General Manager Job Description: Top Duties and Qualifications

A General Manager, or GM, is responsible for running day-to-day operations at a business and guiding general business strategy. Their duties include overseeing hiring and scheduling staff, tracking cash flow and setting sales goals for their team.

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General Manager duties and responsibilities

General Managers assist first-line managers to achieve their goals and also ensure that all teams within a unit are functioning well. Their specific duties and the scope of work of these professionals vary depending on the company and industry they work in, but may include:

  • Developing key performance goals and managing the performance of staff
  • Creating and implementing strategies for business growth 
  • Hiring new staff within a department or business unit
  • Ensuring that departments or units deliver quality offerings to clients
  • Working closely with account managers and other senior staff to retain clients
  • Developing new solutions to meet client needs
  • Improving internal processes for better productivity
  • Overseeing large projects and interpreting performance reports
  • Managing the budget and monitoring the financial health of a location or business unit

General Manager Job Description Examples:


General Manager

Come join our team, to learn and grow with us. We are looking for a General Manager to work in this hands-on position . The following reflects some essential job functions of this position:

Duties include:

  • Coordinates planning and execution of activities with supervisors in regards to time-tables, work schedules, etc.

  • Determines the workforce, recruitment and hiring of new staff

  • Analyze service and quality issues, identify training needs, insure implementation of training programs and adhere to all training guidelines and policies

  • Provide leadership support and direction to the sales team and take an active role in the hotel’s marketing plan

  • Motivate, coach and train team members and set goals and accountability, providing appropriate feedback, rewards and recognition

  • Act upon guest requests

    May perform similar duties as requested by supervisor


  • Good customer service skills

  • Ability to work independently and with others

  • Good communication skills

  • Attention to detail

  • Excellent leadership skills

    Job Type: Full-time

    Salary: $60,000.00 to $80,000.00 /year


  • relevant: 3 years (Preferred)

  • Management: 3 years (Preferred)

    Work Location:

  • One Health Dental Vision Retirement plan

  • Paid time off
  • ×

    General Manager

    Quality Inn & Suites in Kissimmee is currently seeking an experienced hotel general manager.

    The Ideal Candidate has:

    Great sales and networking skills in order to assist a sales & marketing staff to remain competitive in the relevant market.

    Hired, mentored and lead teams to outstanding results.

    Hands on ability to deliver outstanding financial results.

    Extensive experience in select service hotel operations plus possess a strong background in sales as well as excellent customer service delivery.

    Previous Choice Hotel GM background preferred.

    Being a Concord GM:

    As a General Manager you will be instrumental in hiring motivating and rewarding a winning management team supporting our company’s mission statement and embracing our cornerstones. You will be the liaison with the hotel brand, our owners and is facilitating a successful business operation through orchestrating brand training, meeting operational deadlines on project timeliness, providing attention to detail.

    Job Type: Full-time

    Salary: $50,000.00 to $60,000.00 /year


  • management: 5 years (Required)

    Additional Compensation:

  • Bonuses

    Work Location:

  • One location

    This Company Describes Its Culture as:

  • Stable -- traditional, stable, strong processes

  • People-oriented -- supportive and fairness-focused

  • Team-oriented -- cooperative and collaborative


  • Monday to Friday

    Administrative Duties:

  • Setting and meeting goals for service, operations, and financial Maintaining excellent customer service Maintaining property and equipment
  • ×

    General Manager

    As the General Manager of a brand new Element by Westin, you will fill a key leadership role with an industry-recognized leader in hospitality management services. You will skillfully oversee the hotel's overall operation to achieve planned goals for operational integrity as measured by revenue, house profit, and RevPAR index while maintaining company standards for quality assurance, asset protection, associate satisfaction and exceeding guest expectations.

    The ideal candidate for this position

  • Have 2-5 years of experience in Hotel General Management and Starwood experience preferred.

  • Be incredibly friendly, customer centric, love to smile and radiate a positive and accommodating attitude while interacting with customers.

  • Manages all sources of revenue including the rooms, housekeeping, food and beverage, engineering, and other departments. Ensures all departments are profitable and maintain strong working relationships.

  • Actively participates in sales discussions, meetings and plans. Knows key account executives and business base. Knows monthly production levels for each sales person on the staff.

  • Manage the hotel through a hands-on approach, motivating employees, ensuring employee development and retention and conducting regular employee meetings.

