Product Marketing Manager Job Description: Top Duties and Qualifications

A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products.

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Product Marketing Manager duties and responsibilities

Product Marketing Managers are responsible for introducing a new product or enhancing an existing product by communicating the product’s value to the consuming public. They often have the following duties and responsibilities: 

  • Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
  • Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
  • Work with in-house or external Writers and other content creators to create the desired content.
  • Outline a product timeline and oversee the project’s successful execution.
  • Create and manage budgets for the product.
  • Develop and maintain relationships with external vendors whose products or services will be needed for the product.

Product Marketing Manager Job Description Examples:

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Product Marketing Manager

Business Development and Product Marketing Manager

Company background

Silergy, founded in 2008, designs innovative mixed-signal and analog ICs. Twelve years after its creation the company is leading the power management market in China and has shown strong and steady growth in other areas, too. Silergy is publicly traded on the Taiwan stock exchange, with a market cap exceeding $3B.

Job Summary

Product Marketing and Business Development Manager works with global customers as well as partners to identify, promote and design-in new opportunities. She/he contributes to new products idea, providing technical analysis, business justification, including analysis of competitive devices, and system-level requirements.

Responsibilities

  • Product Marketing and business development (existing products)

  • Works closely with regional business managers, distributors and reps (World-Wide) to promote and identify new opportunities.

  • Analyzes the market to identify new sockets and applications for existing products.

  • Defines reference designs (internally and with partners), support documentation and product collaterals (HW/SW).

  • New products

  • Investigate market demand for new products, generate and/or contribute to new-products proposal (NPP) that include market analysis, business justification, target customers and projected revenue.

  • Contribute to the BU’s product strategy and roadmap.

  • Champion product life cycle [website] from concept phase to production/launch phase).

  • GTM (go-to-market) plan: create and support promotion plan which includes definition of collaterals, evaluation platforms, demo platforms, press release as product transitions from early life to mass production.

  • Support regional demand for technical collateral

  • Support press releases content, tradeshow material and technical seminars

  • Collaborate closely with regional Sales and FAE teams and establish relationship with key customers.

    Requirements

  • Bachelor of Science degree in Electrical Engineering and/or BA required.

  • 3+ years’ experience in business development and/or technical marketing including customer relationship management.

  • 2+ years’ experience in product applications.

  • Good understanding of Digital Signal Processing, ADC/DAC, Galvanic Isolation (standards, requirements, applications), Machine Learning a plus.

  • Ability to lead projects and work within cross-functional team environments.

  • Well organized with effective time and activity management skills, goal oriented.

  • Strong verbal, written and communications skills required.

  • Proficient with MS Office Suite.

    Job Type: Full-time

    Salary: $0.00 /year

    Experience:

  • Business Development/Technical Marketing: 3 years (Required)

  • Product Applications: 2 years (Required)

    Education:

  • Bachelor's (Required)

    Work authorization:

  • United States (Required)

    Work Location:

  • One location

    Benefits:

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off

    Schedule:

  • Monday to Only full-time employees eligible
  • ×

    Product Marketing Manager

    Product & Digital Marketing Manager

    About Us

    Choose Health is an early stage company leading the next generation of at-home wellness with our personalized at-home health tracking service. By increasing convenience, ease and insightfulness, we're providing the products and services that will empower people to proactively manage their health. Once you know what's going on inside your body, you can understand the impact that your lifestyle is having on your health and start to make small changes that can make a big difference to your overall health.

    The Role

    As the head of product and marketing, you will be responsible for overseeing the product roadmap and all marketing initiatives to drive the growth of the business. This includes overseeing the development of the product, determining new product features, managing existing marketing channels and leveraging key relationships with any existing agencies to drive the growth of the Choose Health service.

    Marketing Responsibilities

  • Website - Manage the Choose Health website [website] (Built on Webflow)

  • Social Media -Oversee brand assets on social platforms (Facebook, Pinterest, Instagram)

  • PPC & SEM - Manage and execute on all paid media channels including Facebook, Reddit, and Google in partnership with existing agency partners.

  • Blog - Manage current blog schedule leveraging best in class SEO practices.

  • Affiliate Marketing - Launch and manage our affiliate marketing program.

  • Customer Service - Manage all customer service claims to ensure high NPS score.

  • Email Marketing - Manage our email CRM for all existing and new customers to improve activation, reduce churn and increase LTV.

  • Design - Work with designers to execute on all marketing collateral and product design needs.

  • Data Analytics - Use best in class tools such as Heap and Mixpanel to optimize our entire marketing funnel focusing on improving the following KPIs (CPA, Activation Rate, Churn Rate, LTV)

    Product Responsibilities

  • Product Management - Manage the engineering team. Including development sprints and our development backlog (Pivotal Tracker)

  • Lab Integrations - Manage the integrations with our existing lab partners to ensure data is being transferred properly.

  • Product Roadmap - Manage the product roadmap for the Choose Health app and web personalization service.

  • Product Design - Manage the design and UX of the Choose Health app and web app.

    Minimum Experience

  • 5+ years working in a digital web or product management role

  • Experience in digital marketing is a plus.

  • Experience in a D2C business is a must.

  • Must thrive working in a fast-paced entrepreneurial environment

    Job Type: Full-time

    Salary: $54,000.00 to $120,000.00 /year

    Experience:

  • Product Lead or Digital Marketing: 5 years (Preferred)

    Education:

  • Associate (Preferred)

    Language:

  • English (Required)

    Additional Compensation:

  • Bonuses

    Work Location:

  • Multiple locations

    Benefits:

  • Paid time off

  • Flexible schedule

    This Company Describes Its Culture as:

  • Innovative -- innovative and risk-taking

  • Outcome-oriented -- results-focused with strong performance culture

  • Team-oriented -- cooperative and collaborative

    Schedule:

  • Monday to Temporarily due to Covid-19
  • ×

    Product Marketing Manager

    About Us:

    Located in Allen TX Cytracom is the leading SaaS provider of business voice services delivered through the IT channel and our mission is to make business communications simple!

