Brand Manager Job Description: Top Duties and Qualifications

A Brand Manager, or a Brand Marketing Manager, is responsible for building the brand and image of an organisation, its products or services. Their duties include product and advertising placement, liaising with the Marketing Manager and working on retail packaging or in-store displays.


Build a Job Description

Brand Manager duties and responsibilities

A Brand Manager performs specific essential duties and responsibilities. These can vary depending on the type of industry, but they typically include:

  • Recommending strategies to position the brand for growth
  • Analysing brands of competitors, consumer trends and shopping behaviours
  • Designing and supervising content such as press releases, artwork, print and digital media
  • Monitoring the performance of a brand through key performance indicators (KPI)
  • Achieving profit targets, timelines and budgets
  • Organising product launches and promotional events
  • Managing Marketing Executives working for the brand
  • Assisting in the design of retail packaging and in the creation of in-store marketing displays
  • Working with advertising agencies to manage the brand’s marketing campaigns
  • Maintaining and growing the brand’s affiliations and partnerships
  • Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved


Brand Manager Job Description Examples:


Brand Manager

Essential Duties and Responsibilities:

  • Achieve growth and hit sales targets by successfully managing customer accounts.

  • Assist in implementing a strategic business plan that expands company's customer base and ensure its strong presence.

  • Build and promote strong, long-lasting customer relationships by partnering with retailers and establishing their needs.

  • Present periodic sales reports and realistic forecasts to the management team.

  • Identify emerging markets and market shifts while being fully aware of new products and competition status.

  • Set-up and run weekly vendor day's making sure that there aren't any scheduling conflicts [website] availability of promo materials/product samples).

  • Make sure product information in dispensaries' Customer Relationship Management Software (CRM) is current, accurate and up to date.

  • Establish and maintain budtender engagement SOP's / weekly agendas.

  • Ensure 100% account coverage monthly.

  • Other duties as assigned.

    Basic Qualifications:

  • High School Diploma or Equivalent

    Additional Qualifications:

  • Bachelor's degree in related field preferred

  • Committed to continuous education through workshops, seminars and conferences

  • Demonstrated ability to communicate and influence credibly and effectively to management

  • Proven ability to drive the sales process from start to finish

  • Strong business sense and cannabis industry expertise

  • Previous experience as a sales representative with respect to the cannabis industry High level of attention to detail

  • Appropriate decision making and judgement

  • Excellent, proven interpersonal, verbal and written communication skills

  • Proficient with Word, spreadsheet software and email systems

  • Excellent analytical and problem-solving skills

  • The ability to lift 25 pounds regularly

  • The ability to move safely over uneven terrain or in confined spaces

    Job Type: Full-time

    Salary: $37.50 to $55.00 /hour


  • brand management: 1 year (Preferred)

  • management: 1 year (Preferred)

  • sales: 3 years (Preferred)

  • marketing: 1 year (Preferred)

    Additional Compensation:

  • Commission

    Work Location:

  • Fully Remote

  • On the road


  • Paid time off

  • Work from home

    This Job Is:

  • A job for which military experienced candidates are encouraged to apply

  • A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks - learn more at [website]

  • A job for which all ages, including older job seekers, are encouraged to apply

  • Open to applicants who do not have a college diploma


  • Monday to Yes
  • ×

    Brand Manager

    Bader Scott Injury Lawyers is Atlanta's fastest growing law firm. Located in the heart of Buckhead, we serve all of the metro area in both Personal Injury and Worker's Compensation law. We desire to be Georgia's preeminent law firm and seek every day to live our mission of instilling trust, confidence and warmth into the hearts and minds of our clients.

    The person for this job is passionate about coming to work for an organization that is making a difference with clients and our communities. A person who enjoys the thrills of working in a fast-paced environment with a diverse group of people. The person for this job is exceptional both on & off the job, carries the brand to friends and family, and lives by our core values of [website]


  • Engage with marketing to continuously improve overall brand, brand presence and customer journey

  • Help improve customer experience across digital and physical landscape

  • Enhance customer experience by finding ways to satisfy customers individually at scale

  • Oversee and attend all internal and external company and foundation events

  • Help create and organize all internal and external company events

  • Develop event lead capture and analyze all event data

  • Develop and grow partnerships with local partners

  • Oversee branded swag operations

  • Oversee reviews and review program for Google, Facebook and Yelp

  • Oversee all customer gifting operations

  • Help develop hand-written customer note operations

  • Organize and present brand experience landscape to team regularly

  • Make informed recommendations based on customer experience analysis and customer data

  • Contribute to team effort by accomplishing related results as needed

  • Contribute to company culture by engaging with colleagues and boosting employee morale

  • Maintain continuity among work teams by documenting and communicating actions, irregularities, and continuing needs


  • Minimum High School Diploma, Bachelor’s Degree Preferred

  • 1-3 years minimum experience in customer experience

  • Employee must be able to speak English and Spanish

  • Skills and knowledge about customer experience

  • Skills using Microsoft Office

  • Exceptional email, written and verbal communication skills, and public speaking skills. Known as creative, organized and proactive

  • No criminal record

  • Demonstrates job history showing commitment to previous employees and employer

    Job Type: Full-time


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Paid time off

  • Flexible schedule


  • Monday to Friday

    Company's website:


    Company's Facebook page:

  • [website]

    Benefit Conditions:

  • Waiting period may Temporarily due to Covid-19
  • ×

    Brand Manager

    Job Description

    Setting trends, building brands, breaking molds, and creating fun since 1997. Jazwares has established itself as a global leader in the consumer products industry; developing toys, plush, collectibles, musical instruments, and consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.

    With offices in the USA, Asia, and Europe and selling in over 100 countries, Jazwares’ mission is to entertain through the creation of innovative product and the company’s portfolio, which includes such brands as Fortnite, Roblox, Nerf, First Act, and Russ Berrie, among others.

    This position reports to the Business Director and is expected to be a business driver for the company. Taking ownership, they will act as the hub for their select brand(s) and work with sales, marketing, product management, and other teams to achieve successful results.


  • Lead communication to brand team to progress product development, product introduction and product promotion for each brand assigned.

  • Self-starter that can develop processes to promote best practices for brand planning.

  • Conduct competitive analysis. Understand and apply toy trends and play patterns.

  • Create direction and definition for each product based on in-depth brand understanding. Including creative direction and product messaging.

  • Maintain communication with licensors. Work with licensors during brand planning and product development process.

  • Create reports and other materials to communicate updates and changes to product lines.

  • Consistently follow up with teams to ensure alignment of goals and timelines on track.

  • Support the launch of new products both to the trade and consumers.

  • Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations.

  • Ensure consistency and follow the voice of the brand

    Qualifications and Skills:

  • Bachelor’s degree Preferred: Marketing

  • Must be able to demonstrate interest in toys through professional or personal means.

  • Must have 2 years of relevant Marketing, Brand or Product Management experience.

  • Strong written and verbal communication skills

  • Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities.

  • Ability to work effectively across different teams, departments, and third parties

  • Experience selling/marketing to retailers

  • Experience with PowerPoint, Excel and Word is required

  • Experience in trade shows, product photography shoots, qualitative and quantitative consumer research.

    Job Type: Full-time

    Job Type: Full-time

    Salary: $50.00 to $62.00 /hour


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Tuition reimbursement


  • What does a Brand Manager do?

    Brand Managers oversee the brands of a company. A brand is like an identity of the organisation, its products or services and job title Brand Ambassador

    can include logos, symbols, names or terms. Usually, Brand Managers serve as Brand Ambassadors to ensure brand loyalty by building trust between the company and its customers. They also execute activities and marketing campaigns to manage the brand’s product launches.


    Brand Manager skills and qualifications

    An ideal Brand Manager candidate will have various prerequisite skills and qualifications, these include:

    • Excellent verbal and written communication skills
    • Practical sales knowledge
    • Business management skills
    • Proven leadership record
    • Skills in statistical analysis
    • A high level of creativity and innovation
    • Experience of using various social media platforms
    • Proficiency with CRM software such as HubSpot and CMS platforms such as WordPress


    Brand Manager experience requirements

    An ideal Brand Manager candidate must have at least two years’ experience working in the same industry as the business. For instance, a candidate applying to be a Brand Manager at a company that sells apparel should have worked as a Brand Manager for another apparel brand in the past. Sometimes candidates may have worked as Marketing Executives, Communications Managers or Marketing Managers and worked their way up within the same company. Some employers also consider a candidate who has completed a relevant apprenticeship program.


    Brand Manager education And training requirements

    Educational qualifications typically include a Bachelor’s Degree in Marketing, Advertising or related field or a Higher National Diploma (HND) in Marketing, Business Management, Digital Marketing or Advertising. Sometimes it helps to check for additional qualifications from professional bodies such as the Institute of Data and Marketing (IDM), The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).


    Brand Manager salary expectations

    According to Indeed Salaries, the average salary for a Brand Manager is £35,803 per year. However, the starting salary of a successful candidate depends on the level of experience, location of the job and the industry.


    Job description samples for similar positions

    If the position of a Brand Manager is not what a company is looking for, here are some related positions that you may also consider:


    Brand Manager job description FAQs


    What qualities make a good Brand Manager?

    A Brand Managers should be both creative and innovative. They must be capable of finding new ways to present or promote the brand’s products to customers. They should also possess good salesman skills since one of the primary goals of promoting a brand is to increase sales. A Brand Manager must also have excellent communication skills and be people-oriented. They must know how to keep customers happy and how to keep their teams motivated.


    What is the difference between a Brand Manager and a Marketing Manager?

    A Brand Manager is primarily responsible for building the brand image of a company and its products. A Marketing Manager increases the outreach of a company’s products or services, determines their marketability, pricing, placement and performs research on demographics to find new markets instead. Often, Brand Managers may collaborate with Marketing Managers for executing advertising and marketing campaigns on different brands within the same company. In such cases, both positions share some responsibilities.


    Who reports to a Brand Manager?

    Brand Managers may require a large team because they build and maintain a brand or multiple brands, depending on the size of the business. This team may include marketing executives as well as a creative team that develops the overall look and feel of the brand and its promotional activities. Typically, such a creative team consists of Copywriters, Editors, Graphic Artists, Graphic Designers and Web Developers.


    How can you make your Brand Manager job description stand out?

    The responsibilities and educational requirements for Brand Managers vary across different sectors. It’s essential to ensure that your Brand Manager job description stands out from the rest, this can be done by providing extensive details about the responsibilities of the job, so that the candidates know what to expect on a day-to-day basis. It’s also helpful to state any bonuses or incentives that may be available to the new hire.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

    No search results found

      *Indeed provides this information as a courtesy to users of this site. Please note that we are not your career or legal advisor, and none of the information provided herein guarantees a job offer.