What does a Merchandiser do?
Merchandisers work in a retail setting, cultivating new and engaging ways to display and sell more products. They’ll analyze the store’s layout to find the best spots to place products that will make them look more appealing to customers. If an item breaks, expires or loses popularity with customers, the Merchandiser is responsible for clearing and replacing it with a more appealing product.
They’ll regularly track the sales and revenue of each product piece to determine which are best-sellers and which to replace. These numbers also help the Merchandiser suggest potential special offers to help the store increase its profits. To gain more insight on which products consumers are more likely to purchase, Merchandisers will regularly conduct interviews, surveys and focus groups with potential and current customers.
Merchandiser skills and qualifications
Merchandisers apply a variety of soft skills, technical skills and industry knowledge when assessing stores, products, trends and financial predictions. These skills and qualifications include:
- Excellent communication skills, including speaking, writing and listening
- Strong time management abilities, including planning and prioritizing workloads
- Effective strategic planning, both for the short-term and long-term
- Thorough understanding of merchandising trends and industry best practices
- In-depth knowledge of industry-specific trends and issues
- Exceptional ability to analyze data and draw relevant conclusions
- Creative and innovative thinking
- Experience in preparing and delivering presentations to managers, staff and suppliers
- A proven track record of achieving excellent results with merchandising strategies and promotional activity
Merchandiser salary expectations
A Merchandiser makes an average of $13.10 per hour. Pay rate may depend on level of education, experience and geographical location.
Merchandiser education and training requirements
Many Merchandiser candidates have at least an associate degree or vocational certificate in business, retail management, marketing or another relevant discipline. Some candidates have a bachelor’s degree in business administration, supply chain management, marketing or a related field. These education programs provide candidates with practical coursework and industry knowledge necessary to be a professional Merchandiser.
Merchandisers can start at entry-level where they can complete industry- and store-specific training, often through shadowing more senior team members and learning about the trends in the specific store or sector in which they work.
Merchandiser experience requirements
Entry-level Merchandiser candidates with an associate degree or vocational certificate are likely to also have a few years of experience working in retail, either as a Store Associate or low-level manager. Candidates with a bachelor’s degree may have earned experience through an internship or cooperative education experience during their studies. Some may also have professional experience in retail or supply chain management at the assistant level. Merchandiser roles with leadership responsibilities may require candidates with either level of education and at least 5 years of experience in merchandising.
Job description samples for similar positions
If the job description for the Merchandiser does not suit your needs, view descriptions for related professions: