What does a Sales Director do?
Sales Directors are in charge of a company’s sales team to ensure they meet sales targets. They’re responsible for leading and motivating their team to make more sales and to improve their overall customer service skills with clients. Sales Directors will also build strategic plans and goals for their team members to closely follow to ensure they hit their sales targets.
They’re also responsible for conducting research to help them determine what the sales team’s weekly, monthly and quarterly sales quotas and objectives will be. After quotas are met, the Sales Director will write detailed sales reports for leadership members to review. Sales Directors are also in charge of creating selling prices for products by assessing the competition, supply and demand and similar product costs.
Sales Director skills and qualifications
A qualified applicant for a Sales Director role should have the following prerequisite skills:
- Excellent communication skills
- Well-developed math and business skills
- Outstanding negotiation skills
- Ability to plan and execute strong strategies
- Good leadership skills and ability to motivate the sales team
- Ability to manage and delegate the sales team
- High level of understanding of the market
- Ability to recognize and recruit sales representatives who will be successful
Sales Director salary expectations
The average salary for a Sales Director is $117,073 per year but may vary based on geographic location, level of experience and specific requirement for the role. In addition to their base salary, Sales Directors earn an average of $42,500 per year in cash bonuses and $30,000 per year in commissions. The typical tenure in this position is one to three years.
Sales Director education and training requirements
The basic educational requirements for Sales Directors are a bachelor’s degree in business or marketing, but work experience is more important than education in some cases. Some optional certifications that can help candidates advance in the field include the Certified Sales Executive or Certified Sales Leadership Professional designations. A master’s degree in specific fields like information technology may also be valuable for roles in companies in the tech industry.
Sales Director experience requirements
In the field of sales, results are typically measured in the number of sales. Therefore, to earn their positions, Sales Directors have to excel as sales experts in their fields. With time, they are then typically promoted to Sales Managers and move on to be the directors. To measure a person’s fitness for the Sales Director position, you should be able to prove them as one of the top sales resources for the company.
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