What does a Content Writer do?
Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They master different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.
Content Writer skills and qualifications
Writing requires a wide range of abilities and knowledge, including:
- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Computer literacy, as content writers use computers to create projects and to communicate with their team
- An understanding of search engine optimization best practices
- The ability to cooperate with other writers and editors to complete projects
- The ability to give feedback on writing projects
Content Writer salary expectations
A Content Writer makes an average salary of $16.89 per hour. Pay rate may depend on level of experience, education and the geographical location.
Content Writer education and training requirements
Content writers typically need a bachelor’s degree. Many have a master’s degree, and companies that specialize in fields like science or mathematics may prefer Ph.D.s or people with experience in a niche area. Content Writers can also complete additional training and certifications from community colleges, online organizations and universities. These qualifications aren’t required for all positions, and many writers advance through their careers with only a bachelor’s degree and real-world experience.
Content Writer experience requirements
Writers can find entry-level work out of college or even while completing their degrees. Many writing jobs may only require one or two years of experience, and some companies hire candidates with internships or work done while in college as substitutes for real-world experience. For mid-level writers or Content Writers working on complex projects, three years of experience or more is acceptable.
Job description samples for similar positions
Lots of people are involved with content creation, so you’ll find lots of writer skills that overlap with similar positions. If you’d like more inspiration to help you create the perfect job posting, review our job description samples for similar roles: