Chief Marketing Officer Job Description: Top Duties and Qualifications

Chief Marketing Officers, or Marketing Directors, are responsible for overseeing a company’s overall advertising and sales strategy. Their duties include developing the structure of the business’s marketing department, approving marketing campaign ideas and coordinating marketing efforts with the company’s financial and branding goals.

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Chief Marketing Officer duties and responsibilities 

While the responsibilities and duties of a Chief Marketing Officer vary somewhat depending upon the organization, the types of customers they target and the types of products and services the company offers, these are the more common responsibilities:

  • Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.
  • Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
  • Determine what type of media to use in an advertising campaign.
  • Negotiate advertising contracts.

Chief Marketing Officer Job Description Examples


Chief Marketing Officer

Job Description:

We have a patented product in the sexual health and wellness sector and are looking for an experienced growth hacker who is obsessed with grabbing the attention of the customer, finding gold mines in data, and ruthless prioritization.

In this Executive Role, you will work directly with our founder, responsible for leading the team in the area of marketing and advertising.

Responsibilities include (but not limited to):

  • Set and achieve strategic goals related to social media metrics, digital advertising and marketing campaign initiatives

  • Design and improve upon marketing campaigns for each aspect of our company

  • Negotiate compensation and project details for outside contractors related to marketing and promotions

  • Create and propagate an enthusiastic brand message that will resonate with our target demographic

  • Follow up with franchisees on daily revenue reports, social media strategies and other components of the marketing program

  • Oversee our customer operations department

    Qualifications / Experience Desirables:

  • 5+ years of proven success in growing a consumer startup through a flawless marketing and advertising strategy

  • 3+ years in an executive role demonstrating strong leadership ability

  • KPI driven in that you not only define and deliver on your own KPI’s but you also have a deep understanding on the business and are a thought partner for the organization as a whole

  • Strong verbal and written communications skills

    Why Work with Giddy

    Environment & Location:

  • We've created an environment where employees will thrive on our team, building the dream together

  • We believe in true work/life balance and regularly host happy hours, team outings and understand that everyone works differently

  • We work at a brand new office in beautiful downtown Austin


  • You’ll join a diverse, fun, senior team of experienced professionals who are seasoned entrepreneurs having worked in technology, healthcare, consumer products, and sexual health and wellness.


  • Salary commensurate with experience

  • Opportunity to join a high-growth startup redefining the way we think about sexual health and wellness

  • Health, vision, and dental coverage

    About Giddy

    Giddy is a high-growth startup in the sexual health and wellness sector. We’re focused on a space that will propel the conversation around sex forward through educational based content and patented products.

    Giddy will be sold direct to consumer, with a subscription option, and in major retailers in our sector.

    Job Type: Full-time

    Job Type: Full-time

    Salary: $100,000.00 to $250,000.00 /year


  • Marketing & Advertising: 5 years (Required)

    Additional Compensation:

  • Bonuses

    Work Location:

  • One location


  • Health insurance

  • Dental insurance

  • Paid time off


  • Monday to Friday

    Company's website:


    Benefit Conditions:

  • Only full-time employees No
  • ×

    Chief Marketing Officer

    Do you love building amazing brands?

    Do you love working with the media - journalists, partners, influencers, and social leaders?

    Do you love honesty, competence, fashion, and innovation?

    This could be the Perfect job for you!

    Our software and services empower visionary leaders to "build something beautiful to heal the world" - and we want to share that mission with the world.

    (You can read all about our mission at [website]

    We are looking for an amazing, passionate, creative Chief Marketing Officer who has a deep understanding of media relations, marketing, advertising, and partnership sales to lead our Media department.

    The ideal candidate will:

  • Have deep connections within media, influencer, and social circles

  • Have experience with Adwords, Facebook, Instagram, and Pinterest advertising

  • Have experience creating influencer and partner campaigns that produce "win-win-win" results for everyone involved

  • Have an insatiable passion for promoting ethical, visionary leaders - people who "build something beautiful to heal the world"

  • Have the ability to recruit, manage, and grow a team of marketing professionals to build our brand across the [website]

    If you're that person, we have an amazing job for you.

  • A really cool work space built to inspire

  • A really cool mentoring program built to help you reach your full potential

  • A really cool bonus program built to help you make a lot of money

  • A really cool mission built to heal the world

    Oh yea - you also get equity in new portfolio companies!!!

    We build beautiful businesses that heal the world. We have built beautiful products.

    We need you to help us build a beautiful brand across the [website]

    To apply, send over your resume and portfolio. Let us know how you can help us heal the world.

    Job Type: Full-time

    Salary: $125,000.00 to $300,000.00 /year


  • Public Relations: 3 years (Preferred)

    Additional Compensation:

  • Commission

  • Bonuses

    Work Location:

  • One location


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Paid time off

    This Job Is Ideal for Someone Who Is:

  • People-oriented -- enjoys interacting with people and working on group projects

  • Achievement-oriented -- enjoys taking on challenges, even if they might fail

  • Autonomous/Independent -- enjoys working with little direction

  • Innovative -- prefers working in unconventional ways or on tasks that require creativity


  • Monday to Friday

    Company's website:

  • Temporarily due to Covid-19
  • ×

    Chief Marketing Officer


    Title: Chief Marketing Officer


  • Any Location in the US Preferable Dallas/NY/NJ

    An experienced professional from top multi-national companies with global reach (preferably CMI Domain) & has played CMO role, one down to CMO or two down to CMO role OR

    Experienced professional in top Global Consulting companies & played Director+ Level (senior leadership level) & has more than 5 years of actual sales & front-ending experience in the above role.

