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5 Sales Consultant Interview Questions and Answers

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Q:

What made you decide to start a career in sales consulting?

A:

The answer to this question requires a decisive answer. The best answer is someone who wants to make a lot of money in commissions. Furthermore, it should be someone who takes a lot of pleasure in becoming the top sales consultant at your company. As a result, they will have to sell a lot of products and services to make a high salary. At the same time, you want to look for someone who sells ethically but can still be very successful. This is an applicant who should enjoy the challenge and rewards of making a sale. What to look for in an answer:

  • A love of sales
  • An explanation that conveys a self-motivated individual.
  • A belief in ethical sales tactics

Example:

"I got into sales because I love the thrill of landing a new client and earning as much as I want on a continuous basis."

Q:

What is your approach regarding customer objections, or how do you turn a "no" into a "yes?"

A:

In sales consulting, everyone comes across a "no" from a potential customer. What makes the top sales consultants stand out is how they overcome those objections. You want to hire someone who doesn't take "no" for an answer, but knows how to sway the customer in a relevant and tactful way. Find out how well-versed they are in handling objections and getting customers to make purchases. If a customer says they don't have the budget, but are buying from your competitors, you want the applicant to understand why it's important to figure out why the client isn't purchasing from your company. In addition, you need someone who will earn trust so that customers are more willing to make purchases. What to look for in an answer:

  • Willingness to find out why someone may initially object
  • Knowledge of handling objections
  • Examples of managing customer objections

Example:

"When a customer says "no," I make it a point to listen for the real objection and ask relevant questions around it. If relevant, I'll do more research and get back to the client with a better offer or solution."

Q:

What is your understanding of our various products and services?

A:

This helps to give you a general idea of how much the applicant has researched the benefits of your products and services. If they are going to be a sales consultant for your company, then they should have enough of an understanding to start selling right away. Do you get the sense they are prepared and have done the necessary research? You can then train them on the more detailed points about your products and services. What to look for in an answer:

  • Evidence of research done ahead of time
  • Interesting explanations about your products and services
  • The ability to start selling right away

Example:

"I have studied your products and services on your website, read your case studies and talked to several employees about the important points. I feel confident I could hit the ground running at your company."

Q:

Explain in detail how you start and end the sales process.

A:

The answer to this question should give you better insight around how well the candidate understands the sales funnel from prospecting to closing. Listen for detailed answers around the starting point of marketing, to guiding the prospect through the buyer's journey until they reach a successful conclusion of making a purchase. What steps does the candidate take? How do they intend to walk the prospect through the sales funnel? What to look for in an answer:

  • A consistent, strategic process
  • A thorough response that includes a follow-up plan for future sales
  • A clear understanding of the buyer's journey

Example:

"I normally start by contacting warm leads, then guiding them along the buyer's journey based on your company's expectations. I offer enticements for future sales with purchase."

Q:

What did you learn in your previous sales position that would prepare you for this role?

A:

In terms of experience, it's critical to have a thorough understanding of how much training a candidate might need if hired by your company. This will help you see how well the applicant understands the sales process and allow them to elaborate on their skills, such as whether they have used social media or other contemporary technologies to attract loyal customers. What to look for in an answer:

  • An understanding of how to learn from both failures and successes
  • Experience relevant to your job's requirements.
  • A focus on repeat sales tactics

Example:

"In my previous role, the most valuable lesson was learning how to turn one-time customers into loyal repeat sales. I made an effort to be engaging and remain in contact through the company's social media platforms."

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