Communications Manager Job Description: Top Duties and Qualifications

Last updated: June 22, 2022

A Communications Manager, or Corporate Communications Manager, is responsible for overseeing the implementation of both internal and external communication strategies. Their duties include managing external communication channels like social media platforms, company websites and media relations, writing copy for company newsletters or memos and adhering to a company’s brand by publishing content and marketing materials.

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Communication Manager duties and responsibilities

Communication Managers are responsible for many organizational and creative tasks to standardize and improve the communication efforts of their organization. They have the following responsibilities:

  • Collaborate with other teams to identify the public voice of the brand
  • Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments
  • Consult with executive management to develop effective communication procedures and policies for various situations or crises
  • Draft press releases and speeches following organizational news
  • Write letters, interdepartmental memos and other business correspondence
  • Communicate with media outlets and journalists and create press kits
  • Develop materials to educate staff on communication practices
  • Coach and assist team members on improving communication skill
  • Perform communications research and monitor the progress of various communications strategies
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What does a Communications Manager do?

Communications Managers typically work for corporations, public relations firms, government agencies or non-profit organizations to make sure that their employer’s marketing and communication initiatives accurately represent their brand. They collaborate with marketing or communication teams to develop strategies for engaging with customers, media personalities and internal company employees. Their job is to oversee the marketing and communications budget, manage publication calendars and delegate assignments among their team members.

They may also be responsible for looking for ways to improve their company’s internal communication channels by investing in better software programs or enhancing communication protocols.

Communication Managers skills and qualifications

Communication Managers use a variety of soft skills and industry knowledge to best develop, monitor and revise an organization’s communications strategies, which include:

  • Exceptional communication abilities, including writing, speaking and active listening
  • In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media
  • Professional understanding of crisis management, 
  • Ability to effectively engage with team members of all levels and across departments
  • Great project management skills, including time management, goal-setting, multitasking and prioritization
  • Good data analysis, problem-solving and critical thinking skills
  • Advanced organization abilities
  • Leadership abilities, including training and mentorship

 Communications Manager salary expectations

Communications Managers make an average of $68,694 per year. Salary depends on level of education, experience and geographical location.

Communications Manager education and training requirements

Communications Manager candidates likely have at least a bachelor’s degree in communications, marketing, advertising, business administration, public relations or another relevant discipline. Some candidates may also have a master’s degree in one of these disciplines. These programs allow candidates to train in writing, messaging, psychology, statistics and media, developing necessary skills and industry knowledge. Other practical training may be gained from internships, cooperative education experiences and on-the-job training from previous professional experience.

Communications Manager experience requirements

Many Communications Manager positions require leadership responsibilities, so candidates should have previous experience in communications, public relations, marketing, advertising or other relevant industries. Some candidates may have served in administrative support roles in these departments or as team members in these areas. 

Communications Managers should have experience in the industry in which they work. Previous experience allows them to create communications that accurately represent the industry and the company. Some Communications Managers may also come from a related industry, transferring their communications skills from one role to another.

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Frequently asked questions about Communications Managers

 

What is the difference between a Communications Manager and a Marketing Manager?

Communications Managers and Marketing Managers both oversee daily operations that help preserve and elevate their company’s brand identity, but they differ in their responsibilities and areas of focus. For example, a Marketing Manager focuses on overseeing the marketing department and creating campaigns, content and other initiatives to promote the company’s products or services. In contrast, Communications Managers typically manage the communications or public relations department to ensure their company engages in positive interactions with media personnel and members of the public. 

Communications Managers and Marketing Managers may work closely together to achieve company objectives. Some companies combine these roles under the title “Marketing Communications Manager.”

 

What are the daily duties of a Communications Manager?

On a typical day, a Communications Manager checks their email and voicemail to respond to time-sensitive messages from personnel or media personalities. They also check internet search engines to monitor customer reviews or media articles about their company. Throughout the day, Communications Managers host and participate in meetings to address company news and develop tactics to address the public. During downtime in their office, they write newsletters and memos to send out to company employees. They may also need to hold press conferences with the media or conduct phone interviews on their company’s behalf.

 

What qualities make a good Communications Manager?

A good Communications Manager uses their expertise and ability to lead to oversee successful marketing and communication initiatives. They have excellent verbal and written communication that enables them to compose well-written messages and perform public speaking duties on their company’s behalf. Communications Managers also have superb attention to detail so they can correct grammatical or spelling errors before sending out messages to the media. 

Further, a good Communications Manager has a strong understanding of their company, its brand and business objectives. This quality helps them create valuable content to promote their company to the public and help internal employees understand their workplace’s policies and procedures.

 

Who does a Communications Manager report to?

A Communications Manager typically reports to the Communications Director or Director of Communication within their company. These professionals relay information from upper-management to Communication Managers and other managerial roles regarding specific projects or procedures to implement at the lower levels of the company.

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