Content Manager Job Description: Top Duties and Qualifications

A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.

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Content Manager duties and responsibilities

A Content Manager’s main duty is to maintain the company’s web content and ensure that the website is updated regularly with relevant and exciting material. Apart from this, they should also be able to perform the following daily functions:

  • Leading a team of writers and overseeing content creation for the company’s website
  • Researching and sourcing content for the company’s website
  • Targeting a specific set of keywords for all the articles written and published
  • Monitoring the competition’s online activities
  • Writing, editing and publishing SEO content pieces 
  • Repurposing content to fit the publishing media, video production or social media
  • Working closely with the company’s marketing team to devise online marketing strategies
  • Updating content to ensure that it’s current

Content Manager Job Description Examples:


Content Manager

Ascend Digital Content Coordinator


Ascend is a premier professional organization dedicated to enabling its members, business partners and the community to leverage the leadership and global business potential of Pan-Asians. Our vision is to enhance the presence and influence of current and future business leaders of Asian and Pacific Islander descent and to serve as a collective voice for those business communities.

As we expand program delivery methods to include digital platforms, Ascend is seeking a Digital Content Coordinator.

Responsibilities include but are not limited to:

  • Research, brainstorming, and ideate digital content and how content is best learned and consumed by different clients

  • Provide day-to-day coordination across National and Professional and Student Chapter teams

  • Maintain digital content in the Ascend organization in an organized fashion for search and usage capabilities

  • Support in the creation, planning and execution of digital content delivery across the Ascend organization

  • Serve as Ascend’s in-house digital tool trainer (for Zoom conferencing and other relevant tools)

  • Keep up to date on digital delivery and learning tools in the market

  • Work as part of the marketing team to maintain a strong awareness of digital trends and be able to present and share them

  • Support in maintaining strong digital presence for Ascend

  • Work closely across the internal teams to bring in new approach to content marketing

  • Provide other support as needed


  • Bachelor’s degree required; Masters Degree a plus.

  • Strong/proficient computer skills including Microsoft Office (Word, Excel and PowerPoint). Familiarity with Zoom and other web conferencing platforms preferred

  • Must be thorough, attentive to detail, and comfortable working independently and as part of a team

  • Strong organizational, time management, and communication (oral and written) skills

  • Must have a strong desire to learn and be a team player

  • Able and willing to multitask and manage several projects concurrently

  • Ability to work with students and professionals

  • Non-profit experience is a plus

  • Work or research with Asian culture a plus

  • Work or research with Diversity and Inclusion a plus


  • Full-time position, Medical/Dental coverage

  • Salaried position with a potential for incentive compensation

  • Compensation commensurate with experience

  • For immediate hiring

    Ascend is an equal opportunity employer. People of color, persons with disabilities, and members of the Lgbt community are strongly encouraged to apply.

    Job Type: Full-time

    Salary: $40,000.00 /hour


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Paid time off

    This Job Is:

  • Open to applicants under 18 years old, provided it is legally allowed for the job and location


  • Monday to Friday

    Benefit Conditions:

  • Waiting period may Temporarily due to Covid-19
  • ×

    Content Manager

    Not sure what an Online Content Coordinator does? That’s okay, we can figure it out together.

    This is a new position, so the successful candidate will have the opportunity to help shape the digital vision of the company. This is more than entry-level position but would be perfect for someone seeking to improve their skills in a variety of areas.

    How do you know if you’re our person? Here’s the checklist:

  • Are you obsessive about checking the facts, details, spelling, and grammar in everything you write?

  • Do you correct the spelling and grammar in your friends’ emails and social media posts?

  • Can you coordinate, curate and create content for multiple social media channels and blogs?

  • Do you enjoy learning new skills and ways of doing things?

    Can you handle:

  • Multiple projects & deadlines from multiple people?

  • Working alone & groups?

  • Interacting with a variety of personalities?

    All joking aside, we are looking for a dependable and highly motivated individual to maintain, update and create content for our website and social media.

    The successful candidate will work out of our San Antonio office. This is NOT a remote position.

    Essential Qualifications:

  • Ability to work with a team.

  • Ability to work with a variety of personalities.

  • Ability to work on individual projects and within a group.

  • Highly dependable and motivated.

  • Willing to learn how to proform new tasks.

    Finally, if you have ever uttered the following phrases at work:

  • My shift is over.

  • That’s not my job.

    This ISN’T the place for you.

    Job Type: Full-time

    Salary: $13.00 to $15.00 /hour


  • San Antonio, TX (Required)

    Work Location:

  • One location


  • Health insurance

  • Dental insurance

  • Vision insurance


  • Monday to Friday

    Benefit Waiting period may Only full-time employees eligible

  • ×

    Content Manager

    The Web Producer position will be in support of the Maryland National Capital Park and Planning Commission, providing Website Development and Support Services. The Montgomery County Parks Department, Planning Department and Planning Board are seeking development and support services for their websites to enhance the user experience and engage with audiences to further the communications and marketing goals for each site with overall desire to provide a mobile-friendly, accessible, transparent and engaging online presence. This project will result in an ongoing support agreement for web support with the option for an eventual redesign in the future. This role’s primary function as part of the web team is to create and maintain content across the agency’s web equities as well as monitoring website metrics, performance, and user experience.


  • Develop and/or update written messaging, program information, images, video, etc. via WordPress content management systems.

