Sales Coordinator Job Description: Top Duties and Qualifications

Last updated: August 22, 2022

A Sales Coordinator, or Outbound Sales Coordinator, oversees the performance and efficiency levels of Sales Representatives. Their main duties include setting goals and quotas for sales teams, creating training schedules and maintaining the inventory of sales presentation tools.

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Sales Coordinator duties and responsibilities

The main goal of a Sales Coordinator is to coordinate and oversee the flow of a company’s services or products to consumers. To reach this goal, they must be able to handle the following day-to-day duties:

  • Assigning territories and quotas to company sales staff
  • Coordinating training and scheduling for sales staff
  • Maintaining supplies of sales presentation materials, including slides and brochures
  • Analyzing customer shopping data to optimize sales efforts and better identify potential customers
  • Tracking the quotas and goals of each member of the sales team
  • Entering order information into the company database
  • Answering client questions regarding their account or sales products
  • Working with staff members from other departments such as marketing, research/design and financing to optimize sales
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Sales Coordinator Job Description Examples

What does a Sales Coordinator do?

Sales Coordinators serve in leaderships roles on the sales team to ensure the sales department runs smoothly and contains the necessary amount of supplies and materials. They’ll work to keep the sales staff motivated and encouraged to meet their sales quotas and goals. Sales Coordinators will regularly check the sales team’s inventory levels to ensure they have enough materials, like brochures, sales sheets and presentation slides to properly demonstrate their products to clients. 

They’ll also work to input various sales orders and will make sure each order is processed and delivered to clients on time. Sales Coordinators are responsible for creating and overseeing file systems that securely store sales items, like records, reports, budgets and financial information.

Sales Coordinator skills and qualifications

Sales Coordinators need sales experience and a number of related hard and soft skills to do their jobs effectively. Some of the most important skills and qualifications include:

  • Advanced sales and customer service skills
  • Ability to analyze consumer data to optimize sales efforts
  • Knowledge of trends and regulations in their specific industry
  • Ability to effectively communicate with clients and staff members
  • Excellent leadership and coaching abilities
  • Able to work with other department heads to develop effective marketing strategies
  • Advanced analytical and problem-solving skills
  • Skilled in staff optimization and team development

Sales Coordinator salary expectations

A Sales Coordinator makes an average of $16.28 per hour in the United States. This pay rate may vary depending on a candidate’s level of experience, special skills and educational background as well as your company’s location and industry.

Sales Coordinator education and training requirements

Sales Coordinators should have a bachelor’s degree in business, marketing or a related field. Specific training in consumer shopping habits, leadership skills, management and marketing strategies is beneficial as well. Certifications that might be required for Sales Coordinators include Certified Sales Executive (CSE), Certified Professional Sales Person (CPSP) and Certified Sales Leadership Professional (CSLP). Some companies may also prefer Sales Coordinators to have a master’s degree in business administration or marketing.

Sales Coordinator experience requirements

Sales Coordinators are usually required to have several years of work experience in a sales-related field. Some employers might look for candidates with previous experience as Sales Coordinators or experience in administrative roles, though others may hire applicants without this expertise. Many Sales Coordinators have previous work experience as Sales Representatives, Purchasing Agents, Sales Managers and Retail Sales Agents.

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Frequently asked questions about Sales Coordinators

 

Who reports to a Sales Coordinator?

Lower-level members of the sales team will usually report directly to the Sales Coordinators, who will provide them with their assignments and sales monthly, quarterly or yearly sales quotas. Sales Coordinators will also hire and train Sales Representatives and will provide them with guidance on how to perform effectively in their role. 

Sales Coordinators may also conduct regular one-on-one sessions with Sales Representatives to provide them with constructive feedback and advice on ways to improve their overall performance. They may also create sales policies and strategies for Sales Representatives to regularly follow.

 

What are the different types of Sales Coordinators?

Sales Coordinators typically work in a wide variety of industries, selling various products to customers or clients. Business to Business Sales Coordinators will typically sell products or services to improve the productivity and efficiency levels of other businesses. They may also sell products for organizations to resell. Some Business to Business Sales Coordinators may work in the technology industry, selling software platforms to other organizations. They may also work in an agency setting, selling a certain ongoing service to their clients. 

Business to Consumer Sales Coordinators focus on selling products directly to individual consumers. They’ll usually work in the retail industry selling automobiles, clothing items or other merchandise. 

 

What settings do Sales Coordinators typically work in?

Sales Coordinators will usually work in an office environment. They’ll spend a majority of their time in the sales department, overseeing the staff’s work performance and making sure the department operates efficiently. Those who work in larger office environments may be expected to travel to local, regional or national offices if they’re in charge of several different sales departments across the company. 

Some Sales Coordinators may work closely with stakeholders, leadership teams or department heads, so they may spend time moving from one section of the organization to the other relaying important information. 

 

What makes a good Sales Coordinator?

A strong Sales Coordinator should possess impressive leadership abilities to motivate and guide their sales team members to exceed sales quotas and contribute valuable work. They should use their communication and interpersonal skills to listen to and resolve the needs of their employees. 

Strong problem solving and critical thinking abilities are also great for Sales Coordinators to hold to help them make big-picture decisions that affect the entire sales department. Customer service skills are also important for the ideal Sales Coordinator candidate to have in order to assist their sales staff in closing sales with larger clients. 

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