Director of Marketing Job Description: Top Duties and Qualifications

A Director of Marketing, or Marketing Director, oversees a company’s promotion and advertising efforts to drive sales and build brand awareness. Their responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods.

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Director of Marketing duties and responsibilities

A Director of Marketing is an executive responsible for making high-level decisions regarding advertisement campaigns. Some duties and responsibilities include:

  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
  • Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
  • Research competitors to stay current with similar products or services on the market
  • Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
  • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
  • Create and maintain a successful brand and image that attracts customers to the product or service
  • Develop marketing strategies for new products or services that comply with current company standards

Digital Marketing Manager Job Description Examples:


Digital Marketing Manager

We are looking for Branding & Marketing Director experienced in eCommerce to be in charge of building an organization’s brand equity and developing marketing ventures. You have experience growing brand value and revenue for eCommerce businesses. You are proactive in generating unique ideas and executing on them while taking complete ownership. You love analytics and base your decisions on data. No task is too big or too small for you, you do what it takes to get the job done.

You’ll work closely with the owner, have the ability to work from anywhere, be given responsibility and autonomy to execute on impactful projects, and have your ideas valued and appreciated.

In order to be considered for this position, you must provide a personalized cover letter and highlight your eCommerce experience.



  • Nurture our online community of parents and teachers through value-driven initiatives

  • Analyze the company's best performing content, research what other companies are doing, provide content recommendations

  • Explore and lead strategic partnership opportunities

  • Manage our scholarship program

  • Ensure consistent quality across all the content


  • Implement and manage our messenger and text marketing

  • Manage our SEO optimization initiatives

  • Pitch to retailers and manage our retailer program

  • Generate ideas for creative sales, promotions, ways to engage with our audience

  • Explore beneficial partnerships with other companies (holiday-related, affiliates, etc.)

  • Continuously analyze our marketing performance (what worked, what didn't) and suggest a course of action

    Required Qualities / Skills

  • Self-starter requiring minimum supervision

  • Highly proactive

  • Analytical mind

  • A great eye for design

  • Detail-oriented

  • Highly organized

  • Dedicated to personal development and growth

    Required Experience

  • Experience growing eCommerce business in director or executive position

  • Experience with growing online community and nurturing super fans

  • Experience in working with retailers

    Job Type: Full-time

    Salary: $70,000.00 to $100,000.00 /year


  • sales: 1 year (Preferred)

  • Branding: 5 years (Required)

  • people management: 5 years (Preferred)

  • digital marketing: 5 years (Required)

    Work authorization:

  • United States (Required)

    Additional Compensation:

  • Bonuses

    Work Location:

  • Fully Remote


  • Health insurance

  • Paid time off

  • Work from home

  • Flexible schedule

  • Professional development assistance


  • Monday to Friday

    Benefit Conditions:

  • Waiting period may apply

  • Only full-time employees Yes
  • ×

    Digital Marketing Manager

    Director of Marketing

    CBD College is looking to hire a Marketing Director who will oversee all college marketing efforts. As a successful hire, you will work closely with senior-level management to maintain and grow the institutions brand and student population. You will also be responsible for managing all digital marketing campaigns to support enrollment growth and influencing public opinion and awareness through successful public relations and social media campaigns.

    Job Responsibilities:

  • Oversee brand management, develop marketing and communications strategies and programs. Direct public relations, advertising, partnerships, creative, interactive marketing, and social media to create a cohesive and integrated platform to support the institutions growth.

  • Management of 3rd party paid search vendors to ensure best possible ROI. This will eventually be taken in-house, so intimate knowledge of which levers to pull is important

  • Identification and conception of marketing-critical reports for development in Tableau (our BI tool).

  • Management of CBD College social media outlets, including proper and relevant messaging and scheduling.

  • Ownership of the website, including timely and relevant blog posts, updated events page, and general maintenance (not necessarily done by this person, but ensuring that our web developer fixes any bugs)

  • Create monthly/quarterly reports and presentations to report ROI for marketing initiatives to share with senior-staff and other stakeholders.

  • Attend stakeholder meetings and represent/speak to marketing and public relations initiatives.

  • Constant scouting of competitors’ public facing websites, marketing materials, etc.

  • Identification of cost-effective marketing channels or ideas outside of our current scope

  • Development and management of an email marketing campaign utilizing iContact and Salesforce together. This will be done in conjunction with the admissions department

  • Develop and manage a Public and Media Relations plan. Possibly the ability to meet with clinical partners, employers, and advisory board members to keep a pulse on the markets we serve.

  • Evaluate and make changes to existing marketing materials (slicks, bifolds, etc.)

  • Oversee the storage of all public facing marketing materials for accreditation purposes

  • Generate concepts for special events, promotions and marketing activities

  • Manage college newsletter

  • Work with 3rd party developers (designers, web developers, CPC vendor, print vendor, etc.)

  • Work with compliance team to ensure that all marketing materials are compliant

  • Copywrite web and print content as needed

  • Knowledge of multi-state advertising

  • Manage demographic-appropriate focus groups to ensure proper branding (especially important given what CBD means nowadays)

  • Assist team and partners with photoshoots, video content, and any other content creation

    Requirements and Qualifications:

  • Education: Bachelor’s Degree with an emphasis in marketing, public relations, or related field.

