Content Strategist Job Description: Top Duties and Qualifications

A Content Strategist, or Content Marketing Specialist, is responsible for working with a team of Content Creators to come up with unique content ideas for publication across online or digital platforms. Their duties include conducting market research to learn about current content trends and target audiences, participating in meetings with management and team members to identify business objectives and learn more about company products and creating content to meet those objectives within a given time frame.

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Content Strategist Duties and Responsibilities

A Content Strategist’s biggest responsibility is creating and enforcing a plan for producing content. This means creating a schedule, assigning projects and a host of other duties and responsibilities, such as:

  • Working with editors, writers, actors, producers, project managers and other team members to produce content
  • Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
  • Updating older content to meet new content standards
  • Ensuring consistency across all content, from websites to social media channels and videos
  • Maintaining a calendar of project deadlines and content launch dates
  • Overseeing the development and launch of new content channels

What Does a Content Strategist Do?

Content Strategists typically work for corporations, content agencies or marketing firms to support the implementation of marketing campaigns and product launches. They work closely with other Content Strategists to brainstorm ideas for blog posts, articles, video advertisements and design elements to ensure maximum consumer engagement. Their job is to create content and perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across social media platforms or company websites. 

They may also be responsible for giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns.

Content Strategist Skills and Qualifications

A successful Content Strategist candidate will have experience with the various types of content your company specializes in. Be specific about the content you create in your job posting. Some companies focus on video and need candidates with that experience, but others concentrate more on short social media posts or long articles and need candidates who’ve worked on that kind of material. You may also list the other skills and qualifications common for Content Strategists, such as:

  • An understanding of why some content works and some doesn’t
  • Communication and leadership skills
  • Storytelling skills
  • Writing and editing skills
  • Social media skills
  • Organization and time management skills

Content Strategist Salary Expectations

The average pay for a Content Strategist is $60,006 per year. However, this may vary depending on where they live, what industry they are in, how many years of experience they have and whether they are working part-time or full-time.

Content Strategist Education and Training Requirements

Content Strategists typically complete a bachelor’s degree in a field like marketing or advertising. However, some candidates will start with an associate’s degree or a mix of real-world experience from a similar role plus some college or university hours.

Content Strategist Experience Requirements

Content Strategists can start as entry-level workers. However, it’s more likely that a candidate will have a year or more of experience, either as a Content Strategist with another company or from a role like marketing or copywriting.

Job Description Samples for Similar Positions

A Content Strategist’s knowledge spans many areas, so you might not find all the skills you want to include with this description alone. Check out samples from the following similar roles to round out your content strategist job posting:

Frequently asked questions about Content Strategists

 

What is the difference between a Content Strategist and a Content Marketer?

Although Content Strategists and Content Marketers have similar job responsibilities, they do have distinguishable characteristics that separate one another. The main difference between a Content Strategist and a Content Marketer is their roles within the content creation process. For example, Content Strategists have more involvement in the planning stage of content creation. They conduct research and brainstorm ideas regarding the types of content to use, topics to cover and platforms on which to publish content. 

In contrast, Content Marketers take those ideas and objectives from Content Strategists to organize a marketing campaign. They participate in the creation of content based on their instructions, make suggestions to Content Strategists about alternative content methods and create a campaign schedule to decide when to publish specific forms of content for the best engagement.

 

What are the daily duties of a Content Strategist?

On a typical day, a Content Strategist starts by reviewing their priorities. They also prepare market reports and brainstorm content ideas to discuss with their team members later on. Content Strategists participate in meetings with other content professionals and collaborate with members of the sales or marketing departments to determine consumer needs. For example, Content Strategists may decide to implement a video tutorial and step-by-step article to help customers understand how to use a product. After meetings, they speak with Writers, Videographers and other creatives to talk about new ideas and potential deadlines.

 

What qualities make a good Content Strategist?

A good Content Strategist is someone with a team-driven mindset. Being able to work in a team environment is important for Content Strategist to develop innovative ideas and ensure that each team member gets the chance to propose their own ideas. They can review data and use it to make assumptions about consumer needs and engagement. Content Strategists enjoy planning and organization, which enables them to outline a timeframe for creating articles, videos or social media posts. 

A good Content Strategist should also strive to continue learning about their employer and what their role is within their industry. This helps them come up with meaningful, relevant content for the company.

 

Who does a Content Strategist report to?

A Content Strategist typically reports to the Content Manager within a corporation. The Content Manager approves or denies their content ideas to ensure that those ideas align with business objectives and the overall brand of a corporation.

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