Car Salesperson Job Description: Top Duties and Qualifications

A Car Salesperson, or Auto Sales Representative, is responsible for selling cars, trucks and vans for personal and commercial use. Their duties include meeting with customers to discuss their needs, promoting sales offers at their dealership and participating in test drives with interested customers.

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Car Salesperson duties and responsibilities

Car salespeople are responsible for making customers feel welcome and supported through the car-purchasing process. The responsibilities of a car salesperson will vary depending on the size of their dealership, but usually include the following tasks:

  • Greet customers arriving at the dealership
  • Showcase the dealership’s vehicles and explain their features and warranties to customers
  • Answer customer questions about cars, financing and purchase process
  • Accompany customers on test drives, collecting licenses and documentation beforehand per best practices
  • Negotiate car prices and trade-in values for customers’ vehicles
  • Coordinate with the finance department to determine each customer’s financing and ownership options
  • Contact past customers to ensure they are satisfied with their vehicles

Car Salesperson Job Description Examples:


Car Salesperson

United Nissan is seeking Sales and Internet consultants to join our team!

The mission of the Sales Consultant is to maximize vehicle sales and profit while maintaining the highest possible level of customer satisfaction Index (CSI) goals. By his/her initial impression, the image of the dealership is portrayed. The position requires an individual with excellent people relation skills, product knowledge, and sales ability in following the documented dealership sales system.

This position includes four broad areas of activity:

1) Good personal work habits,

2) Ongoing prospecting,

3) 100% of the time following the documented United Nissan Selling Process,

4) Ongoing follow-up.

We offer massive earning potential, benefits (medical-dental-vision), paid vacation and ongoing training to support your success.

Job description:

  • Understand automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.

  • Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospect at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions.

  • Qualifies buyers by understanding a buyer’s requirements and interest; matching requirements and interest to various models; building rapport.

  • Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.

  • Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobiles.

  • Provides sales management information by completing reports.

  • Updates job knowledge by participating in educational opportunities; regarding professional publications.

  • Enhances dealership reputation by accepting ownership for accomplishing new and different request; exploring opportunities to add value to job accomplishment.


  • Car Sales experience preferred

  • Basic computer skills

  • Valid driver's license

  • Must pass drug and background screening

  • Must be able to obtain a sales license

  • Bilingual (Spanish) is a plus

    Job Type: Full-time

    Salary: $21.00 to $26.00 /hour


  • Sales: 1 year (Required)

  • Customer Service: 1 year (Required)


  • Driver's License Health Dental Vision insurance
  • ×

    Car Salesperson

    Must Have Sales Experience - WE ARE Open FOR Business Through Covid-19!

    We practice all CDC guidelines and are selling cars daily!

    Car lot looking for TOP - Professional salesperson. Former dealer, manager, retiree, closer, etc. We have 200+ cars on our lot!! Located between I-75 and US 41 in South Fort Myers.

    Come make $$$$ Today! CAN Make $100K ++ Best Financing and Inventory IS SW FL!

  • WE Advertise

  • More Leads Than WE CAN Handle

  • 260 Vehicles IN Inventory

  • #1 With ALL OF OUR Banks (Prime to SUBPrime)

  • Come Make $$$ NOW

  • 2 Pay Plans (Commission and Stair-step) All W2

    Must be willing to work weekends and flexible hours. Close to airport (we get people from Miami to Tampa). Inventory includes cars, trucks, vans, lowest mileage/cleanest cars in Florida. We buy/sell/trade for everything! Will hire Asap! Thanks! Bilingual a plus.

    Make $$$ Today! We need a sales professional Today! Please send e-mail or resume.

    Job Type: Full-time

    Salary: $10.00 to $15.00 /hour


  • Sales: 1 year (Preferred)

    Additional Compensation:

  • Commission

  • Bonuses

    Work Location:

  • One location


  • None


  • Monday to Friday

  • Weekends No
  • ×

    Car Salesperson

    At Mac Haik Automotive Group (Mhag), we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at our dealership is absolutely critical to its success. Our promise is to keep delivering the same award winning service and value that our community has come to expect from our dealership through the years.

    At Mac Haik Dodge Chrysler Jeep Ram Georgetown is our customer’s shopping experience. Our goal is to ensure, whether you decide to buy from us or not, that you always enjoy your time with us.

    Now Hiring

    New Car Salesperson

    The New Car Salesperson sells new vehicles and meets dealership gross profit, volume and customer satisfaction standards. The New Car Salesperson is responsible for prospecting, selling and following-up.

    Essential Duties and Responsibilities

  • Guarantee satisfaction of customers; determine each customer’s vehicle needs by asking questions and listening.

  • Consulting and guiding customers to the appropriate next step of the sales process.

  • Demonstrate vehicles by explaining characteristics, capabilities and features; taking test drives; comparing and contrasting competitive models; explaining warranties and services.

  • Prepares sold vehicles for delivery prior to customer arrival; deliver vehicles to customers to ensure that the customer understands the vehicle’s operating features, warranty and paperwork, and lay the foundation for customer loyalty.

  • Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.

  • Report to the vehicle Sales Manager regarding objectives, planned activities, reviews and analyses.

  • Stay informed of incoming inventory, features, accessories, etc., and how they benefit customers.

  • Attend sales meetings and training offered by the dealership and the manufacturer.

  • Utilize the CRM to prospect and to maintain repeat and referral business.

  • Understand the terminology of the automobile business and keep abreast of technological changes in the product.

  • Writes complete sales orders and processes paperwork in accordance with established dealership policies.

  • Transition customers to the service department to support the ownership experience.

  • Maintain professional personal appearance.

  • Adhere to consistent and reliable work schedule.

  • Demonstrate ethical business practices and integrity in all interactions to uphold the Mac Haik Automotive group brand.

  • Effectively perform duties and responsibilities in a safe manner.

  • Other duties as assigned.


  • High school diploma or equivalent required

  • Valid driver’s license and acceptable driving record

  • Ability to sell a minimum quota according to dealership standards

  • Successful completion of pre-employment screening

  • Authorization to work in the USA

    Here’s what we offer:

  • The Industry’s Best Pay Plans

  • Comprehensive Medical, Dental & Vision Plans

  • Long & Short Term Disability and Life Insurance Plans

  • 401k Retirement Plans

  • Paid Training

  • Up to 3 weeks Paid Vacation

  • Special Bonuses & are an equal opportunity employer and prohibit without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    Job Type: Full-time

  • What does a Car Salesperson do?

    A Car Salesperson typically works for a car dealership, helping customers find a vehicle that suits their driving needs and price range. They stay up-to-date on popular car models and perform test drives so they can accurately describe a vehicle’s capabilities to a customer. Their job is to use their sales skills and knowledge of cars to maintain vehicle sales at their dealership. They may also be responsible for issuing loan contracts between the buyer and the dealership.

    Car Salesperson skills and qualifications

    A Car Salesperson uses a variety of soft skills and industry knowledge to provide the most rewarding customer service experience they can. Common skills and qualifications for a Car Salesperson include:

    • Exceptional customer service skills, including interpersonal communication and rapport building
    • In-depth knowledge of the dealership’s vehicles, finance options and sales process
    • Intuition to anticipate which cars will appeal to different customers
    • Active listening to best determine a customer’s wants and needs
    • Persuasiveness to convince customers to make a purchase
    • Confidence to create a positive impression on customers
    • Negotiation skills to offer deals that satisfy customers while ensuring profit for the dealership
    • Organization and time management to handle many different customers, including past customers, at once
    • Teamwork and collaboration skills to coordinate sales with the financing department and/or other Salespeople
    • A welcoming and friendly demeanor
    • Knowledge and passion for vehicles

    Car Salesperson salary expectations

    No salary data could be found on Indeed Salaries.

    Car Salesperson education and training requirements

    Entry-level candidates are likely to have at least a high school diploma or GED, though some may have an associate or bachelor’s degree in business administration, marketing, communication or another related field. Those with completed undergraduate education may be suitable for leadership roles. In addition, some candidates may have a sales management certification from the National Automobile Dealers Association. Depending on the state, candidates could have or be working toward attaining a vehicle sales license.

    Car Salesperson experience requirements

    Entry-level candidates should have previous experience in customer service or sales and/or relevant education or training. These candidates can also complete a dealership’s on-the-job training program. Familiarity with the dealership’s vehicle types and brands is also necessary for this role. Candidates with more than 5 years of experience likely have keen sales abilities, familiarity with selling particular vehicles and a network of previous customers. For luxury or specialized dealerships, candidates should have previous sales experience, either with those vehicles, other vehicles or in other environments.

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    Frequently asked questions about Car Salespeople


    What is the difference between a Car Salesperson and an Automotive Product Specialist?

    The main difference between a Car Salesperson and an Automotive Product Specialist is that a Car Salesperson tends to use more forward sales tactics to encourage customers to buy a vehicle. For example, a Car Salesperson may try to relate a car model to a family’s need for space and good gas mileage for road trips.

    In contrast, Automotive Product Specialists don’t try to compare a vehicle to an individual’s needs. Instead, they provide a variety of factual information about the model like the type of engine, gas mileage, trim levels and payment options to help customers make their decision. Another way to view the difference between these two titles is that Car Salespeople look for a way to connect to the customer. At the same time, Automotive Product Specialists provide them with trivial information about a car model.


    What are the daily duties of a Car Salesperson?

    On an average day, a Car Salesperson occupies an office within a car dealership. They have meetings before or after business hours to discuss new sales quotas, incentives and the arrival of car shipments. Throughout the day, they greet customers and sit down with them to discuss the type of car they want, including the make, model and price range. 

    Using the information given to them, a Car Salesperson shows customers a selection of vehicles that fit their criteria. They also allow customers to test-drive vehicles. If a customer decides to purchase a vehicle, the Car Salesperson types and prints a bill of sale document and a title document for both parties to sign. They also offer warranties and additional packages during this stage.


    What makes a good Car Salesperson?

    A good Car Salesperson is an individual who exhibits excellent sales techniques to help customers through the buying process. They have an approachable, friendly personality that enables them to connect with people of all ages and backgrounds. A good Car Salesperson also understands social queues, which help them adjust their tactics to suit a customer’s personality better. They have excellent verbal communication skills to accurately describe car models and their benefits to customers. Further, a Car Salesperson should have a competitive nature that motivates them to meet and exceed dealership quotas.


    Who does a Car Salesperson report to?

    A Car Salesperson typically reports to the Dealership Manager or Automotive General Manager at a car dealership. These individuals set workplace standards to make sure that the dealership staff fulfills their job duties. There may also be a Lead Salesperson who acts as a point of communication between the sales staff and management.

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