  • Ensure outstanding guest service and the adherence to all brand standards.

  • Protect the hotel and its assets through enforcing and maintaining a preventative maintenance program.

  • Adheres to all franchise and company procedures and regulations as well as standard operating procedures.

  • Provides a professional image at all times through appearance and dress.

    Job Type: Full-time

    Salary: $32,272.00 to $104,211.00 /year


  • general manager: 2 years (Preferred)

    Work Location:

  • One location

    This Job Is:

  • A job for which military experienced candidates are encouraged to apply


  • Monday to Weekends Holidays required
  • What does a General Manager do?

    General Managers work at restaurants, retail outlets, offices and other businesses to ensure that their team executes all business functions successfully. Their role is to act as a liaison between a company’s upper management and the front-facing employees who work directly with clients and customers. General Managers maintain a high standard of customer service at their location and respond to complaints, product returns and other issues. General Managers institute different in-store promotions, train their team, schedule shipments and work to keep their team organized. They delegate tasks to store associates and other team members to carry out sales strategies.

    General Manager skills and qualifications

    An effective General Manager needs a broad range of industry knowledge and soft skills, which include:

    • Keen strategic thinking and planning
    • Understanding of budget management and financial monitoring
    • Excellent leadership skills, including goal setting, motivating, training and mentorship
    • Exceptional interpersonal and communication skills, including writing, speaking and active listening
    • Effective conflict resolution and problem-solving skills
    • Good organization and time management
    • Comfortable in a fast-paced or high-pressure environment
    • In-depth knowledge of their industry

    General Manager salary expectations

    A General Manager earns an average of $56,743 per year. Salary may depend on a candidates level of education, experience and geographical location. 

    General Manager education and training requirements

    Many General Managers hold bachelor’s degrees in business administration, finance or economics or another related field. They may also have qualifications in the industry they are working in, like engineering or information systems. Other candidates may have a Master of Business Administration or another relevant master’s degree. Candidates may also have the Certified Manager Certification from the Institute of Certified Professional Managers to further prove their knowledge and experience. 

    General Manager experience requirements

    Most General Manager candidates have previous relevant experience in the industry or a similar company or industry and leadership roles, making them well-trained and ready to begin work with little additional training. Some candidates may have also gained previous experience as a General Manager in a similar company or industry and have applicable knowledge, skills and training. Candidates who are vying for their first General Manager position may have recent experience as an Assistant General Manager, Department Manager or Team Lead.

    Job description samples for similar positions

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    Frequently asked questions about General Managers


    What is the difference between a General Manager and an Assistant Manager?

    Assistant Managers work to support the General Manager by managing specific shifts while General Managers oversee an entire store or office. Assistant Managers are often keyholders for a business who unlock the business at the start of the day, drop cash in the safe and activate the security system at the end of business hours. Assistant Managers may handle details like processing shift changes, accepting inventory orders, setting up product displays and running staff meetings, while General Managers hire and fire employees, set sales policies and handle company finances.


    What are the characteristics of a good General Manager?

    Good General Managers have excellent people skills that they use to manage their staff. They understand a company’s overall vision and set realistic expectations for their team. General Managers must be strong communicators who can address issues with employees or customers and motivate their team by acknowledging their strengths. They empower their team to be successful by delegating tasks and giving them opportunities to grow and try out new ideas. Successful General Managers are flexible and use creative problem solving to respond and adapt to challenges such as missed sales goals or unsatisfied customers.


    What should you look for on a General Manager's resume?

    When reviewing resumes for a General Manager position, look for candidates who have experience in the type of business you are operating. For example, the General Manager of a retail outlet should have experience as a Cashier, Customer Service Associate, Inventory Manager or Assistant Manager at a shop. Successful candidates may have business education or experience working with company finances. They should demonstrate an aptitude for learning by showing how they grew and advanced at their past employers. A strong resume will include facts about how the candidate improved business efficiency in their previous role.


    What are the daily duties of a General Manager?

    General Managers generally work on-site at the business they are managing, but may travel to corporate offices for meetings with company management. They survey the customer-facing areas of the store or business and meet with the Assistant Manager or department heads to set priorities for the day. General Managers spend time preparing the budget, finalizing supply orders and signing paychecks for their team. They interact with customers and clients to maintain strong relationships with their audience and resolve any issues.

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