    Overall work experience of 20+ years.

    Delivered large Analytics projects in the last 10 years are non-negotiable.

    Sales role or multi-stakeholder management role for a minimum of 5 years of 20 years overall work experience including bid response, solution creation and practice team management is a must.

    Should possess in-depth Industry & Functional Knowledge for the specified Industry (expertise in CMI preferred)

    Proven track record of CXO sales in Consulting.

    Significant/ Deep Knowledge of Analytics.

    Deliver workshops as Lead Presenters.


  • Sell downstream analytics.

  • Interact with Senior CMO+ Stakeholders.

  • Solutions & bid defense.

  • Manage small 3-5 consulting teams to run PoC delivery or stabilize early delivery.

  • Work with ISU & MMU stakeholders through cluster heads & generate Leads.

  • Own analytics revenue target of $ 20M/ Year.

  • Own lead generation pipeline of $ 100M/ Year.


    Masters degree in Marketing (pref from a reputed institute), a Bachelor's Degree in Engineering, Mathematics and Science, Economics or any other quantitative field will be an added advantage.

    Years of experience required for the position :

    20 to 30 years; exceptions to be considered based on the merit of the situation


    Dominic Savio

    Sr. Account Manager

    Phone [phone number]

    Mobile: [phone number]

    Job Type: $150,000.00 to $200,000.00 marketing: 10 years (Preferred)

  • What does a Chief Marketing Officer do? 

    Chief Marketing Officers work on a company’s executive team to grow the business through marketing and outreach. They research information about their customers and competitors to project future growth and identify possible sales opportunities. Chief Marketing Officers guide a business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in customers. They lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. They analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment.

    Chief Marketing Officer skills and qualifications

    Chief Marketing Officers should be able to complete a wide variety of tasks, so they must have the corresponding skills to complete those tasks. A job description for a Chief Marketing Officer may contain the following skills and qualifications:

    • Analytical thinking skills
    • Communication skills
    • Creativity
    • Decision-making skills
    • Research skills

    Chief Marketing Officer salary expectations  

    A Chief Marketing Officer makes an average of $150,198 per year. This salary may depend on the applicant’s level of experience, education and geographic location.

    Chief Marketing Officer education and training requirements 

    A bachelor’s degree is required for a Chief Marketing Officer position, with some employers preferring or requiring a master’s degree. A degree in marketing or in business administration with a focus on marketing is generally preferred, but many will accept a business administration or related degree.  

    In addition to a college degree, most organizations want candidates with experience in marketing or a related field such as advertising. In addition to a degree and experience, many employers are also interested in whether the candidate has kept up to date with changes in the broader field through seminars, workshops and other continuing professional education.

    Chief Marketing Officer experience requirements 

    Since marketing tends to vary depending upon the industry, types of products and services being marketed and variations among different demographics being targeted, it is important to take these factors into consideration when describing the type of experience desired. For example, marketing experience in the defense industry may not be relevant in the healthcare or financial industry.  

    Job description samples for similar positions 

    If this Chief Marketing Officer job description isn’t exactly what you’re looking for, consider these similar positions:

    Frequently asked questions about Chief Marketing Officers


    What is the difference between a Chief Marketing Officer and a Marketing Manager?

    The Chief Marketing Officer is the top-ranking person in a company’s marketing department and acts as a liaison between the marketing team and executive leadership. They have a direct influence on a business’s overall strategy and vision through collaborating with the Chief Executive Officer and the Chief Operating Officer. Marketing Managers take instruction and guidance from the Chief Marketing Officer and delegate tasks to salespeople and creative staff. Marketing Managers work with the day-to-day implementation of campaigns while Chief Marketing Officers provide them with budgetary restrictions and planning support.


    What are the daily duties of a Chief Marketing Officer?

    Chief Marketing Officers spend their time building revenue streams, developing a brand and managing the marketing and sales team. They collaborate with operations and administration staff to secure the essential resources to execute a project. Chief Marketing Officers set project deadlines and analyze company finances to find funding for new ideas. They regularly check in with team leaders to assess progress on marketing campaigns, make adjustments and gather information about their target market. They study conversion rates, customer lifetime values and key performance indicators as a method for quantifying their success.


    What are the qualities of a good Chief Marketing Officer?

    Good Chief Marketing Officers are highly collaborative, creative, data-driven and analytical. To be successful, Chief Marketing Officers should be able to understand how creative and artistic projects can impact the bottom line of their business. They are natural storytellers who communicate clearly, providing instruction to their team and quantifying vague ideas into a concrete, finished project. They are passionate about their field and maintain industry knowledge, actively seeking out constructive criticism to improve and differentiate themselves from competitors.


    Who reports to a Chief Marketing Officer?

    Chief Marketing Officers oversee a company’s entire marketing and sales department, so they interact with a range of employees. Chief Marketing Officers are involved in hiring leadership positions for the creative and strategic direction of the company. They directly oversee Marketing Managers, Sales Managers, Public Relations Directors and Creative Directors who then build teams of marketing professionals to carry out projects. They review reports created by team leaders, approve their ideas and give advice on implementation. Chief Marketing Officers can also work with mid and entry-level employees in a group environment to create a cohesive team strategy.

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