Copywriter Job Description: Top Duties and Qualifications

Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

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Copywriter duties and responsibilities

In the duties and responsibilities section, outline the functions that a Copywriter will perform on a day-to-day basis. Some common responsibilities for a Copywriter include the following:

  • Writing clear and error-free content for a website that reflects the company’s voice
  • Meeting with clients to understand their message, brand voice and target audience
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
  • Working with clients to edit and modify copy to meet their content expectations

Copywriter Job Description Examples:




As a member of the Marketing Team, the Copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand client’s, products/services, branding, and marketing goals.

Principal Duties


  • Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies

  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

  • Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand

  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging

  • Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings

  • Understand the concept behind creative work and how it achieves client and business goals

  • Interpret creative briefs to develop and produce creative concepts through execution on assigned brands

  • Stay on top of trends through business/industry monitoring and outside resources


  • Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community

  • Ensure written materials are clear, concise and persuasive to help bring the program strategy to life

  • Understand target audience to translate copy and design into compelling creative

  • Write original copy and edit content for a range of corporate marketing and communications materials

  • Collaborate with a team from concept development to delivery of final product

  • Present copy concepts and final deliverables to teams

  • Revise copy based on feedback/direction

  • Proofread written work and online content

  • Juggle multiple assignments and work in a high-pressure environment

  • Manage time and establish priorities while maintaining flexibility to respond to changing demands

  • Help communicate creative ideas in presentations


  • Three to five years of relevant experience, preferably in an agency setting

  • A bachelor’s degree, preferably in English or related major

  • Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copy

  • Experience in an environment working with marketing, advertising or PR campaigns, print and social media preferred

  • Ability to think strategically and conceptualize creatively

  • Strong presentation and verbal communication skills

  • Ability to work cross-functionally and with a fast-paced team

  • Ability to manage multiple projects and deadlines

  • Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative

  • Experience managing day-to-day changes at every level of detail

    Job Type: Full-time


  • Copywriting: 3 years (Required)


  • Bachelor's (Required)


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off

  • Work from home

  • Parental leave

  • Professional development assistance

  • Tuition reimbursement


  • Monday to Yes
  • ×


    American Fitness Professionals & Associates (Afpa) is a health, nutrition and fitness certification organization that is on a mission is to help students graduate with the most comprehensive, qualified education and to ensure that our graduates are prepared with the knowledge and skillset that sets them on a path to personal and professional success at an affordable price. Over the past 26 years, we have certified over 119,000+ students, gained numerous accreditations and recognitions and have built a strong community of inspired and passionate graduates.

    As a result of our recent growth, we’re looking for a new Brand & Direct Response Marketing Copywriter to join our marketing team on a part-time, freelance basis. This is a 100% remote, work-from-home position with the potential for growth.

    We’re looking for someone who loves all things content and digital marketing is passionate about health and wellness and is excited about empowering and educating health, nutrition and fitness professionals. You should have experience writing and copy-editing a variety of different types of content (e.g web pages, marketing emails, landing pages, e-books, and articles) and a solid understanding of the digital content publishing process.

    You should have a sharp eye for detail (no grammar or punctuation error ever gets past you), be able to meet deadlines (and be flexible when they change) and have a willingness to contribute new and creative ideas for our content marketing strategy.

    TO Apply:

    Beyond examples of previous work, we’d like to get to know who you are as an individual. In your cover letter, tell us your story about why you enjoy marketing and content development and mention any hobbies you have outside of work.

    Job Types: Part-time, Contract

    Salary: $20.00 to $35.00 /hour

    Contract Length:

  • More than 1 year

    Contract Renewal:

  • Likely

    Work Location:

  • Fully Remote


  • Flexible schedule

    This Job Is:

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and A job for which all ages, including older job seekers, are encouraged to Monday to Friday
  • ×


    The ideal candidate can write convincing copy for medical, healthcare, mental health, and substance abuse websites. Good spelling and grammar are a must. We write website copy to help our clients show their customers they are experts in their field and are the best at what they do. You should be able to write informative, but conversation like, easy to read text.


  • Do the research on the company you are writing about and their field

  • Write 500-1,500 word copy

  • Incorporate keywords naturally (I will prove these)


  • Organized and responsible

  • Perfect spelling and grammar

  • Good communication skills

    To apply, send me an email with some writing samples. If you are a good enough writer, no experience is necessary. If you don't have any samples, choose any brand you like and write a few paragraphs convincing their potential clients why they should choose them. It doesn't have to be long, just convincing and informative.

