What does a Director of Marketing do?
Directors of Marketing generally work at large businesses leading the marketing department and overseeing the launch of new products or promotions. They coordinate market research and analyze the resulting data to identify the values and buying habits of their target customers. A Director of Marketing works closely with a company’s executive team to build a brand that exemplifies the company’s mission and connects with the values of their customers. Their role is to lead the marketing team and identify guidelines for producing promotional content and interacting with customers.
Director of Marketing skills and qualifications
A Director of Marketing should have a unique set of skills and qualifications in order to succeed:
- Excellent communication skills, both written and verbal
- Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
- Ability to lead groups and be decisive
- Collaborative skills to accept and incorporate ideas into strategies
- Time management and organization in order to meet strict deadlines
- Ability to recognize trends and stay ahead of them
- Proficient with analysis and design software
- Knowledge of internet marketing campaigns, including SEO
Director of Marketing salary expectations
A Director of Marketing makes an average of $96,283 per year. Salary may depend on level of experience, education and the geographical location.
Director of Marketing education and training requirements
A Director Marketing should at least have a bachelor’s degree in marketing, though a master’s degree is preferred. Common majors include communication and business administration. A Director of Marketing usually gains most of their training through experience. They work in marketing or sales departments for several years before earning this executive level. There are several certifications available for Marketing Directors, including analytics and SEO best practices. Many marketing professionals earn these types of certifications early in their careers as a form of learning and training.
Director of Marketing experience requirements
A Director of Marketing should have several years of experience in the field. They should have experience in marketing, sales, communication and budgeting. Leadership or managerial experience is also useful in supervising departments. A Marketing Director should be able to quantify their experience in a successful track record in marketing or sales. They should have at least five years of experience, though most employers prefer more.
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