  • Experience: 5 years.

    To Apply

    To apply, please complete our online form at

    Note you will need to use a Gmail account to submit. If you don’t have one you can create one for free. You are however free to use any email address you’d like for the email address field on the form.

    Job Type: Full-time


  • Marketing: 5 years (Required)


  • Bachelor's (Required)

    Work Location:

  • Fully Remote


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off


  • Monday to Friday

    Company's website:

  • Yes
  • ×

    Digital Marketing Manager

    Real Estate team needs a superstar executive assistant / marketing director. We are focused on high end homes which means we deliver high end service. Candidate must be skilled at social media marketing, including but not limited to developing and promoting a YouTube channel and advertising on Facebook. We incorporate a lot of video. Everyday is different so a high level of organization is a must. Real estate experience is a huge plus.

    Other skills that are a plus:

    Website design, knowledge of the listing process, knowledge of the under contract to close process, database management experience, photography and video, bookkeeping, event planning.

    Full or part time available. Salary plus bonuses for the right person. Huge potential for advancement.

    Send resume and cover letter to let us know which skills you are proficient, which skills you feel you can learn and the ones that are not for you.

    Flexible hours and the opportunity for growth!

    Job Type: Full-time

    Salary: $15.00 to $20.00 /hour

    Additional Compensation:

  • Bonuses

    Work Location:

  • One location


  • Paid time off

  • Flexible schedule

  • Professional development assistance

    This Company Describes Its Culture as:

  • Outcome-oriented -- results-focused with strong performance culture

    This Job Is:

  • A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks - learn more at A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more

  • Open to applicants who do not have a college Monday to Friday
  • What does a Director of Marketing do?

    Directors of Marketing generally work at large businesses leading the marketing department and overseeing the launch of new products or promotions. They coordinate market research and analyze the resulting data to identify the values and buying habits of their target customers. A Director of Marketing works closely with a company’s executive team to build a brand that exemplifies the company’s mission and connects with the values of their customers. Their role is to lead the marketing team and identify guidelines for producing promotional content and interacting with customers.

    Director of Marketing skills and qualifications

    A Director of Marketing should have a unique set of skills and qualifications in order to succeed:

    • Excellent communication skills, both written and verbal
    • Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
    • Ability to lead groups and be decisive 
    • Collaborative skills to accept and incorporate ideas into strategies
    • Time management and organization in order to meet strict deadlines
    • Ability to recognize trends and stay ahead of them
    • Proficient with analysis and design software
    • Knowledge of internet marketing campaigns, including SEO

    Director of Marketing salary expectations

    A Director of Marketing makes an average of $96,283 per year. Salary may depend on level of experience, education and the geographical location.

    Director of Marketing education and training requirements

    A Director Marketing should at least have a bachelor’s degree in marketing, though a master’s degree is preferred. Common majors include communication and business administration. A Director of Marketing usually gains most of their training through experience. They work in marketing or sales departments for several years before earning this executive level. There are several certifications available for Marketing Directors, including analytics and SEO best practices. Many marketing professionals earn these types of certifications early in their careers as a form of learning and training.

    Director of Marketing experience requirements

    A Director of Marketing should have several years of experience in the field. They should have experience in marketing, sales, communication and budgeting. Leadership or managerial experience is also useful in supervising departments. A Marketing Director should be able to quantify their experience in a successful track record in marketing or sales. They should have at least five years of experience, though most employers prefer more. 

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    Frequently asked questions about Directors of Marketing


    What are the qualities of a good Director of Marketing?

    Good Directors of Marketing have a strong creative and artistic vision. They are perceptive and empathetic with the way consumers think and feel, allowing them to generate meaningful strategies for building a core audience. A successful Director of Marketing enjoys doing research and analyzing data, identifying patterns and trends that could impact their business. Because the Director of Marketing is in charge of a staff of marketing professionals, they also need to be strong leaders who can provide clear instructions for their team and create a cohesive brand out of various advertising projects.


    What is the difference between a Director of Marketing and a Marketing Manager?

    A Director of Marketing is the head of a business’s marketing department while Marketing Managers work on particular campaigns or part of the marketing plan. Marketing Managers can specialize in a particular type of promotion such as digital marketing or relationship marketing, while the Director or Marketing is involved in all aspects of spreading brand awareness and increasing product sales. Marketing Managers can also exclusively work on a specific product or campaign. The Director of Marketing makes high-level strategic decisions then delegates tasks to Marketing Managers who oversee the day-to-day tasks involved with marketing campaigns.


    What are the daily duties of a Director of Marketing?

    On a typical day, the Director of Marketing works in an office environment attending meetings and discussing projects. They communicate with media contacts to promote company activities and negotiate contracts with key spokespeople or community contracts. They review submissions for new advertising campaigns and either approve them or give feedback based on market research. The Director of Marketing regularly checks in with their staff on the status of key deliverables and coordinates new initiatives.


    What should you look for on a Director of Marketing's resume?

    A Director of Marketing should use their resume to highlight key campaigns that they managed and provide data on how their advertising strategy increased sales at their previous employer. Their resume should indicate experience mentoring and training employees, giving feedback and refining existing projects. To successfully manage all parts of a company’s marketing mix, the Director of Marketing should have worked with social media, print advertising and research.

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