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5 Real Estate Broker Interview Questions and Answers

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Q:

Why do you want to get into the real estate business?

A:

This question helps to determine whether the potential real estate broker is motivated to make money. Someone who is highly driven to earn top commissions can be counted on to sell as many properties as needed to ensure this result. Their response will help you distinguish applicants who are simply looking for a job from those who are determined to maximize their earnings. What to look for in an answer:

  • Interest in unlimited earnings
  • Experience in the industry
  • Intention for entering the industry that matches your values

Example:

"The reason I want to become a real estate broker is because I love the potential for unlimited income."

Q:

On average, how many homes have you sold in a year?

A:

This is a critical question that gives you an idea of what you can expect from the prospective job candidate right away. If this is important to your company, this question helps to separate the experienced from the inexperienced. Look for thoughtful answers that show a depth of knowledge. What to look for in an answer:

  • Experience level that you're seeking
  • Verifiable claims
  • Excitement about their previous achievements

Example:

"At my previous real estate agency, I normally sold around 40 homes each year."

Q:

How do you use social media and the internet to sell real estate?

A:

This is a vital question because it is essential for real estate brokers to understand the power of technology for selling properties. It is important for brokers to be where the customers are. Prospective customers are used to buying small and big-ticket items online--even if they simply use it as a research portal. Social media and the internet are very cost-effective avenues for advertising that are more budget-friendly than billboard or TV advertising. You want to hire someone who is technology savvy and can bring in consistent revenue using these types of tools. At a minimum, their answers should show that they understand how to use social media for selling real estate. What to look for in an answer:

  • A detailed explanation of their experience
  • Success with using digital marketing to sell properties
  • Ability to intelligently convey their response

Example:

"I have social media accounts dedicated to real estate marketing, and I have thousands of followers. Here are examples of properties I have sold through social media."

Q:

How do you stay organized to ensure that you are always on time and make your appointments?

A:

In real estate, time is money and appointments sell properties. Yet, there is also a lot of paperwork and talking with prospective buyers in the process. You are looking for someone who exhibits a high level of organization. As a result, they can spend an equal amount of time making the necessary sales calls as they do with online marketing and meeting prospective buyers in person. If needed, you might even consider asking for specifics and examples. For instance, give a scenario of the daily workload at your office and ask them how they would handle tasks by priority level. The objective is to find out if they can stay on top of their business yet meet all their commitments. What to look for in an answer:

  • Effortless response without any hesitation
  • Detailed explanation of daily work routine
  • Specific problems with associated solutions

Example:

"I schedule appointments on Tuesdays and Thursdays only so that I can spend the other days marketing and selling."

Q:

What is your experience using video and virtual tours for marketing properties?

A:

Look for an example of how the candidate has used video and virtual tours to sell properties. Having a broker with this experience ensures that they can start right away with this form of marketing. Pay attention to whether their responses are detailed and well organized. If they don't have any experience using video to market their properties, their response will show you how they handle answering tough questions. What to look for in an answer:

  • A detailed response
  • An ability to convey real-world experience
  • Comfort with using the latest video technologies and online platforms

Example:

"I understand how important visual marketing is to selling homes. I use virtual tours for all my properties."

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