Social Media Manager Interview Questions

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As a social media manager, why do you feel reputation management in social media is vital to your employer? See answer
How did you manage customer complaints on your employer’s social media profile? See answer
What type of content did you create to advertise your business, as a social media manager? See answer
What strategies did you use as a social media manager to increase brand awareness of your company’s brand? See answer
As a social media manager, why do you feel that video productions are necessary tools for commercial websites? See answer
Social media trends evolve quickly, and producing relevant posts is a key part of the social media manager role. How do you stay up-to-date on which trends, challenges and memes are currently popular and implement them in your own content? See answer
Which social media platforms do you think drive the most engagement and why?
The social media manager should be able to communicate with potential customers and with other companies using social media sites. What is the purpose of interacting with other brands on social media?
What would you do if an intern or assistant accidentally made a post on the company page that was meant for their personal account?
How do you balance being professional with being relatable when talking with customers in the comments and replies to your posts?
Tell me about a brand with a social media presence that you admire. How would you apply their successes to our company?
Are you familiar with using social media analytics tools to perform market research?
How would you address someone being purposefully inflammatory or vulgar in the comments of one of your posts?
Other than using hashtags, how do you help people find your content?
What do you think is a good frequency for making posts on a single social media account and why?

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6 Social Media Manager Interview Questions and Answers

Q:

As a social media manager, why do you feel reputation management in social media is vital to your employer?

A:

Social media managers provide a certain level of PR for your company. The right candidates for the position assess how the public views your business and how their impression affects your success. Reputation management is a top priority, and a good social media manager will stay on top of any issues that arise on social media outlets. The social media manager candidate should be able to navigate through the venues and handle negative comments and reviews about your company daily. Listen to the candidate’s reaction to the question and decide if the social media manager applicant views the task as a necessity or a chore.

What to look for in an answer:

Knows how to use reputation management software
Mitigates risks of customer loss
Possesses superior public relations skills

Example:

“I’ve found that public reception of the business determines if people will buy the company’s products or use their services. It is critical to make the best impression possible and generate trust among consumers.”

Q:

How did you manage customer complaints on your employer’s social media profile?

A:

This is a task that the social media manager handles on a continuous basis since the internet has become the go-to place to complain. Companies often use software that frequently alerts them about complaints and any responses to their interactions. Assess the candidates’ answers and decide if they are in line with techniques you would use when offering customer service to a dissatisfied customer.

What to look for in an answer:

Has superior customer service skills
Follows proper protocol for managing concerns or issues
Believes clients are important at all times

Example:

“I responded to the complaints by asking questions about the customer’s experience and then offered assistance to remedy the situation. I evaluated each situation, devised strategies to help the clients on a more personalized basis and increased consumer retention.”

Q:

What type of content did you create to advertise your business, as a social media manager?

A:

Social media managers create content or outsource it to professional writers or marketers. Learning about their advertising techniques helps you assess their skill level. Look for applicants who can write ads themselves, meet your deadlines and won’t leave you waiting for your campaigns to start. The right approach drives traffic to your social media profiles and commercial website at an accelerated pace. Knowledgeable social media managers use well-researched strategies to brand a company with their digital marketing techniques.

What to look for in an answer:

Understands search engine optimization
Has exceptional research skills and identifies the target audience with ease
Cultivates leads and uses lead scoring techniques

Example:

“Working closely with a team of writers, I created SEO content that was attractive to the target audience. We created landing pages, guest posts and direct branded posts for the company’s social media profile. I used digital marketing tools to evaluate leads and the success of each campaign.”

Q:

What strategies did you use as a social media manager to increase brand awareness of your company’s brand?

A:

The answer to this question shows whether or not the candidate understands how to brand your company without creating confusion for your followers. The most effective tactics help consumers identify your business immediately according to the elements used. Look for a social media manager who has worked on a company’s brand and adequately promoted it.

What to look for in an answer:

Keeps brand consistent on all profiles
Uses logos and slogans on social media
Conveys the company message appropriately

Example:

“I kept the images, logos and verbiage consistent. I established a voice for the company that shared who the company is and what they stand for on the profiles, and I made adjustments and changes when updates were needed.”

Q:

As a social media manager, why do you feel that video productions are necessary tools for commercial websites?

A:

The ideal social media candidate uses video production to get the company’s message across to their viewers. Look for applicants who will evaluate your current needs and choose the type of product that achieves your objectives. A candidate who is familiar with video ads is an asset.

What to look for in an answer:

Adds video productions to online profiles and commercial websites
Uses tools that increase traffic to websites and social media accounts
Has the skills necessary to create interesting content and follows steps to improve quality

Example:

“I believe video productions are vital to marketing on social media, and I have used them to promote a company in my past position. Studies show that millions of users watch videos each day that are posted on the outlets. I’ve found that the right product gives companies a voice and helps them become successful on a more globalized scale.”

Q:

Social media trends evolve quickly, and producing relevant posts is a key part of the social media manager role. How do you stay up-to-date on which trends, challenges and memes are currently popular and implement them in your own content?

A:

Social media managers should be able to keep up with the fast pace of internet content. Top candidates need to understand how the business' target audience consumes media so they can learn what kinds of jokes, patterns and formats connect with their regular social media use the most. Interviewers can use this question to find candidates who understand the ongoing changes of social media and how to leverage those changes to increase engagement.

Good answers may include:

Focus on fast turnaround
Research skills
Social awareness

Here's an example of a quality answer to this question:

Example:

"As a social media manager, I need to know not only when trends become popular, but also when they fall out of style. I make sure that I'm aware of what kinds of content are currently trending by following pages that are popular among my target audience on all platforms. I spend time reading through my feed and making note of the patterns I see that I can then reference in images and text posts."

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