What does a Retail Store Manager do?
Retail Store Managers work on site at a shop to oversee employee activities and handle the administrative and managerial duties of running a store. They make sure that their location is stocked with the correct amount of merchandise and adjust the store layout to display in-demand items. Retail Store Managers develop strategies to meet sales targets and plan promotions to attract business.
Retail Store Managers evaluate their employees and mentor them to improve their retail skills, addressing issues with staff and planning professional development opportunities and company policies for employee behavior. Another role of the Retail Store Manager is to provide customer service and interact with customers who have an issue or need high-level support with a purchase or return.
Retail Store Manager skills and qualifications
Given the vast responsibilities of a Retail Store Manager, several skills and qualifications are required to be effective in this role, including:
- Proactive in-store planning skills
- Self-motivated leadership
- Interpersonal communication skills
- Strong sales abilities
- Customer service skills
- Organization skills
- Ability to operate basic business software programs
Retail Store Manager salary expectations
A Retail Store Manager makes an average of $43,911 per year. Salary may vary depending on the Retail Store Manager’s level of experience and the geographic location of the store.
Retail Store Manager education and training requirements
The education and training required of a Retail Store Manager includes a university or college education such as a bachelor’s degree in business, marketing or related field. Candidates holding a master’s degree in business administration or similar is a plus, as is a current Retail Management Certificate. If alcohol, tobacco or hot food is sold at the store, certain state certifications are also among the requirements for a Retail Store Manager.
Retail Store Manager experience requirements
Experience requirements for a Retail Store Manager will generally include several years in retail, either as an Assistant Manager or Sales Clerk. The ideal candidate will have a combination of experience including supervision, sales, customer service, security and general office or accounting work.
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