What does a Campaign Manager do?
Campaign Managers can work for marketing agencies, political candidates and large organizations with an in-house public relations department to attract new customers or supporters for their company’s mission. Campaign Managers develop workflow structures, use industry contacts to host promotional events, collect marketing data and refine different types of advertising materials such as print ads and video marketing. Their role is to manage campaign staff, delegate tasks and ensure that each sub-project on a campaign is accomplished on time and within the budget they created. They interact with customers or constituents to raise money and gain community partnerships.
Campaign Manager skills and qualifications
A successful Campaign Manager will have various prerequisite skills and qualifications needed for their job duties. The right candidate will have excellent communication skills, an in-depth understanding of current marketing technologies and trends, relevant working experience and project management skills.
Here are examples of Campaign Manager skills and qualifications:
- Bachelor’s degree in communication, digital marketing or related fields
- 5-10 years of related job experience
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing trends
Campaign Manager salary expectations
Campaign Managers earn an average salary of $54,810 per year. The job may require extensive traveling and attending events and exhibitions at night. A Campaign Manager’s schedule can include weekdays and sometimes irregular hours based on the role. Their pay depends on experience, responsibilities, the employer, scope of work and geographical location.
Campaign Manager education and training requirements
Campaign Managers need at least a degree in communication or marketing. Some positions may require a postgraduate diploma or degree in specific areas such as digital marketing. Some employers want candidates that have up to five years of experience with a good knowledge of marketing campaigns.
This section can list the specific qualifications and industry experience you want in the right applicant. It will help reduce the number of candidates and increase the chances of hiring the best fit for the role. A Campaign Manager will also know how to recruit skilled freelancers, collaborate with the marketing manager and understand the use of web analytics tools.
Campaign Manager experience requirements
A successful Campaign Manager will know how to develop marketing plans and strategies to help an internal team or external agency deliver results. They are excellent project managers, can identify talent and provide adequate guidance to help their team succeed.
Campaign Managers need to have excellent writing skills because they have to write or approve marketing copy. They must be good at public speaking because the role involves representing their brand at marketing events and shows.
An experienced Campaign Manager must be able to work with a budget and meet a deadline. They will have experience running multiple projects and delivering reports on ROI. Campaign Managers will be proficient in website administration and paid advertising campaigns. Good candidates can use data to target specific customer segments, analyze campaign performance and improve results.
Job description samples for similar positions
Here are job description samples for Campaign Manager related positions: