What Does a Marketing Analyst Do?
Marketing Analysts can work at marketing agencies or marketing departments at large companies to conduct market research and identify significant patterns in the data. They use their research to identify opportunities for growth, branding and client acquisition. Marketing Analysts track different kinds of data to influence their reports, including advertising costs, sales, time spent on company web pages, abandoned shopping carts on e-commerce sites, social media shares and more. Marketing Analysts identify core sales funnels and point out inefficiencies where the company could potentially achieve more conversions. They research marketing tools and make suggestions about which systems best support operations.
Marketing Analyst Skills and Qualifications
Marketing Analysts need a vast amount of marketing knowledge since they must know not only how to launch a campaign but why and how that campaign will succeed. Arguably the most important skill, though, is the ability to analyze data. Other important skills and qualifications include:
- Analytic skills
- Teamwork skills
- Communication skills
- Budgeting skills
- Consumer research skills
- Problem-solving and decision-making skills
- Data visualization skills
Marketing Analyst Salary Expectations
The average salary for a Marketing Analyst is $59,729 per year. Pay varies greatly depending on factors like the candidate’s prior experience level and the responsibilities you expect of them.
The pay is even higher for a Senior Marketing Analyst. The average salary for a Senior Marketing Analyst is $83,150 per year.
Marketing Analyst Education and Training Requirements
Most Marketing Analyst jobs require a bachelor’s degree in marketing or a related field. You may consider candidates who have a mix of university hours and real-world experience. Most marketing analysts do not receive on-the-job training; rather, they develop the skills they need through formal education and internships.
Marketing Analyst Experience Requirements
Marketing Analysts can start as entry-level workers getting their first jobs out of college. However, you’re likely to come across applicants from similar positions, like Marketing Assistants. Marketing Analysts need experience with the different types of marketing campaigns a company can perform, such as pay-per-click marketing and cause marketing. This knowledge enables Analysts to recommend the most effective marketing techniques to use.
Job Description Samples for Similar Positions
Marketing Analysts are responsible for an important but small part of a business’s overall marketing plan. So, if you’re not finding what you’re looking for here, don’t stop your search. Continue with our other description and samples to ensure every requirement you want to include is covered in your job posting: