What does a Canvasser do?
Canvassers typically work for political campaigns to gauge the public’s perception of a Politician. They can also work for construction companies or marketing firms to spread awareness about a public works project or product. They visit neighborhoods, public parks or shopping malls and ask members of the public to share their opinion or sign petitions. Their job is to gather information by making phone calls and going door-to-door on behalf of their employer. They may also be responsible for asking people for donations if they work on a political campaign.
Canvasser skills and qualifications
The best canvassers have excellent interpersonal skills and can deliver information persuasively. They have impeccable marketing experience and are good at starting and maintaining meaningful conversations with strangers.
Here are important skills and qualifications to look for in a Canvasser:
- High school diploma or equivalent
- Excellent communication skills including eloquence, active listening and interpersonal skills
- Sales experience, including the ability to learn about multiple products and sell without being aggressive
- Must have a valid driver’s license and be able to travel extensively
- Ability to work within a team and independently based on employer requirements
- Good time management skills to fulfill quotas within a specific period
- Must have physical stamina to stand and walk for long periods, meeting and talking to people
Canvasser salary expectation
A Canvasser earns an average salary of $17.12 per hour. Canvassers work during the weekdays and on weekends depending on the employer. They may also have to work during holidays, especially if the position relates to a political event or charity. Many Canvassers do not earn employment benefits, but organizations offer bonuses and other incentives if they meet or exceed quotas.
Canvasser education and training requirements
Most Canvassers require only a high school diploma or its equivalent to get employment. Candidates must have a valid driver’s license and should be at least 18 years of age. Except for political Canvassers, who must be registered voters, most candidates require no previous experience.
The employer will provide a rigorous, but short-term, on the job training delivered by an experienced Canvasser to help new employees achieve objectives and meet quotas. The training can last up to three weeks and teaches sales techniques such as the use of scripts, persuasion and communication skills.
Canvasser experience requirements
Canvassers must be able to drive, walk and stand for long periods and routinely talk to people about their products, services or ideas. They require a working knowledge of GPS software, maps and other navigational tools.
A successful Canvasser must be able to use paper tools such as coupons, flyers and clipboards. They will have a good memory, create sales scripts and be adept at persuading people with their personality.
Job description samples for similar positions
Here are job description samples for Canvasser related positions: