What does a Copywriter do?
Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.
Copywriter skills and qualifications
A successful Copywriter candidate will have various prerequisite skills and qualifications needed to complete their duties and responsibilities. Important qualifications for a Copywriter include:
- Bachelor’s degree or equivalent experience in communication or marketing
- Experience producing copy for print and digital media channels
- Proven success in producing copy for advertising or marketing campaigns
- Exceptional skill in social media writing, including use of hashtags and relevant acronyms
- Proficiency with common office software
- Experience with SEO concepts and social media marketing
- Creativity, adaptability and the ability to work collaboratively with a team
Copywriter salary expectations
A Copywriter makes an average of $57,561 per year. Salary may depend on level of experience, education and the geographical location.
Copywriter education and training requirements
Copywriter positions usually require a bachelor’s degree in communications, advertising, marketing, English, writing or another related field in addition to related experience on the job. Coursework in these fields helps candidates develop skills in persuasive writing, critical thinking and marketing. Many related degree programs assist job seekers with developing a portfolio of writing samples, which demonstrates their creativity and skills to potential employers.
Copywriter experience requirements
Copywriters need experience in writing and proofreading content, including proven experience as a Copywriter or in a related role. Successful candidates should also have experience conducting research for their clients. Depending on the company’s needs and the specific role, candidates may also need experience in search engine optimization (SEO), social media advertising and writing for websites and other online content. Because Copywriters often need to work on several projects at once, it is helpful for candidates to have project management experience.
Job description samples for similar positions
If you’re looking for candidates for similar roles to the Copywriter, see our job description templates for related positions: