Marketing Specialist Job Description: Top Duties and Qualifications

Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

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Marketing Specialist duties and responsibilities

A Marketing Specialist should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Marketing Specialist should be able to execute:

  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
  • Establish and maintain relationships with new and existing clients through networking and prospecting.
  • Create goals and objectives in order to approach customers through appropriate marketing channels.
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

Marketing Specialist Job Description Examples:


Marketing Specialist

About Stan Winston School of Character Arts (Swsca)

Stan Winston School of Character Arts is an educational media company dedicated to teaching the art and science of character creation. Swsca is partnered with the majority of Hollywood's top effects artists and studios to develop, produce, and distribute ultra-high quality online Creature FX video tutorials teaching the innovative techniques and processes used to create cinema's most memorable characters.

Swsca's online educational content is subscription-based and will cover the full spectrum of character effects, from traditional approaches to the state-of-the-art Hybrid Practical/Digital Approach that has become the cornerstone of today's box office hits.

About This Role

As an Email Marketing Specialist, you will assist in organizing email lists, devising persuasive email marketing campaigns, creating email automation and triggers, and helping to make Stan Winston School’s brand voice heard in a competitive online learning market place.

If you are passionate about brand communication and marketing and are eager to be a meaningful part of a company’s growth and success, this could be the perfect role for you.

Specifically, you will be responsible for:

Creating and monitoring a variety of email marketing campaigns

A/B testing and pulling email performance reports

Ensuring design and layouts of emails are optimized, user and mobile-friendly

Proofreading key messaging in and out of email templates

Sending graphics requests to designers

Compiling email lists

Purging email lists

Securing email databases for future campaigns

Tracking and analyzing campaign results

Professional Experience and Skills

The ideal candidate will have the following skills:

2-3 years of email marketing experience in the online, technology, EdTech industry preferred

Thorough understanding of how to use Mailchimp

Comfortable building email sequences & campaigns

Proven track record of excellent open & click-through rates

Clear and compelling written communication

Ability to work remotely

Basic graphics experience

Analytics-savvy & data-driven

Open to results-oriented collaboration

Good computer and database skills

Is passionate about serving others and thrives in a culture of learning and constant change


If you’d like to offer your skills to our team, we want to speak with you. To apply, Send us a resume in PDF format and, instead of a cover letter, write a lucid paragraph that explains how you see educational technology playing a big role in the future of learning.

Conditions of Employment

All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, and DMV checks (for driving positions only).

  • Principals only. Recruiters, please don't contact this job poster.

  • do NOT contact us with unsolicited services or offers

  • OK to highlight this job opening for persons with disabilities

    Job Type: Part-time

    Work Location:

  • Fully Remote

  • One location


  • Work from home

  • Flexible schedule

    Hours per week:

  • 10-19

    This Job Is:

  • A job for which people with disabilities are encouraged to apply


  • Other

    Company's website:

  • [website]

    Company's Facebook page:

  • Yes
  • ×

    Marketing Specialist

    We are looking for a Marketing Specialist for the Training and Certification team of a global B2B high tech company. This role will focus on marketing the training, certification and enablement solutions to internal stakeholders, customers and partners. This role will assist in brand awareness projects and campaigns by crafting and delivering communications to promote the training through blogs, social media, video, presentations, and web pages.

    This is 40 hours per week; 6 month contract (extensions possible) from a remote location in the US.

    This is a w-2 role as a Stage 4 Solutions’ employee, health benefits offered.


  • Promote training and certification offerings, new courses and educational releases.

  • Write or design key messaging for ongoing campaigns, communications and newsletters—both internal and external.

  • Submit ticketing requests for changes to Dot Com, myLearn, and Vault.

  • Submit Workfront requests and content and work with production team on flighting dates and approvals.

  • Work with Live Online Events team to develop communications and targeted campaigns through Intrado’s marketing tools

  • Gather email metrics and click-through data in Poppulo or Eloqua to compare against KPIs.

  • Help develop sales kits and executive briefings for IT Academy.


  • 2+ years of experience in marketing in a corporate, large company environment

  • Familiarity with adult education landscape, including promotion of educational products and services

  • Self-starter and diplomatic team player in a fast-paced and achievement-oriented environment

  • Skilled use of social media channels and targeted messaging

  • Strong organizational and project management skills

  • Excellent written and verbal communication skills

  • Bachelors Degree, preferred

    Please submit your resume to our network at [website] (please apply to the Marketing Specialist – Training and Certification Program (Remote) role).

    Please feel free to forward this project opening to others who may be Type: marketing in a corporate, large company environment: 2 years (Required)

  • ×

    Marketing Specialist

    Job Title: Amazon Marketing Specialist

    Seeking only the best with proven experience and complete knowledge of all Amazon related marketing strategies and tactics. The know how of advertisement and marketing platforms, to optimize and grow our sales in Health and Beauty industry. Input in new product listing strategy, with competitive analysis, and marketing budget and forecast management is expected.

    To be considered, submit your resume along with outline details of past proven success in Amazon along with applications and tools you utilize currently.

    Flexible hours and work from home is offered


    - Excellent written and verbal communication skills, internally to stake holders, and direct communication with consumers

    - Research and Analytical skills

    - AMS / keyword research and update for optimization

    - Bachelor's Degree required

    Preferred Experience:

    5+ years in Amazon digital marketing

    Please include desired salary. We are willing to invest in right candidate, and room for growth.

    Job Type: Part-time

    Salary: $50,000.00 to $70,000.00 /year


  • Amazon sales: 5 years (Preferred)

  • digital marketing: 5 years (Preferred)

    Additional Compensation:

  • Bonuses

    Work Location:

  • Fully Remote


  • Paid time off

  • Flexible schedule

  • Monday to Other
  • What does a Marketing Specialist do?

    Marketing Specialists typically work for corporations in a variety of industries as a part of the marketing department. They work closely with the marketing, sales and business development teams to find ways to market their company and its offerings. Their job is to use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.

    Marketing Specialist skills and qualifications

    A competitive Marketing Specialist will have certain skills and qualifications, including:

    • Excellent analytical skills
    • Good communication and interpersonal skills 
    • Attention to detail for precise analysis of data 
    • Critical thinking and problem-solving skills
    • Ability to work under pressure and motivation to succeed in a competitive environment
    • Ability to work with teams and collaborate
    • Excellent leadership and managerial skills
    • Time management and multitasking skills with the ability to prioritize tasks

    Marketing Specialist salary expectations

    A Marketing Specialist makes an average of $52,667 per year. This salary may vary depending on geography, size of a company and experience of a candidate. 

    Marketing Specialist education and training requirements

    A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management. They should also have knowledge of HTML and CSS. A Marketing Specialist may have certifications from professional associations like the American Marketing Association, which has a Professional Certified Marketer designation.

    Marketing Specialist experience requirements

    It is important for a Marketing Specialist to have some level of experience. Most employers prefer individuals with at least 2 years of experience in marketing (digital and traditional) or sales. In cases of new graduates, internships in marketing or sales are typically a necessary requirement. A Marketing Specialist may also have previous working experience as a Marketing Assistant or Research Assistant in a corporate or agency environment. They may also have experience operating data analytics software and web analysis tools.

    Job description samples for similar positions

    If you’re recruiting for positions related to a Marketing Specialist, see our job descriptions for similar roles:

    Frequently asked questions about Marketing Specialists


    What is the difference between a Marketing Specialist and a Marketing Coordinator?

    The difference between a Marketing Specialist and a Marketing Coordinator lies in seniority and the scope of their job responsibilities. For example, Marketing Specialists usually hold a more senior role with compared to Marketing Coordinators. This is because they have a responsibility to strategize and monitor marketing campaigns. In contrast, Marketing Coordinators provide administrative support to Marketing Specialists and other personnel by performing market research contacting freelance professionals and organizing email lists for email campaigns.


    What are the daily duties of a Marketing Specialist?

    On a typical day, a Marketing Specialist starts by checking their email to and voicemail. They check on the status of marketing campaigns and pull data from email lists and website analytics to determine the level of engagement from a piece of content. Throughout the day, they participate in meetings with the marketing team or sales team to learn about new company products or services, report on campaign progress and receive instructions for particular campaigns. Marketing Specialists collaborate with other Marketing Specialists to create and publish social media posts, email marketing campaigns or landing pages.


    What qualities make a good Marketing Specialist?

    A good Marketing Specialist has an innovative mindset that enables them to create unique ideas for marketing campaigns and brand recognition. They enjoy working as part of a team and rely on their coworkers to help them strategize campaign ideas. They are also willing to take on additional tasks in their coworker’s absence to complete projects before deadlines. 

    Further, a good Marketing Specialist values continued education. Their love of learning inspires them to pursue continued education courses in SEO tactics and different types of marketing that they can implement in their daily job. A good Marketing Specialist also makes an effort to read articles and books about their company’s industry to stay up-to-date on industry trends.


    Who does a Marketing Specialist report to?

    A Marketing Specialist typically reports to the Marketing Manager of the marketing department to ask questions and receive specific job duties to complete marketing initiatives. In the absence of a Marketing Manager, a Marketing Specialist may report directly to a Marketing Supervisor.

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