What does a Marketing Director do?
Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.
They’re also in charge of creating marketing budgets for ad campaigns and other promotional efforts. Many of them will analyze the results of each campaign and will compile these results in comprehensive reports, which they’ll present to the leadership and executive teams.
Marketing Director skills and qualifications
You will want to interview applicants who have strong sales, communication and presentation skills. Having high stakeholder and project management competence is a notable skill for the ideal Marketing Director candidate.
Other skills for Marketing Directors include:
- Experience running a marketing team
- Attention to detail
- Robust copywriting skills
- Ability to multitask and possess practical time management skills
- Excellent written, verbal and interpersonal communication skills
- Past work with digital marketing forms like content marketing and social media marketing
- Proven budget management abilities
- Professional work ethic
Marketing Director salary expectations
A Marketing Director makes an average of $83,656 per year. Salary may depend on level of experience, education and the geographical location.
Marketing Director education and training requirements
Marketing Directors can come from different backgrounds, but most employers tend to require a formal degree. The educational qualification standard for this position is a bachelor’s degree in business journalism, marketing or communications. Some employers prefer that applicants have a master’s degree in business administration.
The American Marketing Association (AMA) is one of the most significant marketing associations in the world that offers a Professional Certified Marketer program. Also, Sales & Marketing Executives International (SMEI) certifies professionals who are presently working as an Executive Manager, Marketing Manager or Marketing Educator with a Certified Marketing Executive designation.
Marketing Director experience requirements
In general, a Marketing Director has at least five to 10 years of experience in the field. Many good candidates know about finance—particularly profit-loss statements and expense management. It’s also essential that applicants have the experience that comes with having a familiarity with the creative side of design and marketing.
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