What Does a Public Relations Specialist Do?
Public Relations Specialists are employed by companies to manage their public image and ensure they gain and maintain a positive reputation with the public. They’ll build press kits to distribute to media outlets, which may include company images, case studies, feature stories, press releases or pitch letters. Some Public Relations Specialists also work for individuals, like celebrities or public figures, to ensure they maintain a positive image with their fan base.
Since they regularly submit stories and press releases about their clients, Public Relations Specialists must maintain strong relationships with the media. They’ll also find ways to get their clients in front of the public by arranging press conferences, event appearances and interviews.
Public Relations Specialist Skills and Qualifications
A good Public Relations Specialist candidate will have several prerequisite skills and qualifications. Communication skills are arguably the most important qualification for these positions—they must not only communicate with external parties, but they must also help business owners and workers understand how to talk about or create content for the enterprise. Other important skills and qualifications for Public Relations Specialists include:
- Organizational skills
- The ability to work under pressure
- The ability to always represent a company professionally
- Exceptional writing and editing skills
- Familiarity with the latest PR trends and best practices
Public Relations Specialist Salary Expectations
While the salary data for a Public Relations Specialist is not available, the amount they can earn often depends on factors such as industry the job listing is in, experience level of the candidate and geographical location.
Public Relations Specialist Education and Training Requirements
Most companies expect a Public Relations Specialist to have a bachelor’s degree in public relations or a related field, such as communications or marketing. Some companies may require a master’s degree, which is typically the expected education level for PR Managers or Team Leaders. Some companies offer internships that could eventually lead to the Public Relations Specialist position.
Public Relations Specialist Experience Requirements
Companies may offer entry-level Public Relations jobs that don’t require any special training or experience, and workers may advance within the company. Mid-level applicants should have at least three years of experience. Candidates with experience in other communications jobs may also have the skills needed for PR roles.
Job Description Samples for Similar Positions
Public Relations Specialists have many skills that overlap with other Public Relations jobs. If this job description sample is not quite what you’re looking for, here is a similar one: