What does a Marketing Intern do?
Marketing Interns are temporary marketing professionals just starting out in their career. Many of them will work at a company for a limited time learning what it’s like to work as a marketing professional before pursuing it full-time after graduation. They often complete more basic administrative tasks to give the other marketing professionals more time to complete high-level responsibilities.
Marketing Interns often handle an organization’s social media accounts. They’ll typically build social media campaigns and present their new campaign ideas to the other marketing team members. They’ll often conduct research on their target audience and market trends to assist the marketing team in planning new campaigns.
Marketing Intern skills and qualifications
A successful Marketing Intern needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following:
- Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
- Strong verbal and written communication skills
- Ability to translate complex research into common language
- Proficiency with word processing, spreadsheet and presentation software
- Aptitude with various social media platforms as well as the data tracking tools associated with them
- Familiarity with consumer psychology and buying habits
- Ability to quickly learn and process information
- Organization and time management skills
Marketing Intern salary expectations
A Marketing Intern makes an average of $12.99 per hour. Pay rate may depend on level of experience, education and the geographical location.
Marketing Intern education and training requirements
Good Marketing Intern candidates should at least be enrolled in and on track to graduate from a four-year college or university with a degree in marketing, consumer psychology or a related discipline. Candidates enrolled in graduate programs for marketing or a related discipline demonstrate a commitment to the field and represent a quality candidate as a Marketing Intern.
Marketing Intern experience requirements
Because this is an entry-level position, Marketing Intern candidates gain most of their experience while earning their degree or completing other internships. They should have experience in researching market conditions for applicable regions of anticipated sales on a local, regional or national scale. Smaller businesses may hire Marketing Interns directly out of school, while larger companies may require around a year of experience in a related role, along with the completion of their degree.
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