Marketing Intern Interview Questions

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Have you interned before, and which software or social media platforms did you use there? See answer
What experience do you have with marketing in general, specifically social media marketing? Why does it interest you? See answer
Why did you apply for the marketing internship, and what do you hope to gain from it? See answer
What other roles at our company interest you the most and how do you plan to take initiative to learn about them to lay the groundwork for a career in marketing? See answer
Marketing work is not just about the fun tasks. How do you handle the not-so-fun ones that you might not want to do?
Tell us about your academic and major program. Which are your favorite or classes and how could you apply them to marketing?
As a marketing intern you will need to prepare reports, proposals and other written materials. Tell me about a piece of writing you produced that you were particularly proud of.
What would you do if you agreed to help a marketing coordinator with an administrative project but then your direct supervisor gave you an urgent assignment?
Are you more excited to work on the creative or technical aspects of marketing projects?
Part of your role is writing promotional emails to use in our campaigns. Tell me about some of the marketing emails you see in your inbox and what makes them effective or ineffective.
Are you comfortable interacting with guests and demonstrating products or services at promotional events?
Do you have experience using the formula functions in spreadsheet applications to run reports and analyze data?
Marketing interns occasionally field phone calls. If I gave you the job right now and the phone rang when you sat down at your desk, what would you do?
We encourage all marketing staff to share their ideas regardless of their rank or seniority. How would you pitch an idea for a marketing campaign to a room of seasoned professionals?

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6 Marketing Intern Interview Questions and Answers

Q:

Work is not just about the fun tasks. How do you handle the not-so-fun ones that you might not want to do?

A:

Although they are not employees, interns are still essential members of your company. The strongest applicants are the ones who are up for learning and doing anything that is needed, not the ones who give up when things get hard. When you get an idea of how they react to being given tasks that are not fun; it will be simpler to picture how they would fare in your office.

What to look for in an answer:

Willingness to take on mundane tasks
Enthusiasm for completing tasks and exceeding expectations given
Mature, can-do attitude

Example:

I recognize that work is not always about doing what is fun. I approach all tasks with equal enthusiasm because everything is a learning experience.

Q:

Tell us about your academic and major program. Which are your favorite or classes?

A:

Many prospective interns are, or were recently, students. Asking about their school’s curriculum gives you background on what skills and knowledge they have. Take note of whether or not their favorite class relates to their major. Even if it does not, how they explain why a certain one matters to them helps you see what they value. You want to bring on an intern who is genuinely passionate about learning.

What to look for in an answer:

Genuine answers
Well-stated responses
If their answers clearly relate to being a marketing intern, in terms of background and skills

Example:

My curriculum includes courses on marketing strategy and brand awareness. My favorite was Intro to Marketing since it solidified my interest in the field.

Q:

Have you interned before, and which software or social media platforms did you use there?

A:

Knowing whether or not someone has interned before is essential. Do they know how to act in a professional setting? Would they likely need a lot of training? You want an intern who will not have a steep learning curve, especially when it comes to industry software and social media. Interns will need to have some knowledge of these two things, so try to discern their proficiency from their response.

What to look for in an answer:

Previous long-term internship or work experience
Strong working knowledge of social media and industry programs/platforms
Experience at similar companies/businesses

Example:

I interned at an agency one summer and a clothing company for a year. While there, I used Salesforce, Twitter, Google Analytics and Instagram.

Q:

What experience do you have with marketing in general, specifically social media marketing? Why does it interest you?

A:

As a marketing intern, there is a very strong possibility that hires will need to take on social media management responsibilities for you. Look for someone who not only has an interest in social media marketing but professional experience in it as well. Ideally, prioritize interviewing these candidates. In addition, look for someone who either has a background in marketing or has closely related skills and the strong potential to succeed.

What to look for in an answer:

Managed social media accounts for a business/company/school organization
Familiarity with marketing concepts
Interest in social media for non-superficial reasons

Example:

I have marketing experience through the internships I’ve completed. At the agency I interned for, I ran their social media accounts. I am interested in streamlining industry practices.

Q:

Why did you apply for the marketing internship, and what do you hope to gain from it?

A:

Since young professionals have numerous opportunities to apply for, honing in on what attracted them to your company is important to do in the interview. Their answers can tell you if they did any prior research, if they are familiar with the job description and if what they hope to get out of the position matches what you have in mind. Candidates should be prepared, knowledgeable and have realistic goals/expectations.

What to look for in an answer:

Something more than applying was easy or I need an internship
Company awareness and interview preparedness
Realistic expectations of being a marketing intern

Example:

I applied to be a marketing intern to gain skills. I like your company’s focus on youth marketing, since I am a young adult.

Q:

What other roles at our company interest you the most and how do you plan to take initiative to learn about them to lay the groundwork for a career in marketing?

A:

The strongest candidates for a marketing intern role are actively looking for opportunities for growth where they can contribute more than getting coffee and running errands. This question shows which candidates have thought critically about the internship and how it could impact their career in marketing. It also indicates which candidates understand the structure and roles in a marketing environment.

A good answer will include:

Professional development goals
Example high-level roles
Motivation

Here is one possible response:

Example:

"One of the main reasons I want this internship is so I can meet your brilliant marketing staff and get quality mentorship. I would seek out opportunities to shadow an account executive and a copywriter for a day each, because I am still deciding if I want to specialize in content creation or big-picture client services."

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