What Does a Graphic Designer Do?
Graphic Designers typically work for marketing firms or corporations as a part of the marketing department. They may also complete contract work as a self-employed professional. They work closely with other Graphic Designers and creative professionals to oversee a project to completion. Their job is to use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray a company’s brand. They may also need to sketch their ideas on paper before transferring them to a digital format.
Graphic Designer Skills and Qualifications
Graphic Designers need a wide range of skills. Even picking colors or fonts can be challenging for an inexperienced designer. For this reason, you need a Graphic Designer with an understanding of such things as negative space and color theory. Other important skills and qualifications include:
- Mastery of industry-standard software to create logos, design reports and complete other projects.
- The ability to clearly communicate the reasoning behind design choices.
- A compelling portfolio with projects showcasing skills that are relevant to your business’s visual content goals.
Graphic Designer Salary Expectations
On average, a Graphic Designer’s salary is about $17 an hour. For a full-time employee, that works out to roughly $36,000 a year. The salary range, however, varies greatly depending on a worker’s experience level and responsibilities. Entry-level Graphic Designers may only be paid minimum wage, but salaries can go up to $40 an hour or higher.
Graphic Designer Education and Training Requirements
Most Graphic Designers have a bachelor’s degree in art, graphic design or a related field, and you’ll probably come across applicants with master’s degrees. Many companies make exceptions, though, for candidates with stellar portfolios or real-world experience. Some applicants may also have associate’s degrees or additional training completed from community colleges or online graphic design programs.
Graphic Designer Experience Requirement
Even entry-level Graphic Designers need to have some experience. Many degree programs help future Graphic Designers build a portfolio while they’re still in school, so even candidates just out of college should have some pieces to show you. Midlevel Graphic Designers will have portfolios demonstrating professional work and should be able to tell you more about specific campaigns or projects they worked on.
Job Description Samples for Similar Positions
It can be hard to pin down your exact needs for creative workers. To help identify your exact needs for a graphic designer or artist, look at similar positions. You might find new skills essential to your business or a better way to explain what you need in your graphic designer job posting. Similar positions include: