What does a Communications Manager do?
Communications Managers typically work for corporations, public relations firms, government agencies or non-profit organizations to make sure that their employer’s marketing and communication initiatives accurately represent their brand. They collaborate with marketing or communication teams to develop strategies for engaging with customers, media personalities and internal company employees. Their job is to oversee the marketing and communications budget, manage publication calendars and delegate assignments among their team members.
They may also be responsible for looking for ways to improve their company’s internal communication channels by investing in better software programs or enhancing communication protocols.
Communication Managers skills and qualifications
Communication Managers use a variety of soft skills and industry knowledge to best develop, monitor and revise an organization’s communications strategies, which include:
- Exceptional communication abilities, including writing, speaking and active listening
- In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media
- Professional understanding of crisis management,
- Ability to effectively engage with team members of all levels and across departments
- Great project management skills, including time management, goal-setting, multitasking and prioritization
- Good data analysis, problem-solving and critical thinking skills
- Advanced organization abilities
- Leadership abilities, including training and mentorship
Communications Manager salary expectations
Communications Managers make an average of $68,694 per year. Salary depends on level of education, experience and geographical location.
Communications Manager education and training requirements
Communications Manager candidates likely have at least a bachelor’s degree in communications, marketing, advertising, business administration, public relations or another relevant discipline. Some candidates may also have a master’s degree in one of these disciplines. These programs allow candidates to train in writing, messaging, psychology, statistics and media, developing necessary skills and industry knowledge. Other practical training may be gained from internships, cooperative education experiences and on-the-job training from previous professional experience.
Communications Manager experience requirements
Many Communications Manager positions require leadership responsibilities, so candidates should have previous experience in communications, public relations, marketing, advertising or other relevant industries. Some candidates may have served in administrative support roles in these departments or as team members in these areas.
Communications Managers should have experience in the industry in which they work. Previous experience allows them to create communications that accurately represent the industry and the company. Some Communications Managers may also come from a related industry, transferring their communications skills from one role to another.
Job description samples for similar positions
If the job description for the Communications Manager does not suit your needs, view descriptions for related professions: