Marketing Assistant Job Description: Top Duties and Qualifications

A Marketing Assistant, or Junior Marketer, is responsible for providing support to senior marketing staff as the executive marketing campaigns and analyst their impact. Their duties include handling interdepartmental communications, preparing data reports in a clear format and creating surveys, questionnaires and other tools to measure marketing impact.

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Marketing Assistant Duties and Responsibilities

Marketing Assistants often have the following responsibilities:

  • Gathering data on campaign success, often through collecting audience feedback
  • Creating detailed and visually appealing graphs and present them to business decision-makers
  • Assisting with the setup, facilitation and completion of marketing events
  • Overseeing the design and graphics of marketing materials
  • Conducting market research to better understand the marketing needs of the organization and its target audience

Marketing Assistant Job Description Examples:

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Marketing Assistant

We’re looking for a Marketing Assistant who is highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

Responsibilities

  • Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

  • Support marketing executives in organizing various projects

  • Conduct market research and analyze consumer rating reports/ questionnaires

  • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

  • Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success

  • Prepare and deliver promotional presentations

  • Compose and post online content on the company’s website and social media accounts

  • Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market

  • Communicate directly with clients and encourage trusting relationships

    Skills

  • Proven experience as a marketing assistant

  • Graphic Design

  • Copywriting

  • Social Media reporting/analytics

  • Good understanding of office management and marketing principles

  • Demonstrable ability to multi-task and adhere to deadlines

  • Well-organized with a customer-oriented approach

  • Good knowledge of market research techniques and databases

  • Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)

  • Exquisite communication and people skills

  • High School diploma; BSc in Marketing, Business or relevant field is a strong advantage

    Job Type: Part-time

    Salary: $18.00 to $20.00 /hour

    Experience:

  • leasing: 1 year (Preferred)

  • customer service skills: 1 year (Preferred)

  • marketing: 1 year (Preferred)

    Work Location:

  • Fully Remote

    Benefits:

  • Flexible schedule

    Typical start time:

  • 9AM

    Typical end time:

  • 6PM

    This Job Is:

  • A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more

  • A job for which all ages, including older job seekers, are encouraged to apply

    Schedule:

  • Monday to Friday

    Company's Facebook page:

  • Yes
  • ×

    Marketing Assistant

    Looking for part time marketing assistant for boutique event company, specializing in virtual and in person technology events. Ideal candidate is task and detail oriented with a background or education in marketing, business or communications. Knowledge of 0365 and basic email marketing. Great option for recent graduates or current students with flexible schedule and possibility of working remotely.

    Job Type: Part-time

    Salary: $16.00 to $18.00 /hour

    Experience:

  • management: 1 year (Preferred)

  • marketing: 1 year (Preferred)

    Education:

  • Associate (Required)

    Location:

  • Tampa, FL 33604 (Required)

    Additional Compensation:

  • Bonuses

    Benefits:

  • Work from home

  • Flexible schedule

  • Professional development assistance

    Hours per week:

  • 10-19

    This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture

  • Autonomous/Independent -- enjoys working with little direction

  • High stress tolerance -- thrives in a high-pressure environment

    This Job Is:

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and education

  • Open to applicants who do not have a college diploma

    Schedule:

  • Monday to Friday

    Company's website:

  • Temporarily due to Covid-19
  • ×

    Marketing Assistant

    We are a growing coffee company looking for an outgoing, upbeat Data and Marketing Assistant to support the marketing department of our company in its primary and administrative duties. Responsibilities include assisting in receiving and processing orders, interacting with customers and potential clients, sampling coffees and other products, helping to maintain and build our online social media.

    Responsibilities

  • Undertake daily administrative tasks in Quickbooks accounting, particularly entering new orders and helping customers work through their product needs.

  • Support the marketing work of other team members.

  • Assist in the organizing of promotional events and traditional or digital campaigns.

  • Compose and post online content on the company’s website and social media accounts

  • Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market

  • Communicate directly with clients and encourage trusting relationships

    Skills

  • Minimum experience as a marketing or data entry assistant.

  • Good understanding of office management and marketing principles

  • Demonstrable ability to multi-task and adhere to deadlines.

  • Good with others and a team player.

  • Well-organized with a customer-oriented approach

  • Basic knowledge of MS Office and online applications (Facebook and Instagram)

  • Great communication and people skills

  • High School diploma minimum but preferred at least some college.

  • We will help train in Quickbooks and all of our coffee-related expertise.

  • Previous experience in the above skills is a strong advantage

    Job Type: Full-time

    Salary: $13.00 to $16.00 /hour

    Education:

  • High school or equivalent (Required)

    Location:

  • Flowood, MS 39232 (Preferred)

    Application Question:

  • Are you a coffee drinker?

    Work Location:

  • One location

    Benefits:

  • Paid time off

  • Parental leave

  • Professional development assistance

    This Job Is:

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and education

  • Open to applicants who do not have a college diploma

    Schedule:

  • Monday to Friday

  • No Day 8 hour shift
  • What does a Marketing Assistant do?

    Marketing Assistants work as part of a larger marketing team to offer administrative support and fill in on essential tasks. They perform general clerical tasks for the office like answering phones, organizing files, printing reports and sending outgoing mail. In addition to administrative assistance, Marketing Assistants share ideas with Marketing Managers and create presentations to help them pitch new marketing campaigns. Some of the materials Marketing Assistants prepare include case studies, buyer personas, white papers and analytics reports. Marketing Assistants use digital marketing software to pull various metrics related to marketing campaigns so their team can make decisions.

    Marketing Assistant Skills and Qualifications

    Marketing Assistants will typically have certain prerequisite skills or certifications, which include:

    • Communication: Strong written and verbal communication skills are important in the Marketing Assistant role. They regularly need to collaborate with team members, vendors and other company employees to understand the needs of the marketing department.
    • Creativity: Creativity allows the Marketing Assistant to create visually appealing images and marketing materials, making it a very useful to the marketing department.
    • Analytical: Marketing Assistants are often involved in the research and reporting of marketing campaign results. Analytical skills enable the Marketing Assistant when compiling data and presenting it in an easy-to-understand method.
    • Project management: Marketing Assistants are often involved with multiple projects at one time. The ability to organize details and complete projects in a timely manner is crucial in this position.

    Marketing assistant salary expectations

    A Marketing Assistant makes an average of $15.03 per hour. Pay rate may depend on level of experience, education and the geographical location. 

    Marketing Assistant education and training requirements

    A minimum of a high school diploma is usually required to work as a Marketing Assistant, but many hiring managers may prefer an associate or bachelor’s degree. Some hiring managers may also accept previous marketing experience or training instead of requiring formal education. Marketing Assistants often receive training during their educational program, or they may learn the expectations of the position in an entry-level role.

    Marketing Assistant experience requirements

    Prior experience is not always a requirement to work as a Marketing Assistant, but some hiring managers may prefer to hire candidates with previous experience. Marketing Assistants can earn experience through an internship or by volunteering with a company. Additionally, some hiring managers may prefer to hire an assistant and then train them within. The needs of the company and the role of the Marketing Assistant will dictate whether or not previous experience is required.

    Job description samples for similar positions

    If you’re looking for candidates for similar roles to the Marketing Assistant, see our job description templates for related positions:

    FAQs

    What is the difference between a Marketing Assistant and a Marketing Associate?

    Marketing Assistants and Marketing Associates are both entry-level roles within a marketing department with some overlap in their duties, but they are two distinct roles. Marketing Assistants mostly perform clerical work related to marketing, handling delegated tasks to make workflows easier for the rest of their team and ensure that everyone has the materials and information they need. Marketing Associates have strategic decision-making power for their marketing assignments. They may be in charge of their own basic projects, giving them more responsibility over a certain marketing campaign such as an email campaign or managing a social media page.

     

    What are the daily duties of a Marketing Assistant?

    Marketing Assistants work standard office hours and may begin the day by checking voicemails, emails and social media inquiries for company accounts, forwarding messages to the appropriate member of the team. They stock general office supplies for their team, put paper in the copier and send outgoing mail, recording related costs. Marketing Assistants attend meetings with their team and take minutes, ask questions and make suggestions about marketing strategy based on their interactions with the sales staff. They collect feedback and data from the marketing team and enter it into a marketing database to facilitate marketing data analysis projects.

     

    What are the characteristics of a good Marketing Assistant?

    Good Marketing Assistants are helpful and observant, able to pay attention to their colleagues’ workflow and anticipate the supplies and tools they need. They are ambitious and look for opportunities to provide support and learn more about different aspects of their team’s marketing procedures. Successful Marketing Assistants are also interested in digital trends, and spend time learning about the techniques different companies employ to engage their audience. They are fast learners and can quickly adjust to the interface of new software tools or website updates, enabling them to keep up with the fast-paced environment of digital advertising.

     

    Who does a Marketing Assistant report to?

    Marketing Assistants usually report directly to the Marketing Manager, but they also provide support to others on their team. Marketing Managers help set the Marketing Assistant’s general duties, identifying which staff members they should provide with additional help. These roles can include Data Analyst, Social Media Manager, Promotions Coordinators and Marketing Consultants. Some Marketing Assistants work specifically with a single Marketing Executive to provide high-level support on important projects.

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      Last updated: Apr 28, 2021