to respond professionally and improve upon their work. A strong candidate understands that learning is an ongoing process and the ability to adjust based on feedback shows resourcefulness and flexibility.

Some things to look for in a response to this question are:

  • A growth mindset
  • Objective thinking
  • Evaluation abilities and problem-solving skills

An appropriate response to this question may resemble something like this:

Example:

"I think one of the best benefits of working on a team is the input received by others. I value the ideas of my colleagues and know that their strengths make me stronger as well. When receiving critical feedback I typically ask clarifying questions to help me improve upon the work I have already done or to take the work down a different path. When working on promotions there are always new things to learn and I feel that different perspectives can sometimes help my ideas evolve. Although I welcome feedback, I also take time to evaluate the different ideas and approaches offered so that I can produce the best possible work."

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