What Does a Content Strategist Do?
Content Strategists typically work for corporations, content agencies or marketing firms to support the implementation of marketing campaigns and product launches. They work closely with other Content Strategists to brainstorm ideas for blog posts, articles, video advertisements and design elements to ensure maximum consumer engagement. Their job is to create content and perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across social media platforms or company websites.
They may also be responsible for giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns.
Content Strategist Skills and Qualifications
A successful Content Strategist candidate will have experience with the various types of content your company specializes in. Be specific about the content you create in your job posting. Some companies focus on video and need candidates with that experience, but others concentrate more on short social media posts or long articles and need candidates who’ve worked on that kind of material. You may also list the other skills and qualifications common for Content Strategists, such as:
- An understanding of why some content works and some doesn’t
- Communication and leadership skills
- Storytelling skills
- Writing and editing skills
- Social media skills
- Organization and time management skills
Content Strategist Salary Expectations
The average pay for a Content Strategist is $60,006 per year. However, this may vary depending on where they live, what industry they are in, how many years of experience they have and whether they are working part-time or full-time.
Content Strategist Education and Training Requirements
Content Strategists typically complete a bachelor’s degree in a field like marketing or advertising. However, some candidates will start with an associate’s degree or a mix of real-world experience from a similar role plus some college or university hours.
Content Strategist Experience Requirements
Content Strategists can start as entry-level workers. However, it’s more likely that a candidate will have a year or more of experience, either as a Content Strategist with another company or from a role like marketing or copywriting.
Job Description Samples for Similar Positions
A Content Strategist’s knowledge spans many areas, so you might not find all the skills you want to include with this description alone. Check out samples from the following similar roles to round out your content strategist job posting: