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5 Writer Interview Questions and Answers

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As a writer for a digital marketing company, explain the strategies you follow when creating a landing page?


Someone with experience creating landing pages keeps the information brief but provides enough information for the reader. They use the content to present your company as an authority in your industry and generate trust among readers. This is an important question because you want a candidate who writes consistent content that presents a clear message to the reader and increases traffic to your website. What to look for in an answer:

  • Experience writing marketing campaigns online
  • Understands search engine optimization
  • Experience creating backlinks for companies


"Working closely with the marketing team, I wrote clear, concise content for landing pages to convey the company's message and establish it as an authority online. I created backlinks and inserted them into the content to encourage readers to click the links and learn more about the products. All landing pages ended with a call to action that directed the reader about what to do next."


What are your preferred niches as a writer and why?


Someone who has experience as a professional writer has an affinity for specific topics and niches. They are drawn to specific subjects and write passionately about them. You want a writer who has a natural love or curiosity for specific niches. If they are passionate about the subjects, the writer gives their all and creates their best work for your company. What to look for in an answer:

  • Identify the strengths and weaknesses of the writer
  • Determine if the writer has experience with niche-specific writing
  • Find out which topics are their favorites


"As a professional writer, I prefer writing content for the legal industry. I have a natural curiosity about the law and how it affects the lives of clients."


As a writer, how do you feel about ghostwriting assignments?


Someone who has experience as a professional writer has written content without a byline. They know that in the industry, ghostwriting is a part of the grander scheme. You want a writer who produces content appropriately without consistent name recognition or instant self-gratification. The right candidates love their craft and perform consistent assignments even if the world doesn't know who created them. What to look for in an answer:

  • Experience as a professional copywriter
  • Works well as a team to achieve writing objectives
  • Aspires to write as much as possible


"In my experience, I understand that there are professionals who don't share the same writing skills that I possess, and they need help creating content that is thought-provoking and appealing. As a writer, I don't need my name on all my work, and I love that I have the opportunity to write for a living."


As a writer, what do you believe are the most important elements of a press release?


Someone with experience as a professional writer has written press releases. They understand that the content is clear, concise and brief. They know that the press release introduces only the facts necessary to increase public awareness and won't present a negative image of its subject. You want a candidate who knows how to spin information positively and protect your company's reputation. What to look for in an answer:

  • Experience writing ad copy
  • Possesses public relations skills
  • Creates advertising content quickly and effectively


"I believe that the type of press release determines what elements are most important. For example, a press release for a new event includes the name of the event, the date, its location and briefly explains what visitors can expect when attending. A catchy headline is also important to capture the immediate attention of the viewers."


As a writer, why do you believe blogs are an effective way to share stories and information?


This is an important question because someone who has experience writing blogs understands the difference in voice and tone. They know that the content must speak to the reader more personally as if they are having a conversation. You want a candidate who understands the major differences in writing styles and creates content to reflect each style. What to look for in an answer:

  • Has excellent communication skills
  • Experience producing different types of content
  • Has a keen eye for identifying high-quality content


"In my experience, blogs are a more relaxed and conversational style of writing, and they make readers feel like they are a part of the story. Blogs help readers relate to the writer in a more personalized way, unlike long-range articles that are used specifically to provide information about products or services."

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