Marketing Manager Job Description: Top Duties and Qualifications

A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing campaigns to promote business products and services and hiring and training department, employees.

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Marketing Manager duties and responsibilities

Marketing Managers are leaders in the marketing and advertising division of companies and are responsible for overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

  • Developing marketing strategies for new products
  • Organizing promotional events and coordinating day-of deliveries and staffing
  • Leading and training a team of Marketing Associates
  • Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
  • Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
  • Identifying potential new markets and creating a plan to enter the market
  • Partnering with product development and buying teams to estimate product demand
  • Brainstorming fresh advertising ideas with senior management

Marketing Manager Job Description Examples:

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Marketing Manager

The marketing manager will be responsible for the project management and implementation of tactical marketing initiatives for AGS Health. The ideal candidate will be self-motivated with excellent cross-cultural communication skills, as well as excellent writing and copy-editing abilities. Affiliation with Salesforce.com and Hubspot is strongly desired. As this position relies heavily on working with an off-shore team, time flexibility is important. This is a remote position, so candidate must be comfortable in that environment, with the flexibility to meet during normal work hours and alternative hours as needed.

Responsibilities:

  • Track the effectiveness of content to support marketing communication objectives

  • Actively build and maintain a media database in support of upcoming PR initiatives and engage in media outreach with relevant content

  • Provide copywriting/editing as needed for marketing collateral, digital advertising, social media, speaking abstracts, and PR

  • Launch campaigns via Hubspot in support of lead generation for sales and client services

  • Support company efforts to improve brand consistency and awareness

  • Provide ad-hoc Salesforce.com support as needed

  • Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally

  • Participate in weekly meetings; prepare agendas and minutes as needed

    Competencies:

  • Self-starter that is resourceful, creative, and capable of handling multiple projects at one time and meeting deadlines

  • Ability to work independently in a fast-paced, deadline-driven environment while efficiently and effectively managing competing priorities

  • Excellent oral and written communication skills

  • Strong organizational skills

  • Plans, prioritizes, and organizes work effectively to produce measurable results

  • Assesses situations accurately and determines appropriate action

    Minimum Requirements:

  • Bachelor’s Degree in Business, Marketing, Communications, or related

  • 3+ years of experience in progressive marketing communication roles. Healthcare industry experience highly preferred

  • Fluency across multiple social media platforms

  • Expert use of MS Office Suite

    Preferred Requirements

  • B2B health care marketing experience strongly preferred

  • SF.com and Hubspot experience

  • Knowledge of Wordpress CMS.

    Job Type: Full-time

    Salary: $60,000.00 to $65,000.00 /year

    Experience:

  • marketing: 3 years (Required)

    Education:

  • Bachelor's (Required)

    Additional Compensation:

  • Bonuses

    Work Location:

  • Fully Remote

    Benefits:

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

    This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture

  • Autonomous/Independent -- enjoys working with little Innovative -- prefers working in unconventional ways or on tasks that require Monday to Friday
  • ×

    Marketing Manager

    This is a remote working opportunity. We encourage applicants from all over the US to apply.

    Our Sales Representatives are into helping people - they're honest and friendly with everyone! Through prospecting, referrals, and in bound leads, our Sales Team works together to give our customers an unforgettable buying experience. We don't over-staff our Sales departments. We prefer a small group of loyal and solid contributors who want to work hard to earn a good living at one place that can be a home away from home. We also believe in having a good work and life balance - all while earning a great income. We expect our Sales Representatives to work no more than 45 - 50 hours per week. Our top performers typically make $32000 - $42000+ annually.

    Don't have sales experience? Not a problem! We have a great training program for driven and self-motivated candidates, which includes a guarantee for twelve months.

    Over 75% of our Management team have been promoted through the Sales staff.

    This is a remote working opportunity. We encourage applicants from all over the US to apply.

    USA

  • United States

    Job Type: Full-time

    Salary: $32,000.00 to $42,000.00 /year

    Work Location:

  • Fully Remote

    Benefits:

  • Work from home

  • Flexible schedule

    This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture

  • Achievement-oriented -- enjoys taking on challenges, even if they might fail

  • Autonomous/Independent -- enjoys working with little direction

  • Innovative -- prefers working in unconventional ways or on tasks that require creativity

    Schedule:

  • Monday to Friday

  • Other

    Company's

  • ×

    Marketing Manager

    We are seeking a motivated individual to assist our growing client acquisition team! This is an ideal position for someone serious about having a career. You will learn and earn at the highest level possible.

    As a client acquisition specialist you will locate homeowners who want to take advantage of the lowest rates in decades and refinance their mortgage.

    You simply transfer the client to our pre-approved mortgage brokers. You are provided leads on a daily basis from various inbound and outbound lead sources provided by our team.

    You will assist in all aspects of the process by prospecting, cultivating, setting appointments and managing leads in our contact management database system. You will obtain critical information about new client opportunities and schedule appointments and provide follow up activities.

