What does a Director of Sales do?
A Director of Sales is the head of a company’s sales department. They lead the sales team by developing and implementing sales plans to increase the company’s profit and motivating their employees to hit these sales goals. Directors of Sales also conduct research on the competition and supply and demand costs to determine how much their products are worth. This helps them develop reasonable product pricing that fits within the customer’s budget and brings in a great profit.
At the end of the month or quarter, the Director of Sales drafts a report and presents on it to the executive team. They’ll use the leadership team’s feedback to add adjustments and improvements to their current sales target strategies.
Director of Sales skills and qualifications
Directors of Sales use a variety of soft skills and industry knowledge to manage their duties effectively. These skills can include:
- Excellent written and verbal communications skills
- Proven ability to drive the sales process from start to finish
- Excellent listening, negotiation and presentation skills
- Proven ability to articulate the distinct aspects of services and products
- Knowledge of how to develop client-focused, differentiated and achievable solutions
- Understanding of how to position products against competitors
Director of Sales salary expectations
A Director of Sales makes an average of $117,790 per year. Salary may depend on a candidate’s education, experience level and geographical location.
Director of Sales education and training requirements
Most employers require Directors of Sales to have a minimum of a bachelor’s degree in a relevant field such as marketing or business administration. Some employers may prefer candidates with a Master of Business Administration (MBA) degree. Completion of an MBA program demonstrates a candidate’s knowledge of concepts in sales management and strategic operations. While prior industry knowledge is helpful, employers can provide some degree of company training during onboarding to help the Director of Sales understand the specific needs of the role in a particular industry.
Director of Sales experience requirements
Directors of Sales typically have 7 to 10 years of sales experience in an executive-level position such as a Sales Manager, Marketing Director or similar role. These professionals may have gained relevant training and knowledge of the field during their degree. Any relevant experience in a leadership or managerial position is helpful.
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