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Marketing Specialist Interview Questions

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  1. What made you choose a career in marketing? See answer
  2. What are some of your favorite tasks as a marketing specialist? See answer
  3. What’s the greatest motivating factor for you as a marketing specialist? See answer
  4. You have a client who has participated in every marketing campaign you suggested without attracting many new customers. What do you do? See answer
  5. Of the two potential designs for a website’s homepage, the CEO likes one, but the COO likes another. In internal polling, the two options have an evenly split vote between employees. Which one should the company use? See answer
  6. Can you explain a time when you were leading a campaign and your team did not agree? See answer
  7. How do you measure the success of a marketing strategy?
  8. What process do you use to identify a target audience?
  9. What has been your greatest challenge as a marketing specialist and how did you overcome it?
  10. Are you familiar with statistical analysis software?
  11. Can you explain a success story you have had with product positioning?
  12. Do you have any experience with social media channels?
  13. What is your preferred management style and why?
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6 Marketing Specialist Interview Questions and Answers

Q:

What made you choose a career in marketing?

A:

This question helps you judge the value the marketing specialist candidate would bring to your firm via their skills, passions and abilities. Because specialties and agency sizes vary so widely in the field of marketing, determining what drove an applicant to study and work in marketing will help you figure out if they have the right ambition to succeed at your agency. Being a marketing specialist is sometimes a stressful and fast-paced job, so you’ll want to make sure they will stay through the tough times. What to look for in an answer:

  • A personal anecdote that shows a passion for the work
  • Ambition and an interest in continuous learning
  • Creativity and commitment to a career path in marketing

Example:

Marketing is an ever-changing industry, and I enjoy the challenge of creative thinking and building an understanding of the needs and desires of various demographic groups. I chose marketing so that I could help businesses get better at reaching all different types of people with what they value.

Q:

What are some of your favorite tasks as a marketing specialist?

A:

Your applicant should be aware of the size of your company and its major clients. They should demonstrate an understanding that they’ll likely be working as part of a team and taking direction from others in the marketing department and from clients. This question will help you understand what a candidate’s work habits and strengths are and ensure they have a solid understanding of the realities of the job. What to look for in an answer:

  • Familiarity with your company’s needs
  • Willingness and ability to take direction and work on a team
  • Willingness to conduct remedial tasks as needed

Example:

I expect to be an active participant in the marketing team. I realize I need to start assisting others with research tasks, data analysis and design assistance. I’ll work to earn the opportunity to showcase my creative talents.”

Q:

What’s the greatest motivating factor for you as a marketing specialist?

A:

Rather than focusing primarily on financial gain, a strong candidate will talk about their broader personal goals and career path in marketing and how these personal motivating factors will contribute positively to the mission of your company. They should show an understanding of the symbiotic relationship between your company’s growth and their own professional development in the long run. What to look for in an answer:

  • Personal goals as a marketer
  • Knowledge of company mission
  • Ability to intertwine their goals with those of the company

Example:

Working on interesting campaigns with the potential to build a strong reputation for the company and greatly increase company earnings motivates me. Also, the opportunity to learn from those with more experience is exciting and a privilege.

Q:

You have a client who has participated in every marketing campaign you suggested without attracting many new customers. What do you do?

A:

The applicant should show awareness of the importance of both retaining current customers and attracting new customers. Answering this question provides them with an opportunity to showcase their familiarity with standard marketing concepts, such as analytics and target audiences, and with different types of marketing campaigns, such as drip campaigns versus nurture campaigns. What to look for in an answer:

  • Examples of strategy success
  • Analytics and targeting experience
  • Familiarity with target audience development

Example:

First, I’d build a nurture campaign for their existing clients so that they can develop them further. Second, I’d turn to the analytics to determine the planning mistake. It could be a poorly chosen target audience or a poorly crafted message. After determining the issue, I would develop a drip campaign to target the actual potential clients.

Q:

Of the two potential designs for a website’s homepage, the CEO likes one, but the COO likes another. In internal polling, the two options have an evenly split vote between employees. Which one should the company use?

A:

This open-ended question provides the potential hire an opportunity to showcase their problem-solving skills, creative thinking and, most importantly, their knowledge of A/B testing. This question is a bit tricky because the actual best choice is to turn to the data to determine which design the actual users prefer. Using A/B testing to gauge actual and potential customer interactions with the design will determine which choice is most effective, and this metric is more important than the CEO’s or the COO’s preference. Even if their answer doesn’t include any mention of A/B testing, strong candidates will use logic and marketing methodology to determine their answer. What to look for in an answer:

  • High level of knowledge of A/B testing
  • Understanding of goal-setting and data analytics
  • Experience with marketing methodology

Example:

What’s the ultimate goal of the web page? It normally serves potential and existing clients. Unless it’s an internal site only, it needs A/B testing with the general public or our clients’ specific target audience. Once that’s done, I’d go to the data for the answer.”

Q:

Can you explain a time when you were leading a campaign and your team did not agree?

A:

This question can help you understand how well a candidate works with others who have differing backgrounds, viewpoints and approaches. As a marketing specialist, it is imperative to take into consideration the opinions of your team and to be able to navigate them toward producing a successful campaign no matter the obstacle. This shows a candidate's ability to put personal differences aside and prioritize quality work.

The candidate's response should emphasize:

  • The ability to be receptive to others
  • Conflict management skills
  • Focus on completing projects

A response to this question may look like this:

Example:

"In my last campaign, my team members and I were having a hard time agreeing on our approach to marketing a product we all grew up using. We each had very strong opinions about the product and were very passionate about our desires. I encouraged my team to focus on the product itself rather than what it meant to us. This helped us get past our differing core values and create a campaign that ultimately showcased the product in the best light possible.

By getting past our differences we were able to view the product in a new light and created a fresh campaign highlighting the best aspects of the product that was innovative and focused clearly on our target audience."

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