What does a Community Manager do?
Community Managers usually work in a company’s marketing or public relations department building strategies to increase brand awareness. They organize, implement and manage engaging marketing campaigns on numerous outlets, like emails, videos, blog articles and social media platforms.
Community Managers will also collaborate with the sales and development teams to learn more about the product they’re selling and to better understand the needs and goals of consumers. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Community Managers will monitor the results and adjust their marketing efforts accordingly.
Community Manager skills and qualifications
A good Community Manager should have strong academic credentials from an accredited institution of higher learning and specific traits. To be considered for this job, the following skills and qualifications may be required:
- 3+ years experience in a communications or PR role
- Ability to develop creative, engaging and original content
- Exceptional written and oral communication skills
- Good customer service and interpersonal skills
- Friendly and outgoing personality
- Knowledge of search engine optimization (SEO) and web metrics
- Proficient in word processing applications, spreadsheets, presentation software and social media management tools
- Good judgment and problem-solving skills
Community Manager salary expectations
The average salary for a Community Manager is $49,978 per year. Compensation can include bonuses, overtime, dental, medical and a 401(k). Candidates with significant work experience, a proven track record in running community campaigns and more advanced qualifications may receive higher salaries.
Community Manager education and training requirements
Candidates should typically have a bachelor’s or associate degree in marketing, PR, communications or a related field. A background in journalism and public relations or any customer service experience is a plus. In most cases, no professional training is required for this role as it is a position which the candidate grows into as they advance in their career. Certifications in HubSpot, Hootsuite, Google Analytics or Facebook Blueprint can make applicants more competitive. New hires will usually receive an orientation on social media management and branding for their organization.
Community Manager experience requirements
Candidates for this position should have at least 3 years of marketing, content management and publishing experience. Experience with social media platforms such as Facebook, Twitter, YouTube and LinkedIn is preferred as they will be managing the company’s accounts and pages on those sites. Knowledge of social media management tools like Hootsuite is important. Any professional certification is a bonus, but not necessary. Since this is a dynamic field, the candidate also has to stay up to date with developments, changes and trends in the social landscape.
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