Brand Ambassador Job Description: Top Duties and Qualifications

Last updated: August 22, 2022

A Brand Ambassador, or Brand Representative, is responsible for promoting an organization’s products or services. Their duties include answering the public’s questions about a particular organization and its offerings, attending events and product launches to report about new products and providing positive feedback about an organization using their digital platforms.

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Brand Ambassador duties and responsibilities

Next, be sure to include the important duties for the job and responsibilities needed to excel as a Brand Ambassador. A short statement of this along with several bullet points will encourage suitable candidates to consider completing an application. The Brand Ambassador will have several key responsibilities in the fulfillment of their duties including:

  • Develop social media strategies to include constantly changing metrics and responses to client engagements
  • Develop product marketing campaigns for clients
  • Track and measure conversion rates, engagements and other key metrics for campaigns; adjust as needed to maintain high conversion rates
  • Create website content including blogs which will attract new clients while growing our expertise in our social media spaces
  • Advise clients about content marketing campaigns and product positioning
  • Assist clients by creating social media accounts and providing content as needed
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What does a Brand Ambassador do?

Brand Ambassadors are typically employed by corporations as entry-level marketing and sales professionals. Brand Ambassadors work with the sales and marketing team to come up with unique strategies to market their products and services. Their job is to support the corporation by creating and uploading content that encourages the public to engage with their products and services. They may also work for PR firms or as freelancers.

Brand Ambassador skills and qualifications

Include the necessary skills for success as a Brand Ambassador. Be sure to keep this list brief in order to obtain the highest number of qualified application rates possible. The successful Brand Ambassador candidate will have the following skills and qualifications needed to complete their daily tasks. Minimum skills needed for success include:

  • Strong written communication skills
  • Excellent problem-solver
  • Active on social media (Influencer is a plus)
  • Familiarity with social media analytics and metrics tracking preferred
  • Able to convert product details into viable content marketing strategies

Brand Ambassador salary expectations

A Brand Ambassador makes an average of $17.55 per hour. This pay rate may vary based on a candidate’s experience, education and location.

Brand Ambassador education and training requirements

Under the education and training requirements, be specific about what is required for consideration. This will help limit applications to only those who have the acceptable minimums for work in your company. The education and training requirements for the Brand Ambassador job with our company include a bachelor’s degree in marketing, advertising or business. Certification in Facebook marketing is a plus as are similar certifications from other social media platforms.

Brand Ambassador experience requirements

When considering the experience needed for a Brand Ambassador, be sure to include anything acceptable to the role if relevant. A simple statement will serve to encourage those with indirect experience to apply. The kind of experience we seek in a Brand Ambassador includes prior work for social media in branding or advertising campaigns, copywriting experience, work with Google Ads is acceptable and we encourage those with experience in content or search engine marketing to apply.

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Frequently asked questions about Brand Ambassadors


What is the difference between a Brand Ambassador and an Influencer?

The main but subtle difference between a Brand Ambassador and an Influencer is that Brand Ambassadors typically promote a company’s products by speaking directly with customers whether over the phone, via message board or in-person. Their aim is to help customers understand their products and how they can benefit them by answering questions and responding to comments . In contrast, Influencers use  their personal social media accounts to pose with products  and in doing so, encourage their following to  purchase them. 

A further distinction between the two is that Brand Ambassadors often have a more long-term or permanent role with a company. In contrast, companies typically hire I nfluencers on a temporary basis to help them gain the attention of a particular audience or promote a new product at its initial stage. Influencers have the potential to become Brand Ambassadors within a company if they work with them for a longer time frame.


What are the daily duties of a Brand Ambassador?

Typically, a Brand Ambassador starts the day working within a sales or marketing department at a company. They check on product pages and other review sites to see if there are any public questions or comments they can address. They may also take this opportunity to leave their own review of a company product or service. Throughout the day, they participate in meetings with the creative departments about sales numbers, new marketing campaigns and upcoming product launches. 

Brand Ambassadors also have phone meetings with retail sellers and visit the seller’s location to discuss the selling of their company’s products in-store. They usually provide the store owner with key selling points, display tips and general information about the company itself.


What makes a good Brand Ambassador?

A good Brand Ambassador should be someone who displays a passion for your company and the products or services that you sell. They should have a personable nature, as they interact with potential customers both online and in-person. Brand Ambassadors should also have a strong understanding of marketing trends within your industry to contribute effective strategies to your sales and marketing campaigns.


Who Does a Brand Ambassador report to?

A Brand Ambassador typically reports to a Brand Manager to receive daily marketing tasks and ask questions about their job responsibilities. In smaller corporations, Brand Ambassadors report directly to the Marketing Manager or Marketing Supervisor for instruction.

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