Sales Representative Job Description: Top Duties and Qualifications

Last updated: July 28, 2022


A Sales Representative, or Salesperson, is responsible for using their knowledge of company products or services to connect with consumers and generate sales for their employer. Their duties include developing sales pitches to sell products or services, making cold calls to sales leads or taking calls from prospective customers and maintaining documentation of their sales like invoices or client contracts.

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Sales Representative duties and responsibilities

The main responsibilities of a Sales Representative revolve around the ability to network, build relationships with clients and persuade others to purchase products. There is a wide range of duties in this position, including to:

  • Be knowledgeable about the product
  • Identify prospective customers, lead generation and conversion
  • Contact new and existing customers to discuss needs
  • Emphasize the features of products to highlight how they solve customer problems
  • Answer questions about the products
  • Negotiate prices and terms and prepare sales agreements
  • Collaborate with colleagues in many different sectors
  • Maintain contact lists and follow up with customers to continue relationships
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Sales Representative Job Description Examples

What does a Sales Representative do?

Sales Representatives typically work for corporations across industries as members of the sales department. They work closely with other Sales Representatives to follow up on leads, answer customer questions and meet sales quotas. Their job is to maintain relationships with customers or business partners to inform them of new products or services, discounts or product recalls. They may also be responsible for helping customers process payments for products or services over the phone or administer refunds.

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Sales Representative job description intro paragraph

When writing a Sales Representative job description, start by introducing the job and company to prospective Sales Representatives. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

For example:

“Company ABC is looking for a highly motivated & self-driven Sales Representative to join our sales team. This is an exciting opportunity to develop innovative strategies to achieve sales goals, as well as make meaningful connections with our customers.

Here at Company ABC, we offer a clear path for career growth and leadership opportunities and uncapped commissions well above the industry average. We’re proud to have a 4.5 star rating on Indeed Company Pages and an above average ​​Work Happiness Score from our employees.”

Sales Representative skills and qualifications

The job of a Sales Representative is personal and collaborative, requiring the following skills:

  • Customer service skills to listen to the concerns of a customer and be able to address their needs
  • Interpersonal skills to work with a wide variety of people each day, build relationships and network
  • Confidence and strong self-assuredness to succeed in cold-calling customers and making a sale
  • Communication skills, especially persuasion, to clearly convey the benefits of a product to potential customers
  • Physical endurance, as Sales Representatives may need to be on their feet for long hours, spend a lot of time traveling between locations and carry heavy products

Sales Representative salary expectations

A Sales Representative makes an average salary of $61,058 per year. Pay rate may depend on level of experience, education and the geographical location.

Sales Representative education and training requirements

Sales Representatives only need a high school diploma or GED to sell non-scientific or non-technical products. To sell advanced products like pharmaceuticals, medical equipment and the like, they need a degree in a related field like chemistry or engineering. Most companies require formal training of up to one year. Such trainees will receive formal instruction and will be supervised by a field sales manager.

Sales Representative experience requirements

Being a Sales Representative is not a job that requires experience to get started, but people who have some experience will be more likely to succeed in the position. Finding candidates with previous experience will reduce the the need for training resources and give you confidence they possess the necessary skills for the position.

Job description samples for similar positions

Hopefully, this Indeed job description sample for Sales Representatives matches the description of the job opening for which you’re hiring. If it doesn’t, consider the following related jobs:

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Frequently asked questions about Sales Representatives


What is the difference between a Sales Representative and a Customer Service Representative?

The differences between a Sales Representative and a Customer Service Representative are the departments they work for and how they interact with customers. For example, Sales Representatives work in the sales department within an organization. Their primary goal is to meet and exceed sales quotas by making cold calls, renewing client contrast and telling clients about sales or new products. 

In contrast, Customer Service Representatives work as members of the customer service department. They assist customers with their questions or complaints over-the-phone, through social media or online chat rooms. Their main job is to listen and sympathize with customers, draft complaints or feedback statements and help customers obtain refunds or compensation.


What are the daily duties of a Sales Representative?

On a typical day, a Sales Representative starts by checking their email or voicemail to see if they missed any time-sensitive messages from clients. Throughout the day, they participate in meetings with the sales department to discuss new company products or services, recurring customer issues, upcoming sales or new leads to pursue. During downtime at their desk, Sales Representatives spend their time calling prospective or existing customers and recording new sales.


What qualities make a good Sales Representative?

A good Sales Representative has excellent verbal communication that enables them to connect with consumers and persuade them to purchase company products or services. They have a personable nature and genuinely care about their clients. This combination ensures clients continue to feel valued by a business and want to renew their contracts. 

Further, a good Sales Representative understands the importance of learning about company products or services to describe their benefits to callers better. They demonstrate this by purchasing company products or services and telling callers about how they use them in their daily life. A good Sales Representative also understands when to ease up with their sales tactics if a caller doesn’t seem as perceptive to a particular product or idea.


Who does a Sales Representative report to?

A Sales Representative reports directly to the Sales Department Manager. This individual sets sales quota goals for Sales Representatives and provides them with insights into potential client leads or new company products. They also help Sales Representatives develop sales pitch ideas to motivate customer sales initiatives.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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