Assistant Manager Job Description: Top Duties and Qualifications

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Last updated: June 22, 2022

An Assistant Manager, or Associate Manager, is responsible for implementing workflow procedures based on direction from the company’s General Manager. Their duties include supervising employees during day-to-day tasks, providing customer support in escalated situations and managing the overall workflow of a workplace.

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Assistant Manager Duties and Responsibilities 

While there are many duties and responsibilities for an Assistant Manager, some include:

  • Schedule and coordinate meetings.
  • Conduct employee performance reviews.
  • Develop good customer relationships.
  • Participate in recruitment and dismissal processes.
  • Smooth out problems within the workplace.
  • Address employee and customer concerns.
  • Develop strategies for better workplace efficiency and goal achievement.  
  • Email and phone correspondence.
  • Liaise between managers, customers and employees.
  • Provide direction to staff.
  • Monitor spending patterns and budget.
  • Fill in for General Manager (GM) in times of absence. Make executive decisions, hold meetings and provide accountability.
  • Troubleshoot POS system.
  • Support ongoing learning and development of team members.
  • Help create and foster a respectful and inclusive team environment.

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What Does an Assistant Manager Do?

Assistant Managers are usually employed in office, retail or food service environments to manage staff, organize schedules, troubleshoot equipment and respond to customer complaints or issues. Assistant Managers support the General Manager in making changes to office workflows, performing employee evaluations, developing and implementing store policies and planning marketing or promotional events. Their role is to improve workplace efficiency and keep staff satisfied by acting as an intermediary between upper-level management and entry-level roles who work directly with customers. They gather feedback from employees, managers and customers to make useful adjustments to company procedures.

Assistant Manager Skills and Qualifications 

Since Assistant Managers are responsible for many crucial business aspects, they should be equipped with a variety of skills and qualifications including:

  • Excellent verbal communication, and the ability to convey important information clearly and effectively
  • Strong leadership and initiative
  • Excellent delegator and mediator
  • People person, able to provide excellent customer service
  • Quick decision-making and problem-solving abilities
  • Excellent time management
  • Responsible, goal oriented and organized
  • Strong attention to detail and able to multitask
  • Confident, proactive and willing to take on workplace challenges 
  • Great listening skills and able to take direction from individuals in higher-level positions
  • Likable by most and able to motivate others

Assistant Manager Salary Expectations 

The average salary for an Assistant Manager is $12.69 per hour. This salary may vary depending on the Assistant Manager’s industry, geographical location and experience. 

Assistant Manager Education and Training Requirements 

A high school diploma or GED is essential in order to acquire a job as an Assistant Manager. In today’s job market a bachelor’s degree or post-secondary education is strongly preferred if not required by some employers. Suggested areas of study include business administration and management. Most companies provide on-the-job training to new employees. The duration and extent of training varies between companies, as some may even require specific certifications. 

Assistant Manager Experience Requirements

Typically Assistant Managers have several years of prior experience in the field in which they’re managing. Experience usually begins with an entry-level position within the chosen industry and is followed by a sequence of promotions. Previous supervisory experience is strongly encouraged. An Assistant Manager should have leadership roles on their resume, and they should have practical experience overseeing staff members, giving directions and solving workplace problems. Assistant Managers possess strong, well-rounded knowledge of their chosen industry, and are very comfortable leading others. For example, according to the U.S Bureau of Labor Statistics (BLS), most retail companies will promote their Retail Assistant Manager from within. Usually, this individual has acquired sufficient retail experience and holds a bachelor’s degree or some form of post-secondary certificate. 

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Frequently asked questions about Assistant Managers


What should you look for on an Assistant Manager's resume?

An Assistant Manager’s resume should emphasize their expertise in the particular environment you are hiring for. For example, an Assistant Manager at a bakery should have experience in a food service environment, preferably as a Store Associate in another bakery to demonstrate their industry knowledge. Assistant Managers are often promoted internally from existing roles, so look for special achievements or outstanding customer feedback highlighted on their resume to identify top performers. In addition to industry knowledge, resumes for Assistant Manager applicants should highlight customer service, organization and experience working successfully as part of a team.


Do Assistant Managers have different responsibilities in different industries?

Regardless of their industry, Assistant Managers oversee the daily operations of a company and ensure that other employees are completing their jobs successfully. Their actual responsibilities can vary slightly depending on how their employer structures staff responsibilities. Assistant Managers who work at a retail location may have additional responsibilities such as ordering and organizing inventory, creating store displays, processing returns, locking up the store and making cash drops from the safe. Assistant Managers who work at an office focus more on human resources activities and managing shared spaces instead of working with customers.


Who does an Assistant Manager work with?

Assistant Managers work alongside Store Associates, Salespeople, Cashiers, Bookkeepers, Custodians and many other roles involved in keeping a workplace functioning efficiently. They also work with General Managers, Regional Managers, Directors and store owners to learn about the company’s best practices for responding to different situations, handling staff conflicts, reporting issues and rewarding outstanding performance. Assistant Managers may regularly interact with customers to resolve complex issues that other staff are unable to correct on their own.


What characteristics make a good Assistant Manager?

Good Assistant Managers are empathetic and understanding with strong active listening skills that allow them to form connections with the people they manage and with company leadership. They remain calm under pressure and excel at diffusing conflicts, either between employees or customers. Excellent Assistant Managers are also highly creative and contribute ideas about how to improve the company or attract more customers.

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