    As for the culture, we love going to work and think you should too! The team holds our company culture near and dear as it represents an intermix between passion for leadership and passion for an active, healthy life centered around family and friends. Cytracom represents community, collaboration, camaraderie and we are Doubling in size this year! It's a very exciting time here at Cytracom and we are focused on finding the best talent as we continue to grow!

    Our Benefits:

  • Medical, dental, and vision insurance is available

  • 401K

  • Disability insurance

  • Paid vacations and holidays

  • Flexible PTO policy

  • Casual, laid-back work environment

  • Free snacks

    Here's a closer look at this key role:

    As a product marketer, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for our voice and messaging portfolio features and benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

    Responsibilities:

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

  • Create content [website] sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to the world.

  • Assist sales on calls when appropriate to provide deeper dives into the product.

  • Speak and present both internally and externally to promote the story of our product.

  • Measure and optimize the partner journey as it relates to product feature adoption and usage.

    Requirements:

  • BA/BS degree or equivalent working experience.

  • Past experience in product marketing, and/or product management with a SaaS or enterprise telecommunications vendor.

  • Excellent written and verbal communication skills -- there is a heavy amount of writing, presenting, and selling ideas in this role.

  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and partners.

    Job Type: Full-time

    Salary: $70,000.00 to $90,000.00 /year

    Experience:

  • product marketing: 3 years (Required)

  • Software marketing: 2 years (Preferred)

    Benefits:

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Retirement plan

  • Paid time off

  • Flexible schedule

  • Other

    Schedule:

  • Monday to Friday

  • No weekends

    Company's website:

  • Temporarily due to Covid-19
  • What does a Product Marketing Manager do? 

    Product Marketing Managers work on a company’s marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits. Product Marketing Managers will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products.

    They’ll use this research and their knowledge of products to develop engaging and educational product marketing campaigns that reach a wide target audience. Product Marketing Managers may also collaborate with the sales teams to educate them on the products’ features and to monitor the sales and revenue these products bring in.

    Product Marketing Manager skills and qualifications

    A Product Marketing Manager should have knowledge and experience with both product management and marketing and should have a combination of hard and soft skills to do their job effectively. Some of their key skills include:

    • Product management skills
    • Marketing expertise
    • Decision-making skills
    • Organizational skills
    • Analytical skills
    • Prioritization skills

    Product Marketing Manager salary expectations   

    Product Marketing Managers make an average of $122,165 per year. Salary may depend on the candidate’s education, level of experience and geographic location. 

    Product Marketing Manager education and training requirements 

    Most employers require Product Marketing Managers to have a bachelor’s degree, preferably in business administration or marketing. Some employers may prefer candidates to have a master’s degree with experience in marketing or a related field like advertising or sales. While not a requirement, many Product Marketing Managers obtain professional certifications to better prepare them for their responsibilities. One possible certification could be the Certified Product Marketing Manager (CPMM) designation from the Association of International Product Marketing and Management (AIPMM).

    Product Marketing Manager experience requirements 

    Most employers prefer Product Marketing Manager candidates with significant proven experience in marketing or a similar field before they market a specific brand or product. Many Product Marketing Managers begin their careers as Marketing Assistants and gain relevant experience to advance to more senior roles. 

    Job description samples for similar positions 

    If this Product Marketing Manager job description sample is not exactly what you’re looking for, consider these job description samples for similar positions:

    Frequently asked questions about Product Marketing Manager

     

    Who reports to a Product Marketing Manager?

    The person who reports to the Product Marketing Manager may depend on the size and type of company they work for. If the organization has many products to sell and advertise, a Product Marketing Coordinator may assist and work alongside them to study products, research trends and publish product campaigns. The Product Marketing Manager will assign them their daily responsibilities and will advise and guide them on ways to improve their work performance. 

    Other companies may have general Marketing Coordinators or other marketing team members complete both basic marketing and product marketing responsibilities. This means they may report to or collaborate with the Product Marketing Manager to brainstorm and implement engaging product marketing campaigns. 

     

    Do Product Marketing Managers have different responsibilities in different industries?

    There are a wide variety of industries Product Marketing Managers may work in where they’ll typically hold similar responsibilities of marketing a company’s products. They’ll be expected to have advanced knowledge of both the specific organization’s products and the industry they operate in. Those who work in the software and technology industry should have extensive knowledge of various computer systems, their features and how they operate. 

    Some may work in the healthcare industry, promoting various medical products and tools to enhance the efficiencies of medical facilities. Others will market clothing items or merchandise pieces and must know how to target their messaging directly toward consumers. 

     

    What's the difference between a Product Marketing Manager and a Product Manager?

    While they both must have extensive knowledge of a product’s features and how it operates, there are some key differences between the responsibilities of a Product Manager and a Product Marketing Manager. Product Managers oversee the creation and updates of a company’s products. They’ll research customer’s preferences for a product and will manage its production and release schedule.

    Product Marketing Managers only handle the promotional aspect of products, rather than the creation process. When the product is finished, the Product Marketing Manager and the Product Manager will work together to manage, implement and promote its product launch. 

     

    What makes a good Product Marketing Manager?

    A great Product Marketing Manager should have impressive public speaking and presentation abilities to train both sales and customer support teams on the product’s features and how it operates. They should also have experience in and knowledge of basic marketing, messaging and search engine optimization tactics to ensure a product campaign reaches a wide audience. 

    Research and analytical abilities are also impressive for ideal candidates to have to interpret consumer data and use it to improve promotional efforts.

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