Graphic Designer Job Description: Top Duties and Qualifications

A Graphic Designer, or Graphic Artist, is responsible for creating aesthetically pleasing images that accompany written text. Their duties include meeting with clients to establish their needs, using design software to complete projects and revising projects based on client feedback.

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Graphic Designer Duties and Responsibilities

Graphic Designers handle the visual side of your company. The content that Graphic Designers create is often the first time a customer or client notices your company. Someone may learn about your company from an advertisement, and if your branding isn’t clear, you won’t reach customers. An experienced Graphic Designer, however, can ensure your branding is consistent across all channels and that you’re making the most out of every penny spent on advertising. Other duties and responsibilities of Graphic designers include:

  • Work with other creative team members to produce content.
  • Create guidelines for how logos and other branding materials should be displayed and used.
  • Help make design choices (e.g., fonts and colors) for all content your company will use.

Graphic Designer Job Description Examples:


Graphic Designer

Total Brain is a mental health and fitness platform powered by neurotechnology. Founded on the notion that our mental health can be measured, improved and managed like our physical health, Total Brain measures the 12 brain capacities that define mental health, screens for the risk of common mental health conditions, creates self-awareness and accountability, and engages individuals in mental fitness programs that maximize their mental health. Providers, companies and individuals all benefit from the Total Brain platform, including companies like Boeing, Nationwide, Accenture and Activision, as well as millions of consumers and veterans through integrated partnerships with the Aarp and IBM.

We are looking for a Graphic Designer to collaborate across departments to produce amazing work to communicate to our clients and prospective customers. This is a remote position working with colleagues spread across the US and Australia.


  • Conceptualize, design and implement creative graphics and content, both print and digital, on time and within budget

  • Develop and design layouts, inclusive of copy and images for sales collateral (PDF and PPT), digital ads, onsite promotional materials (banners, printed collateral), etc.

  • Create layouts, edit videos and graphics for Company Website and other Social sites such as Facebook, Twitter, YouTube and LinkedIn

  • Update existing presentations and collateral; design new ones, create branded collateral for client presentations and trade shows

  • Implement UI elements in Html/CSS and/or via WordPress for updates to website

  • Assist marketing team with edits to digital asses (email, landing pages, content downloads) inside Hubspot, or other selected web marketing tools

  • Coordinate with the marketing and UX departments to confirm marketing objectives, creative direction, and brand consistency

  • Manage design revisions and approval of artwork and information accuracy

  • Manage utilization and archive of all project artwork

    Experience & Education

  • Adobe Creative Cloud experience

  • Microsoft Powerpoint and Word experience

  • Video editing experience using Adobe Premiere

  • Experience with WordPress

  • Ability to work with programming scripts, including XML and Html

  • Understanding of printing process and specifications

  • Familiarity with productions and rendering methods, including drawing, offset printing, photography, and interactive media

  • Creative thinking skills

  • Ability to work under pressure and meet tight deadlines

  • Bachelor's Degree in graphic design or related course of study

  • 2-4 years experience in graphic design for a company or agency

    Job Type: Full-time


  • Adobe Creative Cloud: 2 years (Preferred)

  • Wordpress: 2 years (Preferred)

  • Graphic Design: 2 years (Preferred)

  • Video Editing: 2 years (Preferred)


  • Bachelor's (Required)

    Work Location:

  • Fully Remote


  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off

  • Flexible schedule

  • Parental leave

  • Other

    This Job Is Ideal for Someone Who Is:

  • Dependable -- more reliable than spontaneous

  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction

  • Detail-oriented -- would rather focus on the details of work than the bigger Innovative -- prefers working in unconventional ways or on tasks that require Monday to Friday
  • ×

    Graphic Designer


    I just launched a new YouTube channel, and I'm looking for someone to help with graphic design.

    This is the channel:


    Here's how it would work, for each video:

    - I send you rough cut of the video (without graphics), along with a script broken down with a short description of graphics needed at each point along the way.

    - You create graphics in Adobe Illustrator. (We'll give you access to our Shutterstock account.)

    - I give you notes on graphics; you revise as needed.

    - My partner here does the animation.

    The ideal person:

    - is a super-talented graphic designer (could be senior / experienced or fairly junior)

    - works fast

    - works well with minimal input (even better if you could come up with your own ideas for graphics - as long as they are 100% consistent with the graphics in all previous videos)

    - can get through all the graphics for a single episode in 1-2 days of work.

    In your reply, please make it clear exactly why you are a good fit for this - and why you're interested.

    I'm hoping to find someone very soon, and - assuming it's a good fit for both of us - the position will continue long into the future.



    Job Type: Part-time

    Salary: $19.00 to $24.00 /hour

    Work Location:

  • Fully Remote


  • None

    Hours per week:

  • 10-19

  • 20-29

    This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused

  • Innovative -- innovative and risk-taking

  • Outcome-oriented -- results-focused with strong performance culture

  • People-oriented -- supportive and fairness-focused

  • Team-oriented -- cooperative and collaborative


  • Monday to Friday

  • Other


  • ×

    Graphic Designer

    Graphic Designer

    Dan Newlin Injury Attorneys is looking for a project based, highly skilled and proven Graphic Designer/Digital Animator who will work within the creative team. This person will be responsible for the creation of designs according to specifications and improving design tasks, exceptional compensation for design work.

    The ideal candidate should have original ideas, be open to learning more, create impressive designs, and have a keen eye for detail. This role will support the design and creative functions for Dan Newlin Injury Attorneys in all marketing channels. Our ideal candidate thrives in a fast-paced environment and has a good handle on the latest design trends and responsive web & mobile best practices.

    Preferred Experience:

  • Possess a solid understanding of design principles, printing procedures, photography, film, and illustration

  • Advanced knowledge of Adobe Creative Suite, Adobe Photoshop, InDesign and Illustrator

  • Experience with Html/CSS a plus

  • A self-starter who knows what needs to be done and operates with urgency, focus, and discipline

  • Excellent communication skills – written, verbal, presentation, and interpersonal

  • Strong team player who can build strong relationships within all levels of the organization

    Superior pay and benefits package based on experience and past proven results increasing corporate revenue with a substantial bonus structure based on the success of the marketing campaign.

    Job Type: Full-time

    Work Location:

  • Fully Health Dental Paid time off

  • Work from home
  • What Does a Graphic Designer Do?

    Graphic Designers typically work for marketing firms or corporations as a part of the marketing department. They may also complete contract work as a self-employed professional. They work closely with other Graphic Designers and creative professionals to oversee a project to completion. Their job is to use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray a company’s brand. They may also need to sketch their ideas on paper before transferring them to a digital format.

    Graphic Designer Skills and Qualifications

    Graphic Designers need a wide range of skills. Even picking colors or fonts can be challenging for an inexperienced designer. For this reason, you need a Graphic Designer with an understanding of such things as negative space and color theory. Other important skills and qualifications include:

    • Mastery of industry-standard software to create logos, design reports and complete other projects.
    • The ability to clearly communicate the reasoning behind design choices.
    • A compelling portfolio with projects showcasing skills that are relevant to your business’s visual content goals.

    Graphic Designer Salary Expectations

    On average, a Graphic Designer’s salary is about $17 an hour. For a full-time employee, that works out to roughly $36,000 a year.  The salary range, however, varies greatly depending on a worker’s experience level and responsibilities. Entry-level Graphic Designers may only be paid minimum wage, but salaries can go up to $40 an hour or higher.

    Graphic Designer Education and Training Requirements

    Most Graphic Designers have a bachelor’s degree in art, graphic design or a related field, and you’ll probably come across applicants with master’s degrees. Many companies make exceptions, though, for candidates with stellar portfolios or real-world experience. Some applicants may also have associate’s degrees or additional training completed from community colleges or online graphic design programs.

    Graphic Designer Experience Requirement

    Even entry-level Graphic Designers need to have some experience. Many degree programs help future Graphic Designers build a portfolio while they’re still in school, so even candidates just out of college should have some pieces to show you. Midlevel Graphic Designers will have portfolios demonstrating professional work and should be able to tell you more about specific campaigns or projects they worked on.

    Job Description Samples for Similar Positions

    It can be hard to pin down your exact needs for creative workers. To help identify your exact needs for a graphic designer or artist, look at similar positions. You might find new skills essential to your business or a better way to explain what you need in your graphic designer job posting. Similar positions include:

    Frequently asked questions about Graphic Designers


    What is the difference between a Graphic Designer and an Illustrator?

    Although Graphic Designers and Illustrators both have artistic skills and an eye for color, the nature of their work environments and creation methods tend to differ. For example, Graphic Designers typically work for marketing firms or corporations to help shape a company’s brand identity. They also create designs and logos for advertisements or company products. In contrast, Illustrators typically work for publishing houses, newspapers or magazines to contribute artistic drawings to articles and illustrated books. 

    Further, Graphic Designers typically use a software program to create their designs, whereas Illustrators start by drawing theirs on paper. They may be able to transfer it to a digital format, but they might need help from a Graphic Designer to do so. It is important to note that Graphic Designers and Illustrators may work closely together on specific projects where the Illustrator creates an actual drawing and the Graphic Designer uses it to contribute to a larger design.


    What are the daily duties of a Graphic Designer?

    On a typical day, a Graphic Designer starts by checking their email and reviewing their tasks for the day. They resume projects from the previous day and collaborate with other creatives to develop the best design or color scheme. Graphic Designers also participate in meetings with marketing and advertising personnel to discuss new project needs. They also use this time to provide Graphic Designers with constructive feedback about their designs. 

    Throughout the day, Graphic Designers work on logos, product packaging designs and magazine or brochure layouts for their company. They review project deadlines and prioritize assignments based on the most immediate deadlines.


    What qualities make a good Graphic Designer?

    A good Graphic Designer has an eye for aesthetically-pleasing color schemes, fonts and shapes that enables them to create professional logos, product packaging and magazine layouts. They use various creative software programs to develop their designs and seek continued education opportunities to learn about graphic design programs. Further, a good Graphic Designer uses constructive criticism in a positive way to elevate their designs and improve their skills.


    Who does a Graphic Designer report to?

    A Graphic Designer typically reports to the Marketing Manager to receive instruction and ask questions. In other situations, a Graphic Designer may report to a Graphic Designer Supervisor to receive assignments and critiques.

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