  • Write compelling stories and content to reflect the mission and interests of the Maryland National Capital Park and Planning Commission

  • Ensure that the Maryland National Capital Park and Planning Commission brand identity standards and plans are implemented consistently across all digital products

  • Work with program office liaisons across the organization to ensure information is continuously up to date

  • Contribute to the development of ongoing marketing campaigns

  • Monitor, interpret, and communicate website metrics and performance

  • Ensure overall quality and consistency of content across all websites.

    Required Skills/Qualifications:

  • Education Level: Bachelor’s degree

  • 4+ years working with WordPress content management systems

  • 4+ years writing/editing for the web experience

  • ADA Wcag 2.0 experience

  • Experience working with clients or on a service-based team

  • Understanding of user experience principles, basic knowledge of User Experience (UX).

  • Html Web Programming (intermediate knowledge)

  • Programs/Platforms: Google Analytics, Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator, inDesign)


  • Google Analytics Certificate

  • Experience with Facebook Pixel Tracking

  • Experience with SEO, marketing

  • Understand and execute ADA Compliancy (Wcag 2.0) and have a proven track record of applying ADA fixes and training including conducting ADA audits

    Job Type: Full-time

    Salary: $70,000.00 to $80,000.00 /year


  • Google Analytics: 4 years (Preferred)

  • WordPress Content Management: 4 years (Preferred)

  • knowledge of User: 4 years (Preferred)

  • web producer: 4 years (Preferred)

  • ADA Wcag 2.0: 2 years (Preferred)

    Application Question:

  • Please describe your experience in ADA Wcag 2.0 and how you applied it to your job duties.

    Work Location:

  • Fully Remote


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off

  • Work from home

  • Professional development assistance

    This Company Describes Its Culture as:

  • Innovative -- innovative and risk-taking

  • Outcome-oriented -- results-focused with strong performance culture

  • Team-oriented -- cooperative and collaborative


  • Monday to Friday

    Benefit Conditions:

  • Waiting period may Yes
  • What does a Content Manager do?

    Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.

    They may also participate in writing, creating logos or directing videos based on their background or limited company employment.

    Content Manager skills and qualifications

    A successful Content Manager needs to have various prerequisite skills and qualifications in order to handle their job duties effectively, including:

    • Advanced writing and editing skills
    • Excellent written and verbal communication skills
    • Ability to come up with creative ideas
    • Strong leadership and management skills
    • Detailed knowledge of current online tools and marketing trends, including SEO
    • Ability to solve problems swiftly
    • Advanced computer skills
    • Excellent analytical skills and attention to detail

    Content Manager salary expectations

    A Content Manager makes an average of $59,769 per year in the United States. However, the actual salary may differ depending on the company’s location, the specific job requirements and the candidate’s education and level of experience.

    Content Manager education and training requirements

    The educational requirements for a Content Manager may vary depending on the company and the expected job duties, but most employers look for candidates with at least a bachelor’s degree. Some applicants may have a degree in computer science and training in content management, while others may have degrees in marketing, journalism, English or communications. Though education beyond a bachelor’s degree isn’t typically required, some candidates choose to pursue voluntary certification, such as the Content Marketing Certification offered by the American Marketing Association.

    Content Manager experience requirements

    It is important to hire a Content Manager with the right experience. In general, employers look for candidates who have experience creating content for online websites or experience running a content creation team. Previous experience doing SEO work, either with keyword identification or copywriting, can also suffice for this position. A Content Manager should be very tech-savvy as well. Some companies may also look for candidates with previous experience in a content marketing role.

    Job description samples for similar positions

    If this job description isn’t exactly what you’re looking for, take a look at the following related job description:

    Frequently asked questions about Content Managers


    What is the difference between a Content Manager and a Content Specialist?

    The difference between a Content Manager and a Content Specialist lies in seniority and scope of job responsibilities. For example, Content Specialists are responsible for creating blog posts, articles and other forms of content depending on their backgrounds like social media posts, infographics and video advertisements. They typically work under Content Managers to carry out specific projects depending on the Content Manager’s instructions.

    In contrast, Content Managers assume a leadership role and have the responsibility to oversee a wide range of content professionals like Graphic Designers, Writers and Content Specialists. Content Managers also have more professional experience working in previous content creation roles like Content Specialists that qualifies them for a managerial role.


    What are the daily duties of a Content Manager?

    On a typical day, a Content Manager reviews campaign calendars to determine upcoming content deadlines to focus on. They also review marketing reports for their industry and look at data from previous campaigns to make predictions about current and future campaign success. Throughout the day, Content Managers host meetings with Writers, Editors, Content Specialists, Graphic Designers and other creative professionals to check on their progress, answer questions and assign new content tasks accordingly. 

    They also have one-on-one meetings with team members to provide more in-depth instruction on approaching an assignment. Content Managers use downtime in their office to learn more about company products and how to angle content toward the appropriate audiences.


    What qualities make a good Content Manager?

    A good Content Manager uses their ability to lead to ensure that Content Creators develop innovative ideas and content forms that align with their company’s goals and brand identity. They have excellent organizational habits that allow them to oversee the implementation and completion of multiple content campaigns at a time. Content Managers should also have an innovative mindset that enables them to contribute ideas to their department when they need additional inspiration or guidance. Further, Content Managers should be able to adjust their communication to speak with various professionals at different levels within their company.


    Who does a Content Manager report to?

    A Content Manager typically reports to the Vice President of Marketing or the Marketing Director within a corporation. These professionals provide Content Managers with helpful information regarding the company’s broader business goals, or changes to products or services that could affect the direction of the content they create.

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