Marketing Coordinator Job Description: Top Duties and Qualifications

A Marketing Coordinator, or Marketing Research Coordinator, is responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Their duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts and assisting in executing marketing events for a corporation.

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Marketing Coordinator duties and responsibilities 

Marketing Coordinators complete tasks that support an organization’s overall marketing initiatives. They often have the following responsibilities: 

  • Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
  • Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations
  • Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
  • Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
  • Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
  • Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership

Marketing Coordinator Job Description Examples:

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Marketing Coordinator

A dynamic, award winning architectural firm with offices in Boston and Southern California is seeking an enthusiastic, detail-oriented, self-motivated and creative Marketing Coordinator to join our downtown Boston office. The Marketing Coordinator will collaborate with our Management team and California based Marketing Director on a broad array of national and international marketing efforts.

Responsibilities:

  • Plan, organize, and represent the company at various trade shows across the US.

  • Manage company’s marketing funnel including but not limited to our social media presence, website content, email marketing activities and digital advertising channels.

  • Research new project opportunities and thoughtfully respond to RFQ’s & RFP’s.

  • Develop effective professional relationships with qualified leads and maintain detailed records in CRM database (Salesforce).

  • Assist graphic design team in creating engaging print and digital marketing materials.

  • Work closely with principal architect on preparing and distributing contracts to new clients.

    Skills and Experience:

  • Bachelor's degree in a related field.

  • At least 1-2 years of experience in Marketing/Sales or Communications.

  • Experience using Salesforce CRM, WordPress, Adobe InDesign, Mailchimp and Canva.

  • A power-user of all major social media sites (Facebook, Instagram, Twitter, LinkedIn, at minimum).

  • Maintains knowledge and understanding of SEO best practices.

  • Knowledge of google analytics.

  • Detail Oriented, Excellent writing & verbal communication skills.

  • Architecture Background preferred but not required.

    We offer a competitive benefits package and excellent opportunities for professional growth and career advancement. EOE. No telephone calls please.

    Please send a cover letter and resume.

    Job Type: Full-time

    Salary: $45,000.00 to $55,000.00 /year

    Experience:

  • Marketing: 1 year (Required)

    Education:

  • Bachelor's Do you have experience using Salesforce as a CRM system?
  • ×

    Marketing Coordinator

    Digital Marketing Specialist--Executive Assistant

    (part-time; the preferred candidate will reside in northeast Ohio)

    About Whitespace

    WhiteSpace was founded in 2015 as a single source for building technology solutions that lead to cost-effective and operationally efficient results. Since that time, our consultants have been working with commercial real estate developers nationally on their new, renovation and capital projects.

    In 2018, Mike Smith, founder and CEO, grew his team to meet the demand for WhiteSpace’s niche expertise while maintaining its reputation for personal and responsive service. We assist project teams in determining budgets, design, specification writing, submittal review, and contract administration for building and energy programs.

    With a foundation firmly rooted in strong character and stronger relationships, our product is our service and expertise.

    General JOB Description:

    The Digital Marketing Specialist--Executive Assistant is a multi-faceted and evolving position. Current responsibilities include and assisting with WhiteSpace’s overall communications and marketing plan -- focusing specifically on digital communications. In addition, this position will be responsible for applying and improving information systems, as well as developing and improving internal procedures.

    The successful Digital Marketing Specialist--Executive Assistant will be and effective part of a team as well as motivated to work independently. This success candidate intern will utilize creative, writing and organizational skills to assist WhiteSpace with internal process and in brand awareness through social media and digital platforms.

    Major Responsibilities:

    SM and Digital Marketing Activities:

  • Work with supervisor to refine social media strategy and best practices

  • Assist in creating and managing an editorial calendar to ensure content is timely, relevant, and engaging

  • Assist in exploring and managing relevant social media channels (LinkedIn, Facebook,

    Twitter, Pinterest, Instagram, YouTube)

  • Draft bi-weekly e-newsletters/blog posts

  • Prepare bi-weekly updates and reports to track growth and success rates of campaigns

  • Keep up to date and informed on new social media trends and adapt accordingly

  • Ensure proper messaging is being executed online

  • Identify leaders and influencers (internal/external) and engage them in brand activities

  • Assist with website copywriting, proofing, and updating as needed

    Administrative Activities

  • Assist with database management which will include clean up and tagging

  • Assist Director of Operations with Business Development activities which will include managing a calendar and correspondence

    Qualifications:

  • Business Admin Degree or equivalent (preferred)

  • Ability to take initiative, employ good judgment, and manage projects from beginning to end

  • Excellent writing, editing, and proofreading skills

  • Exceptional ability to manage details

  • Ability to meet deadlines and to anticipate next steps or needs

  • Liaise and consult with clients and staff.

  • Harmonize organizational activities.

  • Understands, or has the interest and ability to learn, emerging platforms, digital media, and web/social media management and measurement tools [website] HootSuite,

    Google Analytics)

  • Adobe Creative Suite experience a plus

    Job Type: Part-time

    Salary: $18.00 to $22.00 /hour

    Work Location:

  • Fully Remote

    Benefits:

  • Work from home

  • Flexible schedule

    This Company Describes Its Culture as:

  • Innovative -- innovative and risk-taking

  • Team-oriented -- cooperative and collaborative

    This Job Is:

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and education

    Schedule:

  • Monday to Friday

  • Day Yes
  • ×

    Marketing Coordinator

  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars

  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion

  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

    Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, or communications

  • Past work experience as a marketing coordinator or similar role

  • Knowledge of traditional and digital marketing, content marketing, and social media marketing

  • Experience with research using data analytics software

  • Excellent writing, communication, and presentation skills

  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

    Job Type: Full-time

    Salary: $33,513.00 to $64,000.00 /year

    Experience:

  • retail: 1 year (Preferred)

  • retail sales: 1 year (Preferred)

  • sales: 1 year (Preferred)

  • customer service: 1 year (Preferred)

    Additional Compensation:

  • Bonuses

    Benefits:

  • Flexible schedule

  • Professional development assistance

    This Job Is Ideal for Someone Who Is:

  • Dependable -- more reliable than spontaneous

  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction

  • Achievement-oriented -- enjoys taking on challenges, even if they might fail

    This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused

  • Outcome-oriented -- results-focused with strong performance culture

  • People-oriented -- supportive and fairness-focused

    This Job Is:

  • Open to applicants who do not have a high school diploma/GED

  • A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more

  • A good job for someone just entering the workforce or returning to the workforce with limited experience and education

  • Open to applicants who do not have a college diploma

    Schedule:

  • Monday to Temporarily due to Covid-19
  • What does a Marketing Coordinator do? 

    Marketing Coordinators typically work for corporations across industries as members of the marketing department. They work closely with other marketing professionals to develop campaign strategies to promote their employer’s brand or products and services. Their job is to brainstorm marketing initiatives with a focus on driving sales for a corporation. They may also be responsible for managing one or more of their employer’s social media accounts to engage with customers and answer questions.

    Marketing Coordinator skills and qualifications

    Marketing Coordinators use a variety of soft skills and industry knowledge to manage their tasks effectively and provide the most comprehensive support to the marketing department, which can include: 

    • Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
    • Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
    • Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
    • Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful. 
    • Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.

    Marketing Coordinator salary expectations   

    A Marketing Coordinator makes an average of $44,584 per year. Salary may vary depending on a candidate’s education, experience level and geographical location.

    Marketing Coordinator education and training requirements 

    Educational requirements for a Marketing Coordinator can vary on the size and type of organization they work for. Those working for smaller teams should have a minimum of an associate degree and relevant work experience. Most employers seek to hire individuals with a bachelor’s degree and previous experience. Larger teams or firms may require a Master’s in Business Administration (MBA) with a marketing specialization. 

    Marketing Coordinator experience requirements

    Marketing Coordinators should have at least 2+ years of experience in graphic design, marketing or advertising Individuals should also have solid experience in managing and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and working knowledge of JavaScript, HTML and CSS development and constraints. 

    Job description samples for similar positions

    If this Marketing Coordinator job description isn’t exactly what you’re looking for, consider these job descriptions for similar positions:

    Frequently asked questions about Marketing Coordinators

     

    What is the difference between a Marketing Coordinator and a Marketing Specialist?

    Marketing Coordinators and Marketing Specialists work closely together to accomplish department initiatives like marketing campaigns. Their differences lie in seniority and scope of job responsibilities. For example, both Marketing Coordinators and Marketing Specialists hold bachelor’s degrees in marketing, digital marketing or marketing communications. Still, because Marketing Specialists have one or more years of experience as marketing professionals, they hold more seniority than Marketing Coordinators. 

    In contrast, Marketing Coordinator positions are typically entry-level jobs that give professionals the chance to grow their skills. A Marketing Coordinator’s job responsibilities tend to encompass various tasks like market research or content creation. Marketing Specialists, however, focus on one area of marketing on a more in-depth level, like managing social media accounts.

     

    What are the daily duties of a Marketing Coordinator?

    On a typical day, a Marketing Coordinator starts by checking their email and voicemail to see if they missed time-sensitive messages. Throughout the day, they participate in meetings with the marketing and sales department teams to discuss previous, current and future marketing campaigns. During these meetings, Marketing Coordinators present market research and provide suggestions for campaign or content ideas. Once back at their desk, Marketing Coordinators review analytics for social media platforms, draft blog posts or create graphics to contribute to ongoing marketing initiatives.

     

    What qualities make a good Marketing Coordinator?

    A good Marketing Coordinator is an enthusiastic individual with a strong desire to learn and expand their marketing expertise. This motivates them to ask questions, seek additional projects and produce quality campaign strategies. They have excellent written communication, allowing them to contribute to the content creation process by writing blogs, articles or social media posts. 

    Further, a good Marketing Coordinator takes the time to understand their employer’s brand, products and services. This enables them to develop tailored campaign content and other ideas that accurately market their company’s offerings. A good Marketing Coordinator is also well-organized, as they need to manage campaign calendars and marketing event details.

     

    Who does a Marketing Coordinator report to?

    A Marketing Coordinator typically reports directly to the Marketing Department Manager. This professional guides the daily operations of the marketing department and acts as a point of communication for Marketing Coordinators when they need guidance about campaign strategies. Because the role of a Marketing Coordinator is considered entry-level, they may also report directly to a Marketing Specialist or Marketing Supervisor in the Manager’s absence.

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