What does a Marketer do?
Marketers typically work for corporations across industries as members of the marketing department, but they also work for marketing firms to complete contractual jobs for clients. They work closely with Content Creators, Project Managers, Marketing Specialists and Marketing Coordinators to determine the best methods for marketing a company’s products or services throughout marketing campaigns. Their job is to make presentations on campaign progress and strategize the right formats to reach consumers through their marketing campaign.
They may also be responsible for overseeing a company’s social media accounts or using their skills to create content like articles, blog posts, logos or infographics.
Marketer skills and qualifications
A Marketer uses various soft skills and industry knowledge to create and execute marketing plans for their company or clients, including:
- Effective writing, speaking, presenting and active listening skills
- Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
- Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
- Data analysis, critical thinking, problem-solving and decision-making
- Understanding of industry best practices
- Creativity, adaptability and familiar with current marketing trends
- Excellent collaboration and teamwork skills
- Project management skills, like goal-setting and deadline management
- Great organization, time management and prioritization abilities
- Comfortable in high-pressure and fast-paced environments
Marketer salary expectations
Marketers earn an average of $14.10 per hour. Pay rate may depend on level of education, experience and geographical location.
Marketer education and training requirements
Entry-level Marketer candidates likely have an associate or bachelor’s degree in fields like marketing, advertising, communication, public relations or business administration. These programs provide candidates a foundation in marketing principles and best practices in marketing communication, consumer behavior and psychology, market research, sales, statistics, computer science and finance. Many candidates pursue training through practical coursework, projects and internships or cooperative education programs. Experienced Marketers may have a bachelor’s or master’s degree and professional marketing certification.
Marketer experience requirements
Entry-level Marketers may have previous experience in internships or other marketing roles, such as Marketing Assistant. Other relevant entry-level experience in customer service, retail or in an industry related to the products or companies being marketed is also applicable. Experienced Marketers may have a few years of experience in sales, promotion, marketing, advertising or public relations. Those with more than 5 years of experience may be ready to take on more complex tasks or leadership responsibilities.
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