What does a Brand Manager do?
Brand Managers oversee the brands of a company. A brand is like an identity of the organisation, its products or services and job title Brand Ambassador
can include logos, symbols, names or terms. Usually, Brand Managers serve as Brand Ambassadors to ensure brand loyalty by building trust between the company and its customers. They also execute activities and marketing campaigns to manage the brand’s product launches.
Brand Manager skills and qualifications
An ideal Brand Manager candidate will have various prerequisite skills and qualifications, these include:
- Excellent verbal and written communication skills
- Practical sales knowledge
- Business management skills
- Proven leadership record
- Skills in statistical analysis
- A high level of creativity and innovation
- Experience of using various social media platforms
- Proficiency with CRM software such as HubSpot and CMS platforms such as WordPress
Brand Manager experience requirements
An ideal Brand Manager candidate must have at least two years’ experience working in the same industry as the business. For instance, a candidate applying to be a Brand Manager at a company that sells apparel should have worked as a Brand Manager for another apparel brand in the past. Sometimes candidates may have worked as Marketing Executives, Communications Managers or Marketing Managers and worked their way up within the same company. Some employers also consider a candidate who has completed a relevant apprenticeship program.
Brand Manager education And training requirements
Educational qualifications typically include a Bachelor’s Degree in Marketing, Advertising or related field or a Higher National Diploma (HND) in Marketing, Business Management, Digital Marketing or Advertising. Sometimes it helps to check for additional qualifications from professional bodies such as the Institute of Data and Marketing (IDM), The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).
Brand Manager salary expectations
According to Indeed Salaries, the average salary for a Brand Manager is £35,803 per year. However, the starting salary of a successful candidate depends on the level of experience, location of the job and the industry.
Job description samples for similar positions
If the position of a Brand Manager is not what a company is looking for, here are some related positions that you may also consider: