What does a Digital Marketing Manager do?
Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.
Once the campaign is published, the Digital Marketing Manager reviews and measures its performance to determine if it’s met their marketing goals. The Digital Marketing Manager is then responsible for reporting and presenting these results to the leadership team.
Digital Marketing Manager skills and qualifications
In this section, describe the skills and qualifications you would like to see in your digital marketing manager. It is wise to include education, job experience, certifications and technical skills. You may also want to include soft skills and personality traits that would make a candidate successful in your company:
- Bachelor’s degree in marketing or related field required
- Five or more years of experience in digital marketing and advertising
- Well-versed in the use of social media as a marketing tool
- Understands website metrics and best practices
- Experience with search engine optimization, lead generation, and email marketing
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Good at problem-solving and communication
- Strong writing skills
Digital Marketing Manager salary expectations
No salary data could be found on Indeed Salaries.
Digital Marketing Manager education and training requirements
A bachelor’s degree in marketing or a related field is required. Certificates in fields related to digital marketing and website development/optimization are also helpful. Google certification is a plus. Digital Marketing Managers must have extensive knowledge of the predominant digital marketing platforms. A good grasp of marketing automation and lead software is also beneficial.
Digital Marketing Manager experience requirements
A Digital Marketing Manager must have at least five years of experience in digital marketing or a related field. Social media marketing experience is beneficial. Experience with website building and optimization is a plus. Candidates should have some experience in team building, leadership and project management.
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