    Responsibilities:

  • Rigorously prospect for new business and follow up with leads in your pipeline

  • Primary duties include outbound calling, e-mail and text communication and overall management of sales pipeline through the sales cycle

  • Manage cultivation of inbound sales inquiries to convert leads to appointments

    Qualifications:

  • Has excellent organizational, time management and follow-up skills

  • Is dynamic, articulate and well-spoken

  • Extremely strong phone skills: Ability to set and close appointments over the phone

  • Ability to use or quickly learn real estate specific CRM and marketing/lead technologies

    About Company

    Home Link Pro is one of the elite real estate marketing firms. We provide leads to the top real estate professionals in the country. Our team values include care, communication, and commitment. We are friendly, fun and focused. Our team is about growing personally and professionally and we deliver world-class experiences for our clients and our team!

    Job Types: Full-time, Part-time

    Salary: $105,000.00 /year

    Experience:

  • sales: 3 years (Preferred)

    Additional Compensation:

  • Commission

  • Bonuses

    Work Location:

  • Multiple locations

  • Fully Remote

    Benefits:

  • Flexible schedule

    Hours per week:

  • 20-29

  • 30-39

    Typical start time:

  • 10AM

    Typical end time:

  • 5PM

    Schedule:

  • Monday to Friday

  • No weekends

  • Day shift

  • Night Yes
  • What does a Marketing Manager do?

    Marketing Managers typically work for corporations across industries to coordinate marketing campaigns and lead marketing staff. They work closely with members of the advertising or sales department to ensure that marketing campaigns align with product launches and consumer needs. Their job is to oversee the department’s marketing budget and refine campaign strategies for better results. They may also be responsible for planning and executing brand events or product launches as a part of marketing campaigns.

    Marketing Manager skills and qualifications

    A Marketing Manager should be skilled in a variety of advertising methods, including digital, print and social media. Some of their other necessary skills and qualifications include:

    • Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
    • Proficient with marketing-related software programs
    • Demonstrated history of planning successful product launches and events
    • Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
    • Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
    • Leadership skills to motivate team members and manage conflicts
    • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services

    Marketing Manager salary expectations

    The average Marketing Manager salary is $69,639 per year in the United States. This salary may vary depending on a candidate’s level of education and years of experience as well as an employer’s geographical location.

    Marketing Manager education and training requirements

    A bachelor’s degree in marketing, business, advertising or another related field is usually required to become a Marketing Manager, though some employers prefer candidates who also have a graduate degree in marketing or an MBA for in-depth business understanding. There are no specialized training or licenses required for a Marketing Manager, though some organizations may look for applicants with relevant certifications, such as the Certified Marketing Management Professional or the Professional Certified Marketer credentials. On-the-job training in entry and other relevant mid-level positions is standard for Marketing Managers.

    Marketing Manager experience requirements

    A Marketing Manager should have a minimum of 10 years of experience in marketing and business. If they will be leading a team of Marketing Associates, employers may also look for candidates with a few years of leadership experience, such as those who have led or managed marketing campaigns in the past. Applicants may gain experience by working as Marketing Specialists for many years, though they may have started as Marketing Interns or Marketing Assistants.

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    Frequently asked questions about Marketing Managers

     

    What is the difference between a Marketing Manager and a Sales Manager?

    Marketing Managers and Sales Managers work on the same level within an organization and frequently combine their department efforts to achieve marketing or sales initiatives. The difference between a Marketing Manager and a Sales Manager is their areas of job focus. For example, Marketing Managers oversee the marketing department, which includes Graphic Designers, Copywriters, Marketing Specialists, Marketing Coordinators, Marketing Analysts and other professionals. Their goal is to create, oversee and evaluate marketing campaigns across different platforms to promote their employer’s brand.

    In contrast, Sales Managers oversee the daily operations of the sales department, including Sales Representatives, or Salespeople. They generate leads, work on sales pitches for their team and set sales quotas for their employees. Therefore, Marketing Managers focus on increasing brand awareness, while Sales Managers focus on increasing company revenue.

     

    What are the daily duties of a Marketing Manager?

    On a typical day, a Marketing Manager starts by checking their email and voicemail to respond to time-sensitive messages from upper management, department employees or business partners. Throughout the day, they hold meetings with department employees and upper management to discuss the progress of ongoing campaigns and brainstorm ideas for new strategies. During downtime in their office, Marketing Managers review campaign data and approve marketing content for publication.

     

    What qualities make a good Marketing Manager?

    A good Marketing Manager is someone who has natural leadership capabilities. They use their years of experience in related marketing roles in combination with their leadership capabilities to ensure the efficiency of the marketing department. Marketing Managers also value the ideas of their employees to create strong marketing campaigns and they encourage employees to expand their professional potential by offering training programs or courses. 

    Further, a good Marketing Manager values continued education and looks for ways to improve their marketing knowledge so they can help their department better. A good Marketing Manager also has an innovative mindset that allows them to develop unique campaign themes that draw attention to their employer’s brand image.

     

    Who does a Marketing Manager report to?

    A Marketing Manager usually reports to the Marketing Director, or Director of Marketing within a corporation. The Marketing Director is a member of upper management who provides Marketing Managers with a department budget and guidance about how to lead the department. Marketing Managers may also consult with the Marketing Director when making hiring decisions.

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