What does a Marketing Consultant do?
Marketing Consultants are marketing professionals who work either independently or for a marketing firm to identify a client’s goals and implement strategies and campaigns to support these milestones. Many companies will seek the support and advice of a Marketing Consultant if they need help to improve their brand image or audience reach.
Marketing Consultants regularly meet with business professionals to build campaigns. They then create the campaign materials and typically gain their client’s approval before implementing their plan. After the campaign is published, the Marketing Consultant analyzes and presents the results to the client. The Marketing Consultant then adds updates to their campaigns according to the campaign data and analytics.
Marketing Consultant skills and qualifications
A Marketing Consultant needs to be able to think both creatively and analytically. While creativity is essential, it’s also important for Marketing Consultants to be capable of achieving results from that creativity. In addition, they should have the following skills and qualifications:
- Communication skills to effectively communicate with a large number of individuals, including staff members and other managers during the marketing, advertising and promotions process
- Decision-making skills for choosing between competing marketing and advertising strategies suggested by staff
- Interpersonal skills for dealing with a wide range of people in various roles both within and outside of the organization
- Organizational skills for managing time and budgets efficiently while motivating and directing others
Marketing Consultant salary expectations
The annual salary range for a Marketing Consultant ranges from $14,000 to $137,000 per year, with the average annual salary at $56,445 a year. This information is based on 501 anonymously submitted salaries to Indeed from Marketing Consultant employees and users as well as information collected from past and present Indeed job postings from the past 36 months.
Marketing Consultant education and training requirements
Most Marketing Consultants either have either a marketing degree or a business degree with an emphasis in marketing, and many have gone on to earn a master’s degree in business administration (MBA) with a marketing concentration. Certification is another way to enhance opportunities for Marketing Consultants with many pursuing the designation of Professional Certified Marketer (PCM) available through the American Marketing Association (AMA).
For this certification, candidates are required to pass a 210-question exam geared towards Marketing Consultants with two to four years of industry experience and who hold a bachelor’s degree or MBA. Concepts covered in the exam include planning and assessing the strategic marketing process; professional, legal and ethical marketing issues; marketing process evaluation; management of resources, relationships and information; and use of the marketing mix. Once certified, Marketing Consultants must complete 36 hours of continuing education for recertification every three years.
Marketing Consultant experience requirements
Marketing Consultants can specialize in a variety of industries, including financial services, real estate or dining and food service. They may also specialize in various media such as direct marketing or internet marketing. Some Marketing Consultants work exclusively with large businesses, while others prefer focusing on small businesses, start-up businesses, businesses in trouble, non-profit organizations or self-employed professionals.
Marketing Consultants can also find employment with large consulting firms or marketing firms offering consulting as a service to clients. Most of these firms look for individuals with a bachelor’s degree or higher, along with extensive on-the-job training and related experience. Many offer excellent advancement and educational opportunities.
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