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Sales Coordinator Interview Questions

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  1. What is the most important attribute you bring to the role of a sales coordinator? See answer
  2. What CRM databases and software have you used before? See answer
  3. How familiar are you with running reports, and what tools have you used? See answer
  4. What would you do if you made a mistake in a sales contract and needed to smooth things over with a sales representative? See answer
  5. How would you handle an irritated customer if no sales representatives were available?
  6. The sales manager makes you aware of a couple of sales representatives who haven’t been meeting their quotas. What do you do to track their performance and help them get their numbers back up?
  7. Based on what you already know about our company, its products and general offerings, how would you define our target audience?
  8. What is the largest number of employees you’ve overseen during your time as a sales coordinator? How did you manage multiple employees and their progress?
  9. As a sales coordinator, you’ll work closely with the sales manager to help them implement sales objectives and relay information. What examples can you provide that demonstrate your ability to fulfill a supportive leadership role at our company?
  10. How much experience do you have performing market research to develop new sales tactics?
  11. As a sales coordinator, you’ll be responsible for welcoming new sales representatives and training them on how to sell our products and services. What examples can you offer that highlight your knowledge in this area?
  12. How would you feel about compiling weekly sales reports and giving presentations in front of the sales manager and sales representatives?
  13. Have you ever come up with a sales pitch that really drove sales? How did you develop the idea and implement it among staff?
  14. You notice a particular product isn’t selling as well as others. What do you do?
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6 Sales Coordinator Interview Questions and Answers

Q:

What is the most important attribute you bring to the role of a sales coordinator?

A:

Sales coordinators are the backbone to ensure the efficient running of a sales team. Applicants must possess organizational skills, attention to detail, motivation and a natural ability to handle people, disputes and contract issues. While sales coordinators are skilled in many CRM databases, you should also assess the candidate’s ability to deal with stress in a fast-paced environment.

What to look for in an answer:

  • Attention to detail and staying organized
  • Ability to multitask and support multiple sales representatives
  • A calm demeanor

Example:

“The most important attribute for a sales coordinator is the ability to stay organized under stressful situations. As the main point of contact for the sales team, I have to adapt to different personalities and requirements. This requires a calm nature, which I believe goes together with staying organized.”

Q:

How would you handle an irritated customer if no sales representative was available?

A:

Because many sales representatives travel, they require the assistance of a sales coordinator who has the ability to screen calls and gather information first. It becomes important to assess how an applicant would handle a complaint in the absence of a sales representative, supervisor or manager.

What to look for in an answer:

  • Deals well under pressure
  • Ability to build trust with clients
  • Dedication to solving the issue

Example:

“I would listen carefully to the customer, gather all the facts and let the person know I was committed to solving the issue. I would outline the steps I would take and provide an expected time frame for the resolution.”

Q:

What CRM databases and software have you used before?

A:

The sales coordinator will spend time managing sales information through the sales funnel, including following up on leads. Initially, this includes contact information and other pertinent details like the level of interest, but it could evolve to recording sales interactions and maintaining contracts in the absence of a dedicated contracts department. Because of this, experience in CRM databases like Salesforce or Microsoft CRM is needed.

What to look for in an answer:

  • Experience with CRM databases
  • Ability to take current skills and apply to new tools
  • Willingness to learn new systems if needed

Example:

“Most of my experience comes from using Salesforce and Microsoft Excel. I have also used proprietary systems, and I have a strong understanding of how to apply my knowledge to new systems.”

Q:

How familiar are you with running reports, and what tools have you used?

A:

This provides a good follow-up question to assessing experience with CRM databases. In some cases, the sales coordinator is responsible for running data queries and sales reports. Depending on the skill set needed and the applicant’s technology claims, this question allows you to verify information and assess confidence and the sincerity of the reply.

What to look for in an answer:

  • Familiarity with tools or formulas used in reports
  • Ability to explain data
  • Attention to tone

Example:

“I am well-versed in Salesforce and running reports from the sales dashboard. I am also familiar with using VLOOKUP, macros and creating charts in Microsoft Excel to verify and match the data found.”

Q:

What would you do if you made a mistake in a sales contract and needed to smooth things over with a sales representative?

A:

There might be a time when a sales representative or the sales coordinator makes a mistake. In this case, there is no standard answer because the error may have come from the coordinator or the representative. However, a sales coordinator often proofs documentation. By asking this question, you get to see how an applicant applies critical thinking and conflict-resolution skills.

What to look for in an answer:

  • Willingness to move on from situation
  • Conflict-resolution skills
  • Ability to admit to a mistake

Example:

“While I am a detailed-oriented person, I understand that mistakes occur. I would take ownership, learn from it and take steps to ensure I still have the trust of the sales representative. I would apologize for any misunderstandings and reiterate that my goal is to support the sales team so that the business can flourish.”

Q:

The sales manager makes you aware of a couple of sales representatives who haven't been meeting their quotas. What do you do to track their performance and help them get their numbers back up?

A:

Sales coordinators are responsible for monitoring staff performance and motivating them to perform at their utmost potential. This question helps interviewers learn more about a candidate's leadership experience and ability to enhance sales by motivating employees.

A candidate's answer should emphasize:

  • Leadership capabilities
  • Use of performance software
  • Creative problem-solving skills

Here is an example of a quality candidate answer:

Example:

"First, I would meet with them each individually to talk with them about their quotas and reinforce our expectations. During these discussions, I'd allow them to discuss personal or professional issues that may be contributing to their performance. No matter the circumstance, I make sure to stay positive and provide them with a few strategies to improve their sales tactics. Over the next few weeks, I'd be sure to check-in with them and compare their daily sales quotas to their goals to gauge their progress."

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