Sales Consultant Job Description: Top Duties and Qualifications

Last updated: August 22, 2022

A Sales Consultant, or Sales Representative, is responsible for speaking with clients and potential customers to help them learn about the Sales Consultant’s company, products and services. Their duties include meeting with clients, explaining how the company’s products or services function and providing training for the product or service..

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Sales Consultant duties and responsibilities

A successful Sales Consultant should be able to deliver certain duties and responsibilities aimed at making your business profitable. Their main role involves promoting a product in the market using strategies that maximize sales. The following are more duties and responsibilities to include in your sales consultant job description:

  • Conduct presentations to demonstrate to potential clients the benefits of our products.
  • Establish and maintain healthy, long-term relationship with clients to generate repeat business and referrals.
  • Discover customers’ needs and offer solutions to them through the company’s services or products.
  • Research sales statistics and establish sales potential with new businesses in our target area.
  • Use promotional methods such as phone calls, emails and social media to reach potential clients and build a long-lasting business relationship with them.
  • Become an expert in our product offerings and serve as a go-to source for clients who want more information concerning our products.
  • Assemble product displays in a given market.
  • Determine new ways to make products appealing by observing the environment and current trends.

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What does a Sales Consultant do?

Sales Consultants are typically employed by companies who sell high-value items to individual consumers or complex services to other businesses. Sales Consultants may travel for their role to meet with clients in different areas of the country or the world. They’re often the primary connection between the customer and the company until the customer actually makes a purchase. They may perform duties like creating presentations, answering client questions and managing transactions.

Sales Consultant skills and qualifications

An innovative and professional Sales Consultant will have certain prerequisite skills and qualifications. These skills and qualifications guarantee their expertise in the job. In order to attract a competitive Sales Consultant, look for the following skills and qualifications:

  • Above average communication and interpersonal skills 
  • Excellent negotiation and persuasive skills for the purposes of closing deals 
  • Good networking skills and the ability to handle numerous client companies and customers
  • Ability to work under pressure and devise sales strategies
  • Ability to explain product features and benefits in a way that stands out over competing brands
  • Passionate about selling and finding ways to satisfy customers’ needs
  • Resilience and a willingness to deal with rejection
  • Excellent organization and management capabilities, including being a team player

Sales Consultant salary expectations

A Sales Consultant makes an average of $68,339 per year. Salary depends on level of education, experience and geographical location.

Sales Consultant education and training requirements

Education and training requirements are necessary for a sales consultant job description. This category ensures that your candidate has all the academic qualifications required for the job as per industry requirements. A professional Sales Consultant should have at least a high school diploma or an associates degree in sales and marketing, accounting or advertising.  A bachelor’s degree in commerce is an added advantage when opportunities for promotion emerge. It is also important for the candidate to have a strong background and knowledge of computers.

Sales Consultant experience requirements

A Sales Consultant’s experience in the job category or any related field is important to the success of your company. Experience requirements go a long way to show that a candidate has expert ability to perform in the job. Therefore, Sales Consultants should have sufficient experience in selling to businesses and customers in fast-paced industries. They should also have experience in establishing and maintaining sales networks. 

Job description sample for similar positions

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Frequently asked questions about Sales Consultants


What makes a good Sales Consultant?

Sales Consultants tend to share a number of qualities and attributes that help them perform their jobs especially well. Good Sales Consultants usually demonstrate these skills: 

  • Empathy: Working directly with customers means Sales Consultants must have the ability to imagine themselves in the customer’s position and make suggestions directly related to their needs. 
  • Focus: Particularly for those Sales Consultants who travel frequently and meet with many different clients, focus on the company’s mission is especially important to ensure sales and meet goals. 
  • Autonomy: Sales Consultants often work independently and must manage their own schedule and time efficiently in order to successfully make sales. 
  • Positivity: Sales Consultants should maintain a positive attitude when interacting with customers, even if the customers are expressing concerns about the product or service. 
  • Confidence: Excellent Sales Consultants are confident in both their ability to sell to a customer and their company’s product or service.


What is the difference between a Sales Consultant and a Sales Assistant?

Sales Consultants and Sales Assistants share similar goals but perform different functions within an organization. In most cases, Sales Consultants meet directly with customers, often in their homes or at their businesses, and help facilitate purchases. Sales Assistants often work in retail settings and help customers find merchandise or products within the store. Sales Assistants may also perform other duties not directly related to sales, like restocking shelves and keeping the store clean and orderly. 


What are the daily duties of a Sales Consultant?

Most Sales Consultants perform similar duties regardless of the industry in which they work. An average day for a Sales Consultant might include making appointments with interested customers to discuss purchase options, sourcing leads or finding other potential customers, meeting with clients to provide information about the company’s products or services and maintaining written documentation and reporting about their sales progress. 


Who does a Sales Consultant report to?

In most cases, Sales Consultants report to the Sales Manager, a supervisor who oversees the entire sales team and ensures they have the support and resources they need to meet their goals. Depending on the industry and specific company, the Sales Manager may go by a different title, like Account Manager or Business Development Manager, but their duties are likely the same. 

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