What does a General Manager do?
General Managers work at restaurants, retail outlets, offices and other businesses to ensure that their team executes all business functions successfully. Their role is to act as a liaison between a company’s upper management and the front-facing employees who work directly with clients and customers. General Managers maintain a high standard of customer service at their location and respond to complaints, product returns and other issues. General Managers institute different in-store promotions, train their team, schedule shipments and work to keep their team organized. They delegate tasks to store associates and other team members to carry out sales strategies.
General Manager skills and qualifications
An effective General Manager needs a broad range of industry knowledge and soft skills, which include:
- Keen strategic thinking and planning
- Understanding of budget management and financial monitoring
- Excellent leadership skills, including goal setting, motivating, training and mentorship
- Exceptional interpersonal and communication skills, including writing, speaking and active listening
- Effective conflict resolution and problem-solving skills
- Good organization and time management
- Comfortable in a fast-paced or high-pressure environment
- In-depth knowledge of their industry
General Manager salary expectations
A General Manager earns an average of $56,743 per year. Salary may depend on a candidates level of education, experience and geographical location.
General Manager education and training requirements
Many General Managers hold bachelor’s degrees in business administration, finance or economics or another related field. They may also have qualifications in the industry they are working in, like engineering or information systems. Other candidates may have a Master of Business Administration or another relevant master’s degree. Candidates may also have the Certified Manager Certification from the Institute of Certified Professional Managers to further prove their knowledge and experience.
General Manager experience requirements
Most General Manager candidates have previous relevant experience in the industry or a similar company or industry and leadership roles, making them well-trained and ready to begin work with little additional training. Some candidates may have also gained previous experience as a General Manager in a similar company or industry and have applicable knowledge, skills and training. Candidates who are vying for their first General Manager position may have recent experience as an Assistant General Manager, Department Manager or Team Lead.
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