Retail Assistant Manager Job Description: Top Duties and Qualifications

Last updated: June 22, 2022

A Retail Assistant Manager, or Assistant Store Manager, is responsible for making sure that the daily operations of a retail outlet run smoothly by supporting staff on the sales floor and handling administrative duties. Their duties include inspecting inventory shipments, resolving customer complaints and training new team members.

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Retail Assistant Manager duties and responsibilities

A Retail Assistant Manager should be in a position to perform different daily job duties depending on the types of products being sold, the number of staff in a store and the size of the retail store. The following are more duties and responsibilities that a Retail Assistant Manager should be able to fulfill:

  • Assist the store manager in realizing or exceeding determined sales plans and target metric objectives 
  • Ensure consistent execution of company’s marketing and visual presentation
  • Set up advertising displays and arrange merchandise on counter or tables to promote sales
  • Train staff on how to drive sales through consistent development of product knowledge and customer service standards
  • Ensure compliance to policies and procedures and report concerns to senior management
  • Maintain proper inventory controls, facilitate inventory transaction and bulk count as guided by senior management
  • Ensure the store is secured at closing by checking if the doors are locked, alarms are set and all safes are locked
  • Keep daily records of store sales, damages, deposit log, scheduling, employee discount and new hire paperwork
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What does a Retail Assistant Manager do?

Retail Assistant Managers work at stores where they help implement consistent workplace procedures and make it easy for customers to make purchases. Retail Assistant Managers work closely with the Store Manager to track employee productivity, customer satisfaction and other metrics for success. Retail Assistant Managers assist in the hiring process and enforce company policies among all employees. They may help write the staff schedule, process shift change requests and track absences. They manage store inventory, document defective or damaged items and determine when to order more of different kinds of items.

Retail Assistant Manager skills and qualifications

A high-quality Retail Assistant Manager will have certain skills and qualifications. Including this category in your job description will help you attract a qualified and skilled candidate. Here are important skills and qualifications to consider including in your job description:

  • Good analytical and math skills to create and analyze reports, sales statistics and spreadsheets
  • Strong customer service skills since this is a customer-oriented job
  • Excellent leadership skills and ability to work with teams 
  • Good communication and interpersonal skills towards customers, staff members and store managers 
  • Great attention to detail for purposes of erecting attractive marketing displays, arranging merchandise and maintaining store appearance
  • Ability to lift heavy merchandise, walk and stand for long hours
  • Outstanding sales abilities to sell items to customers
  • Proficiency in using Microsoft office

Retail Assistant Manager salary expectations

A Retail Assistant Manager makes an average of $12.21 per hour. Pay rate may depend on level of experience, education and the geographical location. 

Retail Assistant Manager education and training requirements

Including this section in your job description will help you hire a knowledgeable and trained Retail Assistant Manager. Most employers require Retail Assistant Managers to have at least a high school diploma, GED or an equivalent. A degree in business administration is an added advantage. Many companies offer paid job training where the Retail Assistant Manager works very closely with the store manager to learn their daily job duties.

Retail Assistant Manager experience requirements

A Retail Assistant Manager should have sufficient experience to fulfill their job duties expertly. They should have experience working within a team and under a manager. They should also have experience operating various Microsoft Office functions. A Retail Assistant Manager should have experience in recruiting and performance evaluation processes. These professionals should also have experience executing financial and customer service principles.

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Frequently asked questions about Retail Assistant Managers


What are the daily duties of a Retail Assistant Manager?

Retail Assistant Managers make sure that the store is presentable and the cash registers are balanced throughout the shift. They track clock-in times for employees and address problems with late arrivals. As customers shop, Retail Assistant Managers help process returns, voided transactions, discounts and other operations that require supervisor approval. 

If a customer has a problem that a Store Associate is unable to address, the Retail Assistant Manager can correct the issue and document the incident in a report to the Store Manager. When shipments arrive, Retail Store Managers inspect the items and update inventory reports. They instruct team members on how to store and display merchandise to attract the most customers.


What is the difference between a Retail Assistant Manager and a Shift Leader?

Retail Assistant Managers and Shift Leaders are both part of the management structure of a retail store. Retail Assistant Managers oversee Shift Leaders while they are on site at a store and may work together to complete all of the administrative tasks necessary to increase sales. They delegate tasks to each Shift Leader to make sure all shifts are properly supervised, regardless of whether the Retail Assistant Manager is present. 

Shift Leaders report back to the Retail Assistant Manager about issues with inventory deliveries, problems with customers or discrepancies in payment amounts. Shift Leaders usually work alongside Store Associates checking out customers, restocking the shelves and keeping the store clean. Retail Assistant Managers generally work in the office adjusting schedules and organizing inventory.


What are the qualities of a good Retail Assistant Manager?

Retail Assistant Managers need to have excellent people skills to manage their team, resolve conflicts with customers and communicate with upper management. Successful Retail Assistant Managers are friendly, optimistic and personable people who can connect with and motivate different personality types. They encourage others to accomplish goals together and support one another to exceed customer expectations and meet sales targets. They’re good at resolving conflicts and devising creative solutions to problems for their staff and customers. 

Retail Assistant Managers should also be good with numbers so they can successfully manage inventory and balance register amounts. Good Retail Assistant Managers are organized and detail-oriented, using consistent procedures to anticipate demand and increase efficiency.


Who does a Retail Assistant Manager Report to?

Retail Assistant Managers directly report to Store Managers who are in charge of the strategic aspects of running a store. They work together to determine the best way to implement company procedures and appeal to their consumer base. Retail Assistant Managers collect data for Store Managers, who then look for patterns and address the root cause of challenges with store operations. Retail Assistant Managers also work with Store Managers when placing inventory orders and deciding when to remove products from the shelves or return shipments.

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