    This is a remote job you can do from home.

    In the subject field include just your first name and "copywriter".

    Job Type: Part-time

    Salary: $1,000.00 to $10,000.00 /year


  • Native English or have perfect grammar (Preferred)

    Work Location:

  • Fully Remote


  • None

    This Job Is:

  • Open to applicants who do not have a high school diploma/GED

  • A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks - learn more at [website]

  • A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and education

  • A job for which all ages, including older job seekers, are encouraged to apply

  • Open to applicants who do not have a college diploma

  • A job for which people with disabilities are encouraged to apply


  • No weekends

  • Day shift

    Company's website:

  • Yes
  • What does a Copywriter do?

    Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.

    Copywriter skills and qualifications

    A successful Copywriter candidate will have various prerequisite skills and qualifications needed to complete their duties and responsibilities. Important qualifications for a Copywriter include:

    • Bachelor’s degree or equivalent experience in communication or marketing
    • Experience producing copy for print and digital media channels
    • Proven success in producing copy for advertising or marketing campaigns
    • Exceptional skill in social media writing, including use of hashtags and relevant acronyms
    • Proficiency with common office software
    • Experience with SEO concepts and social media marketing
    • Creativity, adaptability and the ability to work collaboratively with a team

    Copywriter salary expectations

    A Copywriter makes an average of $57,561 per year. Salary may depend on level of experience, education and the geographical location. 

    Copywriter education and training requirements

    Copywriter positions usually require a bachelor’s degree in communications, advertising, marketing, English, writing or another related field in addition to related experience on the job. Coursework in these fields helps candidates develop skills in persuasive writing, critical thinking and marketing. Many related degree programs assist job seekers with developing a portfolio of writing samples, which demonstrates their creativity and skills to potential employers.

    Copywriter experience requirements

    Copywriters need experience in writing and proofreading content, including proven experience as a Copywriter or in a related role. Successful candidates should also have experience conducting research for their clients. Depending on the company’s needs and the specific role, candidates may also need experience in search engine optimization (SEO), social media advertising and writing for websites and other online content. Because Copywriters often need to work on several projects at once, it is helpful for candidates to have project management experience.

    Job description samples for similar positions

    If you’re looking for candidates for similar roles to the Copywriter, see our job description templates for related positions:

    Frequently asked questions about Copywriters


    What are the characteristics of a good Copywriter?

    A Good Copywriter must be detail-oriented to create content that’s free of errors, follows grammatical rules and aligns with a client’s nuanced brand voice. To be successful, Copywriters need to have a growth mindset that enables them to accept criticism and apply it to future projects. Excellent Copywriters are creative, versatile, collaborative and focused. Because Copywriters can work with a range of subjects and target different audiences, good Copywriters are great multitaskers who can shift from one project to the next and enjoy doing research to find quality sources for content on any topic.


    What is the difference between a Copywriter and a Technical Writer?

    Copywriters produce engaging and persuasive written content in a marketing capacity, while Technical Writers produce heavily researched content that’s mostly informative. While Copywriters can also produce informative pieces, they have the general purpose of advertising a company by increasing its visibility and authority on a subject. Copywriters can be more creative and casual with their language, while Technical Writers should be straightforward and use industry jargon. Technical Writers are more specialized and may focus on a particular type of writing that requires extensive expert knowledge, such as medical writing, legal documents, instruction manuals and grant writing.


    What are the daily duties of a Copywriter?

    On a typical day, a Copywriter will review their assignments and start by researching each topic they’re assigned. They work closely with a Project Manager to ask any questions about the direction of their content. Copywriters create outlines to use as a guide when working on each project. They synthesize information and phrase it in a new way that aligns with a company’s goals. They reread a finished product and make adjustments to improve readability, then communicate with Copyeditors about additional changes.


    What should you look for in a Copywriter's resume?

    A Copywriter’s resume should be highly polished and error-free to display their proficiency at written communication. While experience in a marketing or writing position is a good sign on a resume, you can also ask to see a potential Copywriter’s portfolio of previous projects to see examples of their creative ability.

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      Last updated: Apr 28, 2021